What problems should we pay attention to when making a plan? The following is an excellent planning scheme for the celebration activities I collected for you, for your reference only, and you are welcome to read it. Excellent planning scheme for store celebration 1

1. Purpose of the event

1. Warmly celebrate the KTV anniversary of the hotel.

2. Create the brand image of the hotel and its KTV as well as the credibility in terms of service, quality and operating characteristics through the celebration.

3. convey the hotel's business philosophy and service consciousness to the target consumers in various directions, and have a benign communication with consumers.

4. with the help of the opening ceremony of our KTV store, create a peak of brand communication, and then drive the business season before the year.

Second, the theme of the event

1. "Please bring your song into the recording studio. Bring back your home "activity theme

2. Make love with songs and make a pact with roses

3. Activity time and place

Activity time: xx, xx, XX, XX, XX

Activity place: the new KTV anniversary of our hotel

4. The activity target

is mainly the middle and high-end consumer groups in the city. Youth consumer groups

5. Activity content

1. Please bring your songs into the recording studio and bring them back to your home

As the young people, especially those who are confident in their voices, are looking forward to including their own songs, but the ordinary recording effect is very poor, we use the recording studio for their professional recording and give them to the news media (middle-and high-income people) for free.

2. Make love with songs. The date of the rose

Make love with songs. The purpose of the activity is to impress each other with songs and carry the original sound to the end. Men and women can communicate and talk with each other with songs. If you have a crush on someone, you can designate them to sing. If two boys sing the same song in pursuit of a girl, even if there are male and female friends or each other is not satisfied, you can give each other original sound recordings.

Remarks: This activity is mainly aimed at people who pursue cultural taste and quality of life, and it is suitable for people who get together or celebrate anniversaries.

features: cultural taste, easy to cause controversy, and conducive to media speculation.

VI. Promotion of activities

1. Focus time of promotion: one month before opening

2. Means of promotion: do a good job in advertising and publishing information about related activities in influential radio stations, newspapers and news media in this city.

VII. Promotion plan

(1) Corresponding discount: All drinks will be 31% off on the opening day, but discounts can be given under special circumstances according to the number of customers and the economic strength of the boss on that day.

features: emotional communication highlights the festive atmosphere, which is easy to cause consumers to change their brand and image again, and can form an affordable concept in consumers' minds.

(2) economic combination: at the time of opening, combine a variety of economical, affordable and fast service packages, and clearly mark the price. You can use the hotel discount card. One card is dual-purpose and convenient for customers.

features: spread xx to all consumers. KTV in this hotel is also a place suitable for consumption.

(3) issue hotel universal discount cards. At the time of opening, the first priority is to be affordable, so that consumers feel cheap and suitable for them to enjoy, the same cost, different enjoyment, the decline in drinks, and the quality of service can not be reduced. During the opening period, all customers can give a free KTV and hotel universal discount card as long as they spend over xx yuan. In order to operate the hotel in the future.

VIII. Precautions for activities

1. Publicity leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target audience.

3. Make the sales target of the activity, and all the staff of the hotel should do a good job in sales.

4. In the hotel KTV, corresponding arrangements can be made to render the atmosphere.

5. The restaurant and guest room of our hotel can be combined to promote sales at a discount, so as to enhance the influence and attraction of this activity.

6. During the activity, all departments make good preparations and provide perfect service for the guests. Excellent planning scheme for the celebration activities 2

1. The purpose of the restaurant celebration activities

is to increase the brand influence of the restaurant and enhance its popularity and reputation; Enhance the image of the restaurant and increase its competitiveness; Strengthen the corporate loyalty and centripetal force of restaurant employees; Improve the service awareness and work enthusiasm of all staff; Show the cultural background of the restaurant and further enhance the corporate culture of the restaurant; Improve restaurant sales and increase profits; Lay a good foundation for better development in 21xx.

second, the celebration time of the restaurant

21xx xx to 21xx xx, * * * is 11 days.

third, the location of the restaurant celebration

xxxx restaurant

fourth, the participants of the restaurant celebration

all the staff and new and old customers of the restaurant

fifth, the theme of the restaurant celebration

improving customer satisfaction, enhancing employee cohesion and expanding brand influence

sixth, the content of the celebration

first, external customer activities.

2) Add some dishes along with the dishes ordered by customers. If the consumption is over RMB 111, add 2 cold dishes; Full 211 yuan plus 4 dishes of cold dishes;

3) Discount, which is a magic weapon to rapidly increase sales, is recommended to appropriately discount to stimulate consumption.

2. Giving gifts

There are plans to give out souvenirs and small gifts for the celebration of the restaurant, so as to enhance the sense of closeness with the guests and expand the publicity. The unified printing of some commemorative souvenirs by restaurants requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.

3. raffle-"tasting delicious food, winning the first prize, and visiting Guangzhou"

All customers who spend more than RMB 151 each time during the celebration from 12 to 21 can participate. Each store has two first prizes to reward "one-day tour in Guangzhou", and the restaurant is organized in a unified way, and the winning customers' accommodation and accommodation are completely free; 11 second prizes, 1 red envelopes for the celebration of the store, and 111 yuan in cash; 111 third prize, 1 red envelopes for the celebration of the store, and 5 yuan in cash.

2) Internal staff activities

1. Service competition

Before February 12, each store held a mobilization meeting; From 13 to 22, a "service contest" was held among waiters, and a special page was set up in the lobby, and the "star with the best service of the day" was awarded every day, and material prizes were given;

2. Internal essay-"My Choice-XXX Restaurant"

Requirements:

1) The subject is about what happened in Weishan Lake Restaurant, which can be work experience, feelings, opinions and messages.

2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

3) The deadline is September 18. I hope all the staff will contribute actively. This essay activity will award 1 first prizes and 211 yuan as a bonus; 2 second prizes, with a bonus of 111 yuan; Five third prizes, 51 yuan. And focus on the exhibition.

VII. Promotion of celebration activities

In a modern society with developed information, the media is undoubtedly a medium to attract the public's attention. According to the characteristics of different media with different media audiences, restaurants should make their own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably, and should not unilaterally pursue coverage, resulting in the waste of advertisements.

1) External advertising promotion of restaurants

1. Outdoor advertising is done in places where people are concentrated, such as railway stations and bus stops.

2. The newspaper Southern Metropolis Daily and local TV stations in Guangzhou should also carry out publicity.

3. Distribute leaflets.

4. Online publicity (electronic coupons, etc.).

2) product promotion in the restaurant

1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can offer packages of 18 yuan, 28 yuan, 38 yuan and 48 yuan.

2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.

3. Mid-Autumn Festival is a good time for nourishing, so it is suggested to introduce high-grade nutritious and nourishing dishes.

3) corporate culture promotion of restaurants

1. Take the opportunity of restaurant celebration to promote the corporate culture of restaurants to consumers and enhance the influence of restaurants among target consumers. During the celebration period from 12 to 21, a large-scale publicity board was set up, which posted the spiritual slogan of the restaurant, pictures of Guangzhou scenery, the production process of hot pot, pictures and materials of the restaurant, messages from restaurant staff, etc., so that customers could take "eating" as a kind of enjoyment and forget to return.

2. The atmosphere in the front hall of the restaurant, including lighting, sound, posters, POP, etc.

VIII. On-site layout of the restaurant celebration

I. Preparation of on-site layout conditions

Hydrogen balloons, banners, restaurant mascots, large posters, leaflets, display boards, POPs (various posters), hostesses, souvenirs, etc.

Second, the live effect outside the restaurant

Hydrogen balloons are fluttering in the air with banners; The mascot waves to you warmly; Outside the building, big banners are displayed to remind people of the "xx anniversary celebration" and preferential items, as well as banners to congratulate the supplier; Set a high-precision ink-jet shop celebration notice board at the entrance; Miss Etiquette issues souvenirs of the restaurant; The whole presents a jubilant atmosphere. Create a simple and tasteful holiday atmosphere, and consumers will be attracted by this atmosphere as soon as they pass by the door.

III) On-site effect in the restaurant

The waiters are dressed neatly, smiling and enthusiastic; The front desk service is meticulous and patient; The ground light can be used as a guide; The tables and chairs are spotless; Various promotional materials in the restaurant are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also participate in the lucky draw and give souvenirs.

IX. Expense budget

1, hydrogen balloon 1511 yuan

2, souvenir 1111 yuan

3, banner 211 yuan

4, publicity materials poster 511 yuan

5, one-day tour to Guangzhou 211 yuan

6, internal competition 1651 yuan

7, advertising expenses. Total 17,151 yuan

X. Effect analysis

1. Publicity, five-store joint celebration, with great momentum, made consumers have a strong sense of memory, aroused good word-of-mouth publicity and improved the visibility and reputation of the restaurant.

2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.

3. Through service competition, essay competition and cost-saving competition, the sense of belonging and centripetal force of employees in this restaurant can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase restaurant turnover through promotion.

5. This activity is large in scale and relatively low in cost, which can achieve twice the result with half the effort and form a big sensation effect.