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Changing trend and prospect of market capacity in diet

The market potential is huge, the prospect is very broad, and the long-term development trend is good.

1. In the future, there will be more obvious hierarchical consumption in the catering industry. A hodgepodge of dishes, restaurants that cater to business, business and family consumption will be replaced by brand restaurants with distinctive features. The special catering formats that target different groups of people will emerge as the times require and achieve sustainable development.

2. At the same time, large-scale catering enterprises with strong strength may extend their investment tentacles to other fields, such as budget hotels, tourism and gardens, and implement diversified operations. In order to expand the scale, many Chinese food enterprises choose multi-brand strategy.

3. The catering industry in China is a traditional industry developing vigorously in the sunrise industry. In recent years, China's catering industry has developed very rapidly. The turnover of the catering industry has achieved double-digit high-speed growth for more than 21 years. It is expected that it will maintain a growth rate of more than 1.8% in the future, and the development prospects of the industry are promising. It can be said that China is welcoming a period of great development of the catering industry.

Note:

1. In recent years, we can see that due to the slowdown of economic growth at home and abroad and the increase of uncertain factors such as food safety, the growth rate of operating income of the catering industry has also decreased accordingly, showing obvious signs of slowing down compared with the rapid growth in previous years. The catering industry has entered the next development cycle law, and the turning point has come. The development status of catering industry has entered a decade-long trough.

2. With the strong consumption upgrade, the food consumption of the public has increased rapidly, and the service objects and demands have become more diverse. At the same time, the progress of science and technology has also reshaped consumer decision-making process, payment behavior and other consumption links. The complex and changeable demand and the continuous promotion of science and technology have brought a new round of transformation and upgrading opportunities to the traditional catering service industry.

3. The steady consumption growth strengthens the long-term good development prospect of the catering market and attracts more and more capital and cross-border competitors. With the market prospect of catering industry and the situation driven by interests, the number of operators entering this field will inevitably increase greatly, which will inevitably bring fierce and cruel competition.