300-word Business Preparation Plan 1 I. Executive Summary
Whether starting a business or distributing new products to find new profit growth points, when choosing new products, we must first make clear our goals, whether to develop the products into a long-term career, or just as a supplement to existing products, or for other purposes. Different purposes determine that you will invest different funds, time, energy and operation methods in this project. These factors often directly affect or even determine the ultimate fate of the project.
Second, the project introduction
After a survey of online stores. Develop the following online shop opening process:
1, not online at first, but in your mind. You need to figure out what kind of store you want to open. In this respect, there is no difference between opening an online store and a traditional store. Finding a good market and having competitive products are the cornerstones of success.
2. Choose a platform or website to open a shop. You need to choose a website that provides a personal store platform and register as a user. This step is very important. Most websites will require the registration of valid certificates such as real name and ID card. When choosing a website, popularity, whether to charge or not, and the charging situation are all very important indicators. Now many platforms offer free shop opening services, which can save you a lot of gold.
3. Apply to the website to open a shop. You should fill in the classification of goods provided by your store in detail. For example, if you sell fashion watches, what should you classify it into? Jewelry, watches, glasses? Are you online? Watch? A class that allows your target users to find you accurately. Then you need to give your shop an eye-catching name. Which store the user clicks on in the list depends more on whether the name is attractive. Some online stores display personal information, so you should fill it in truthfully to increase trust. How to choose a store when opening a store? Golden land?
4. Buy goods. You can purchase goods from familiar channels and platforms. Controlling costs and purchasing goods at low prices are the key.
5. Log in to the product. You need to fill in the name, origin, location, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, preferably with pictures of the products. The name should be as comprehensive as possible, highlighting the advantages, because when others search for such goods, only the name will be displayed on the list. In order to increase the attraction, the picture quality should be as good as possible and the description should be as detailed as possible. If it must be mailed, it is best to specify who is responsible for the postage. Another important thing when logging in is to set the price. Usually the website will provide the starting price, reserve price, biting price and other items set by the seller. Suppose the seller wants to sell a dress with a purchase price of 100 yuan, and intends to sell 150 yuan. If you are a traditional shopkeeper, first mark the price of 150 yuan, and if you can't sell it, lower the price a little. But online bidding is different, the seller must first set a starting price, and the buyer will bid upwards from now on. The lower the starting price, the more interested buyers are. Some sellers set the starting price of 1 yuan, which is a good way to attract attention. But if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, the seller had better set the bottom price at the same time, such as setting 105 yuan as the bottom price to ensure that the goods will not be bought below the cost. Another disadvantage of low starting price is that it may imply that you are willing to sell goods at a very low price, thus making the auction hover at a very low price.
If the seller thinks that waiting for the auction is too long, he can set a price. Once a buyer is willing to pay this price, the goods will be sold immediately. The disadvantage is that it is impossible to raise the price if several buyers are interested. Sellers should make use of these settings according to their own specific conditions.
6. Marketing promotion. In order to enhance the popularity of your own store, marketing promotion should be properly carried out at the beginning of opening the store, but it is not enough to be limited to the Internet, and it should be promoted through online and offline channels. For example, buy a page with a lot of traffic on the website? Hot product recommendation? The location of the commodity classification list will be bold, and pictures will be added to attract people's attention. You can also use free advertisements, such as exchanging links with other stores and websites.
7. Selling services in China. When customers decide whether to buy or not, they are likely to need a lot of information that you have not provided. They will bring it up online at any time, so you should reply patiently in time. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information online, such as email address and telephone number, otherwise they will be punished.
8. Deal. After the transaction is completed, the website will inform the contact information of both parties and conduct the transaction in the agreed way. You can choose to trade face to face, or by remittance or mail, but as soon as possible, so as not to doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties. College graduates have quietly set off a craze for opening online stores.
9. Evaluation or complaint. Credit is a very important factor in online transactions. In order to build a credit environment together, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good service. If the transaction fails, give a bad review or complain to the website to reduce losses and warn others. If the other party complains, it should be handled as soon as possible to avoid leaving a stain on its credit.
10, after-sales service. Undoubtedly, perfect and thoughtful after-sales service is a very important chip to maintain long-term business. Keep in touch with customers and do a good job in customer management.
Third, the market competition analysis
1, choose the right product to catch big fish.
If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individuals to open stores. The author helps you choose products through three competitive strategies. Things are scarce, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. .
Here, the differentiated competitive strategy is also applied. The second is to use the regional price difference to make money. The prices of goods in many different regions are different. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland ones, while the collections in ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal ones, so you have to look around yourself and look for rich goods around you that are not available elsewhere to sell at a good price! Here, the cost leadership strategy also applies. If you are familiar, try not to get involved in unfamiliar things. If you love handcraft, cross stitch, hand painting and creativity, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied.
2. According to the suggestions of the insiders, by subdividing the goods sold online, it is found that the goods suitable for online shop sales generally have the following characteristics:
1) Small size: it is mainly convenient for transportation and reduces transportation costs.
2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.
3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.
4) Reasonable price: If the same price can be bought offline, no one will buy it online.
5) Understanding through the website can arouse visitors' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.
6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.
When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure.
A 300-word business preparation plan 2- project introduction
Open a restaurant specially designed for couples in xx. The decoration and equipment of the restaurant are very romantic. And the dining space of each couple is independent and separated from each other. In addition, the characteristics of couples are subtly influenced by tableware and dining table. The restaurant is specially open to couples, and non-couples tourists are not allowed to eat inside.
scope of business
At first, the restaurant was mainly based on western food, supplemented by Chinese food, and cooperated with the sales of various drinks. The business type will be adjusted according to the situation encountered in the development of the restaurant to meet the requirements of consumers.
3. Business details
The dining design inside the restaurant can be divided into two floors. The upstairs is composed of large and small boxes, and the interior design is similar to ktv. The two sides are divided into two sides, and the singing function is provided to some couples who like lively and unrestrained, and the singing function is not provided to couples who like quiet. The downstairs is designed as a hall to hold some activities. All the walls here have a strong sound insulation effect. There is a player in the hall that can play light music and order songs for guests. When there is no activity at ordinary times, the hall is reserved for individual restaurants. If couples arrive at the same time, they can be served directly by the waiter. If a person arrives first and then arrives, he needs to record his own identity information and register part of the other party's identity information, so he can't enter before the other party reaches the identity information of both parties. Above the second floor are guest rooms, and the hotel will cooperate with Xiao Zhoushan. Visitors to Xiao Zhoushan can enjoy very preferential treatment here.
Fourth, market analysis.
According to the survey, at present, there are no restaurants specially designed for couples in xx, only two restaurants are mainly for couples, which meet the requirements of consumers. Many couples used to eat in everyone's restaurant, but they couldn't feel the romantic atmosphere, and sometimes they were disturbed when eating, which was taboo for every couple. Now, there are many couples in the street, but there is no restaurant dedicated to couples here. It is not that people don't need it, but that it has not been developed. It seems that this is a market vacancy with a wide potential market.
Verb (abbreviation for verb) marketing
The main target market is couples in and around xx Center.
Demonstration text of restaurant business plan (short version) for investment and entrepreneurship. The publicity before opening can be carried out through wall advertisements and banners, and then in the form of leaflet network after everything is ready. The publicity content is the special opening date of the restaurant and various opening preferential activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. Therefore, during this period, we must strictly control all work, not seeking the best, but seeking better. In order to make the restaurant develop in the long run, various special activities and preferential ways are launched on important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival and Spring Festival.
Constructing Six Personnel Organization and Management Mechanisms
The restaurant is divided into six departments: catering department, finance department, housekeeping department, kitchen, food delivery department and security department (engineering department).
Seven. financial analysis
1. Expenditure: restaurant+room rent is 80,000 yuan per year, decoration equipment is 5 million yuan, publicity expenditure is 5,000 yuan, raw material expenditure is 200,000 yuan per month, and employee salary is 250,000 yuan per month.
2. Income: monthly income 65? 850,000 per month
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