___ years of the whole Jian Erren closely around the "differentiated management, enhance the brand connotation" of the business strategy as well as "to build the corporate execution of" management strategy of the two "The management strategy of the two main lines of work, and made breakthrough progress.

First, the steady rise in business performance, sales exceeded the hundred million mark.

The actual sales completed the annual assessment plan of 130%, an increase of 15% year-on-year, the realized net profit increased by 381% year-on-year. Established the Wu Shang Jian Er in the Qing Shan regional market leading market position. The results of business adjustment were outstanding. During the year, 104 new channels were introduced and 123 brands were eliminated, representing an adjustment rate of over 70%. The seven categories of the whole market achieved an increase of more than 20%, and the highest and lowest gross ping increased by 26% and 13% compared with last year. The two projects with both hands. "Create 20 million brands" and "the introduction of 10 mature brands" of the "two-handed" project, there are 21 brands to achieve sales of more than one million performance, the overall sales increased by Overall sales increased by 36% year-on-year, accounting for 27% of total sales. Expansion of sales and profit planning first. Breakthrough, through the integration of resources, grasp the hot spots, the launch of personalized marketing activities, marketing momentum in the region to maintain a leading edge.

Second, the service system continues to improve, the site management has been very effective

Tough on-site management, the full implementation of the "intimate service" system, in the first line of staff to carry out the "service consciousness" of the big discussion. The mall hardware facilities for comprehensive maintenance and rectification, so that the image of the store a new look.

Third, the "implementation" of the concept of popularity, human resources continue to explore potential.

To "build business execution" as the guiding ideology throughout the year's training. *** more than 900 hours, more than 10,000 people of various types of training, the real practice of the establishment of a learning organization, the cultivation of knowledge-based talent work requirements. Carried out two large-scale rotation, involving job changes 37 people, formed a strong reaction in the staff.

___ year's work is remarkable, but there are also the following six constraints on the development of the enterprise problem:

Problem one: the operating structure and development goals are not coordinated with the situation is still very obvious.

Problem two: there is a contradiction between the foresight of the market form and the implementation of specific business initiatives.

Problem 3: The single and irreplaceable form of promotion has confined the development of marketing.

Problem 4: The difference between daily sales and hot sales has not been narrowed, but rather there is a tendency to expand.

Problem 5: The issue of the availability and structure of seasonal goods across the board has not changed.

Problem six: the integration of supplier channels in the __ year although there is a change, but the effect is not obvious. _X_, the commercial competition in the area around Castle Peak will become increasingly white-hot. In the face of the front of the whole South China pin trade, after the Green Mountain Department Store step by step to catch up, we will focus on the following aspects:

First, grasp the Spring Festival market, to ensure that the opening of the door, vowed to win the annual goal of the Spring Festival marketing work as a guide, the full implementation of the peak season market business strategy to ensure that the opening of the door to the red in February and the smooth realization of the annual business objectives.

Second, accurately grasp the market positioning, the implementation of differentiated management Slightly upgraded business grade, with the Qing Shang, Xu Dong, Pin Pin Mao implementation of the overall dislocation, to create a regional fashion department store. Especially in the regional market to realize the exclusive operation of the mainstream brand pattern.

Third, the formation of the Department of goods, the implementation of the separation of sales and marketing, and increase the investment adjustment through the sound organizational structure, to speed up the progress of the adjustment to provide a strong soft environment, so that the adjustment of the work of one step at a time to move forward, so as to achieve the classic regional department store business pattern.

Fourth, the fourth floor of the renovation and operation as an opportunity to fully integrate the field of resources to be stronger and bigger is the first priority of business operations. To develop and expand the fourth floor of the business area and content as a ___ year's top priority, to further enhance the business function of the mall, the development of new economic growth points.

Fifth, pay close attention to the million brands, the full play of the two-eighths effect should be from investment, decoration, marketing, personnel, assessment and other aspects of the full integration, improve the success rate of the million brands, the survival rate, so that there are millions of brands to play the role of a leader.

Six, pay close attention to channel optimization, reduce the constraints caused by the weak strength of the supplier's operation in the integration of the channel to choose the strength of the brand and supplier, eliminating or selecting the best choice of some of the non-manufacturers or first-class agents of the supplier, in the marketing, pricing, sources of supply, returns, etc., to strive for more policies.

VII, scientific analysis, and strive to break through, the full implementation of affectionate marketing _X_ of the marketing work to break through the more single promotional model, to strengthen the emotional marketing. Through publicity, display, service overall momentum, packaging more living, fashionable, to attract customers, to promote the purpose of sales.

VIII, the implementation of the quality of staff project, the realization of the strategic transformation of talent development _X_, we will increase the cultivation of corporate talent and reserves, the implementation of training, "five one" project. At the same time, increase the implementation of the enterprise system, further standardize the work behavior of the entire staff, the formation of a harmonious, standardized good working atmosphere.

Mall annual work plan model 2

For the security department last year's work and the actual situation of this year's work, in order to better strengthen the construction of the team, improve the quality of service, and enhance the awareness of the owners of the service, this year's work is mainly to carry out the following:

1, according to the requirements of the Ministry of Security work to rectify the program. Continuously strengthen the self-discipline of the staff, establish the staff's concept of discipline and the concept of time, so that employees continue to improve self-restraint, self-management capabilities, in order to stabilize the order of the work of a good foundation;

2, to strengthen the post inspection and supervision efforts, the implementation of the mutual supervision, mutual learning, *** with the progress of the work of the atmosphere, to be able to correct the violations of the staff in a timely manner;

3, to strengthen the foreman's Supervision and training work, so that the foreman really play a role in on-site command, coordination, supervision, in a timely manner to the work of the full implementation of the work, so that the responsibility is clearly defined, the responsibility to the person;

4, mobilize the enthusiasm of the staff to carry forward the fight for excellence, the fight for excellence, the excellent style of work, and constantly set up a standard-bearer image to improve the quality of the work;

5, strict requirements for the staff in accordance with the concept of service guide Implementation, such as: behavioral services, open service, service with a smile, the full implementation of these three service modes to each workstation, and constantly improve the staff's service awareness, improve service quality, enhance the owner's recognition of the sense of identity;

6, according to the characteristics of the work now, to strengthen the control of entry and exit of personnel, to prevent unrelated personnel to enter the building or to stay around the park;

7, to strengthen the Decoration room supervision and inspection, timely detection and correction of illegal operation of the construction phenomenon;

8, strengthen the garage inspection and supervision, to ensure that the vehicle in and out of the orderly and neatly placed, with the owner to strengthen communication, *** with the vehicle safety and security work.

9, for the complexity of the security of the peripheral plaza and the phenomenon of motor vehicles parked indiscriminately, according to the management office of the overall planning to do a good job of security prevention and vehicle diversion management work to deploy and do a good job in the implementation of the work.

10, a weekly meeting of the team, a half-monthly meeting of the foreman, a monthly meeting of the Ministry of Security to ensure that they can discuss and learn in a timely manner to summarize the work experience, and timely delivery of work instructions.

11, a monthly firefighting equipment, fire equipment, public **** items of inspection, inventory and maintenance work to ensure that the equipment can be put into normal use.

12, a quarterly business skills, military quality assessment, the implementation of the mechanism of survival of the fittest, and constantly improve the work skills of employees and work efficiency.

13, a quarterly all-round security checks to ensure that problems can be identified and resolved in a timely manner to deal with the problem.

14, every six months to carry out an emergency, fire and disaster relief security work of the combat simulation exercises, and constantly improve the staff's awareness of security and the ability to deal with emergencies.

14, the end of the year to do a good job of summarizing the work of the department and the deployment of security work.

The above is the work plan for this year, please leaders at all levels of instruction.

Security Department

February 15, 20__

Mall annual work plan example 3

Since the opening of the 20__ "May 1", the staff unity, cooperation **** place, in everyone's *** With the same efforts, in less than nine months, the turnover reached nearly 6 million yuan, emerging many experienced, strong, and actively cooperate with the management of the mall's excellent merchants. In the past year, we put the interests of customers and merchants in the first place, grasp management, innovation, quality, market and efficiency. At present, ## clothing has become ___ County's most recognizable, the most traffic, the benefits of a better clothing mall.

In order to better enhance the management concept, improve operational efficiency, make the work more colorful, more favorable market position in the possession of Qiaogu, we will seriously sum up the lessons learned in the past, the work of the 20__ year to do the following planning:

First, improve the various management systems

Various shopping malls, although the rules and regulations are complete, detailed, but in the actual management of the operation is inevitable! There are some loopholes, bringing great inconvenience to the management, so we should be a variety of systems to further improve.

1, improve the merchant's contract

(1) within one year are not allowed to privately transfer stores to others;

(2) are not allowed to privately empty cabinets, affecting the business of the mall;

(3) voluntary withdrawal of such as within three months of the contract deposit as liquidated damages. The rest of the counter fee is refunded after two months. If you voluntarily withdraw after three months, the contract deposit as liquidated damages, the rest of the counter fee is not refundable.

(4) The second renovation of the voluntary withdrawal of all not to the mall or after the occupation of the tenants to ask for the second renovation fee.

2, improve the supplier management system

In view of the usual management of the various problems that arise in the shoe and clothing area, the following management system:

clothing area weekly check at least once a magnetic button, less than a magnetic button fine of 10 yuan. The shoe area checks whether the inventory matches the actual quantity, and there is a clear penalty system for both more and less. Check and penalty system will reduce the merchants in the actual operation of the various loopholes.

3|Improve the after-sales service system

On the premise of putting the interests of customers in the first place, I hope that the supplier in the shortest possible time to deal with after-sales problems. Otherwise, if handed over to the office, the duty manager directly according to the small ticket processing, without the consent of the supplier.

4, the back door management problems

For fire safety considerations in the mall, the mall can not close the back door during business. To the back door management brings great difficulty. Individual merchants privately out of the back door, there is a management loophole, it is recommended that the back door to install alarms to facilitate management.

Second, the merchants mapping, adjusting and optimizing the cabinet group.

In the past management, there are many experienced economic strength can be very good with the management of the mall's excellent tenants, there are also some poor performance private sales do not cooperate with the mall management, both inexperienced and not motivated to disturb the mall's tenants. So the merchants to carry out detailed mapping, re-adjustment cabinet group, optimize the mall management mode. Shoe area, such as children's clothing area, a7, a-1, b-3, b4 requirements to increase the area of the commercial area, the mall should strongly support these outstanding tenants, the poor performance does not cooperate with the mall management of the tenants should be persuaded to withdraw from the mall.

Third, investment in excellent merchants, recruitment of outstanding managers, employees

The mall cabinet group is bound to appear after the adjustment of the empty cabinet group, investment should be given priority to the development of market experience, there is a certain strength of the merchants to enrich the mall. At the same time, the recruitment of outstanding business executives, cashiers, to strengthen the management of the mall.

Fourth, improve the work style of employees

In order to strengthen the management concept and work style of employees, to strengthen training and learning, increase the opportunity to go out to learn and exchange, regular meetings to improve the work of employees and enthusiasm for work, to mall staff to lead by example, to do their duty.

1, management

By going out to exchange, training and learning, self-charging and other forms of enhancement of management concepts, improve management methods, improve work efficiency.

2, the cashier's work requirements

Strengthen the management of demagnetization, such as the discovery of merchants have privately to the cash register pin magnetism each time to penalize the cashier employees 10 yuan, usually only one demagnetization device to the cashier, the rest of the demagnetization device by the accountant to lock up the management of the withdrawal of merchandise, such as the six o'clock in the afternoon after the shift manager to personally demagnetize.

2, safety and health.

Through learning to improve management concepts and awareness of the improvement of previous work problems, lead by example, to ensure the safety of the mall, health and cleanliness.

In less than a year, the mall has a performance and there are many places to improve, especially in the original market based on the current Yuanqu many clothing supermarkets and other competitors, to our malls on the work of the pressure, but also brought the power to the market to win in the Yuanqu to get the best benefits have considerable difficulty, we believe that there is the old master of the advanced management concepts, there are shopping malls, the staff vigorously cooperate, we are united as one! We believe that the advanced management concept of the old boss, with the mall staff's strong cooperation, we unite our hearts, will ## clothing to become the county's most potential, the most well-known, the most profitable clothing mall.

Mall annual work plan model 4

Turning the corner to the end of the year, 20__ has been close at hand, reviewing the work of the 20__ year course, although in general it is still passable, but the shortcomings are also very obvious; the New Year will be, for the special nature of the work and the characteristics of the combination of their own qualities and abilities, the next year's work outlook and planning position, the work of the mall, and the work of the mall. A year of work for the outlook and planning job analysis.

Planning, broadly speaking, should be planning, planning, implementation and supervision, that is, according to the characteristics of the market environment and changes in the enterprise itself, for the enterprise to designate the long, medium and short-term strategic objectives, including the feasibility of planning for the enterprise at all stages of the operation and development of routes, corporate image packaging, advertising and public relations planning, etc.; according to the nature of our own shopping malls and the specific requirements of the temporary planning of the powers mainly expressed in the Advertising and public relations planning and implementation, the enterprise's own image packaging, and the planning and implementation of various activities in three major areas.

Therefore, in the next year's work planning, will focus on the above three key tasks to carry out.

First, the activity planning

Ideas

At this stage, the city's major shopping malls are mainly dependent on the creation of various forms of sales activities to benefit consumers, attracting consumers, so as to achieve the purpose of guiding consumers to consume and enhance their sales. As far as we are concerned, activities, undoubtedly must be done, but nothing in the many businesses, many activities to stand out, to attract more consumers, to create more value, the first is to master the market changes, in the trick on the strange, to win by surprise; the second to always grasp the consumer psychology, the attack on the heart for the top; the third is to create the effect of advertising, control the publicity of this step, to sound to win people (the wine is afraid of the box, and then the box deep, and then the novelty of the good things, and then the box deep). Good things, and then novel ideas, and then more concessions, consumers do not know, but also not helpful). So these three points will be the focus of the 20__ year activity planning.

First of all, for a few important festivals in a year (such as the Spring Festival, March 8, May Day, National Day, New Year's Day, etc.), will focus on the analysis of the argument, which requires a lot of time to do a good job in all aspects of the research work, according to the consumer's mind and the shopping mall itself, and other factors such as the development of comprehensive analysis of the program, which is the first step to say goodbye to the previous discounts, price reductions for the main breakthroughs in sales.

Secondly, the mall's growth, inseparable from the new and old customers uninterrupted material funding. Continuously potential customers into customers, customers into old customers, loyal customers, will also be the road to the development of the mall. Therefore, the development of members, the implementation of membership cards to Starling City home card, while constantly through related activities to enhance the customer as a member of the Starling City family, a part of the strategic plan should be one of the 20 ___, and membership cards will also be in the next year's activities in the concrete embodiment and use up.

Third, although the activity is to enhance the sales of the mall is an important means, but also can not do blindly, and can not be an activity has just ended another and then picked up, so that the activities will lose the essence of their own significance, but also more likely to make the consumer feel bored, for our activities also feel that participate in the participation of no matter what (every day is the same anyway, there are "! Activities"). The direction of development of our shopping malls or give people the feeling that it should be towards the high-grade into the future, which is destined to do activities must be done in order to focus on the essence of the main, rather than to focus on more. Therefore, the following year, in addition to major holiday activities, the monthly maximum should be controlled in an activity, and the time should not be too long, try to grasp in a week to ten days or so, so that consumers have a sense of hunger and thirst for our activities, to achieve as long as we have an activity, there can be obvious performance purposes and effects.

Key work planning

1, in the activity program development time, to ensure that large-scale activities program (such as major festivals, etc.) completed 15-30 days in advance of the final draft, the small program completed 10-15 days in advance, so that departments have time to do a good job of adequate preparation and modification work;

2 In order to better improve the activities of the program, so that it is more feasible, effective, in the development of the program before a month to do the relevant activities of the research work, including the market environment, analysis of the same industry and consumer psychology, etc.;

3, in order to ensure that the effectiveness of the activities of the implementation of the activities of the activities of the mall, in order to further understand the activities of the mall's own actual effect and impact, from time to time to the mall to observe and analyze and timely identification of problems with the relevant departments and Timely discovery of problems with the relevant departments and leaders to communicate, solve;

4, in order to ensure that the future in the activity planning, implementation of the more perfect, after each activity, do the end of the activity, the activities of each link of good and bad for in-depth analysis of the activities of the idea and the way to develop the activities of the work of the mentality of maintaining the moment to improve, the moment of adjusting;

Second, advertising and public relations

Ideas

The purpose of advertising is to set up a good, solid corporate image in the minds of consumers to improve the reputation and recognition; and the second is to use the advertising media to effectively deliver business information to enhance the effectiveness. The combination of the two is relatively perfect advertising.

For a long time, our advertising media is mainly TV subtitle ads as the main stream media, from the point of view of effectiveness, does have a certain effect, but as the mainstream media, the lack of Xingli City corporate image can not be established in the hearts of the public, and for the modern advertising and marketing, the TV subtitles, text messages, and other advertising media only play a role in the release of information, and did not play a full role in the "advertising image promotion". The role of "advertising image publicity" is not fully played. In 20__, the first task is based on the past collection of advertising companies, advertising media for in-depth analysis, to determine a real suitable for our business mainstream media as a publicity platform, and according to the characteristics of the media to develop a long-term publicity strategy, so that it is practical for us to serve, to achieve the purpose of real advertising. Secondly, while relying on the mainstream media for image publicity, as much as possible through a variety of ways to increase social influence, such as creating news to watch, the development of charitable activities, etc., through social opinion to enhance the status of Star City in the minds of the public and awareness.

Key work planning

1, do a good job of the company's external image publicity, that is, the company's mainstream advertising media selection, according to the pre-advertising companies have been collected, advertising media information, combined with the company's actual in-depth analysis, to ensure that in the mid-February 20__ (before the Spring Festival) will be the advertising media to select the program is finalized to implement, to speed up the enterprise's external image publicity Step;

2, in order to better enhance the Star City's visibility, reputation and social influence, the new year will develop, try to use public opinion propaganda, through news reports and other low-priced forms of publicity, to promote the Star City's word-of-mouth effect;

3, arrangements for the release of the company's external advertising of all the relevant procedures for the application for approval and review, to ensure that the ads released in the reliability of the legitimacy;

3, arrange for the release of the company's external advertising all the relevant procedures for approval, review and approval, to ensure that the release of the reliability of the ads, Legitimacy;

Third, the image of the mall

Ideas

Comprehensive, the image of the mall broadly including window image, internal atmosphere, merchandise display and other aspects. Among them, as an individual, for the window image, in the design and collocation are immature, and the window is equivalent to the face of the mall, for attracting consumers plays a great role in the new year, the window side will be under the deep work research, and combined with the actual exercise of groping, to make up for the weaknesses.

In the new year, the focus of the internal layout of the mall, will be in the humane, warm improvement, and try to make customers feel at home. For the display of goods, will be more active with the mall departments to communicate, cooperate, including shelf placement, product placement, etc. as much as possible from various channels to learn and specifically implemented to the shopper.

Key work planning

1, in order to make up for the lack of windows, the content of each window replacement, to do a good job half a month in advance of the window design style and material aspects of the implementation of the work to ensure that the windows of the normal out of the sample;

2, open up the idea of humane, warm as the basis for the combination of the corporate culture of the shopping mall to do a good job in all aspects of the atmosphere of the design work!

3, with the shopping mall activities to do a good job in the mall activities related to the atmosphere of the design of the mall, to ensure that the mall activities of the atmosphere of the store;

Summary

For individuals, has been the most lack of initiative to communicate, which has a great negative impact on the work of the work, therefore, in the individual aspect, try to maintain a proactive and positive attitude in order to make the work more effective.

Mall annual work plan model 5

20__ year all Jian Erren closely around the "differentiated management, enhance the brand connotation" of the management strategy as well as "to create the enterprise executive power" management strategy. "The management strategy of the two main lines of work, and made breakthrough progress.

First, the steady rise in business performance, sales exceeded 100 million yuan mark

The actual sales to complete the annual assessment of 130% of the plan, an increase of 15% year-on-year, the realized net profit increased by 381% year-on-year. Wushang Jian Er established a leading market position in the Qingshan regional market. The results of business adjustment were outstanding. During the year, 104 new channels were introduced and 123 brands were eliminated, representing an adjustment rate of over 70%. The seven categories of the whole market achieved an increase of more than 20%, and the highest and lowest gross ping increased by 26% and 13% compared with last year. Two projects with both hands. "to build 20 million brands" and "the introduction of 10 mature brands" of the "two-handed" project, there are 21 brands to achieve sales of more than one million performance, the overall sales year-on-year growth of Overall sales increased by 36% year-on-year, accounting for 27% of total sales. Expansion of sales and profit planning first. Breakthrough, through the integration of resources, grasp the hot spots, the launch of personalized marketing activities, marketing momentum in the region always maintain a leading edge.

Second, the service system continues to improve, the site management is very effective

14 years to build two pay close attention to the site management, the full implementation of the "intimate service" system, in the first line of staff to carry out the "service consciousness" of the big discussion. The mall hardware facilities for comprehensive maintenance and rectification, so that the image of the store a new look.

Third, the concept of "implementation" in-depth, human resources continue to explore potential. To "build business execution" as the guiding ideology throughout the year's training. *** more than 900 hours, more than 10,000 people of various types of training, the real practice of the establishment of a learning organization, the cultivation of knowledge-based talent work requirements. Carried out two larger-scale rotation, involving job changes 37 people, formed a strong reaction in the staff.

We will focus on the following aspects:

First, grasp the Spring Festival market, to ensure that the opening of the red, vowed to win the annual goal to the Spring Festival marketing work as a precursor to the full implementation of the peak season market business strategy, to ensure that

January and February opening of the red and the annual business objectives `successful realization.

Second, accurately grasp the market positioning, the implementation of differentiated management Slightly upgraded business grade, with the Qing Shang, Xu Dong, Pin Pin Mao implementation of the overall dislocation, to create a regional fashion department store. Especially in the regional market to realize the exclusive operation of the mainstream brand pattern.

Third, the formation of the Department of goods, the implementation of the separation of sales and marketing, and increase the investment adjustment through the sound organizational structure, to speed up the progress of the adjustment to provide a strong soft environment, so that the adjustment of the work of one step at a time to move forward, so as to achieve the classic regional department store business pattern.

Fourth, the fourth floor of the renovation and operation as an opportunity to fully integrate the field of resources to be stronger and bigger is the first priority of business operations. To develop and expand the fourth floor of the business area and content as a ___ year's top priority, to further enhance the business function of the mall, the development of new economic growth points.

Fifth, pay close attention to the million brands, the full play of the two-eighths effect should be from investment, decoration, marketing, personnel, assessment and other aspects of the full integration, improve the success rate of the million brands, the survival rate, so that there are millions of brands to play the role of a leader.

Six, pay close attention to channel optimization, reduce the constraints caused by the weak strength of the supplier's operation in the integration of the channel to choose the strength of the brand and supplier, eliminating or selecting the best choice of some of the non-manufacturers or first-class agents of the supplier, in the marketing, pricing, sources of supply, returns, etc., to strive for more policies.

VII, scientific analysis, and strive to break through, the full implementation of affectionate marketing 05 years of marketing to break through the more single promotional model, to strengthen the emotional marketing. Through publicity, display, service overall momentum, packaging more living, fashionable, to attract customers, to promote the purpose of sales.

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