How to solve the housing problem of young people living alone

How to solve the housing problem of young people living alone? In Q2 of 2121, the number of single people in China has reached 73.11%, and the number of single people in major countries in the world has exceeded 21% of the total population. How to solve the housing problem of young people living alone? How to solve the housing problem of young people living alone? 1

According to the national census data, the number of people living alone in China has increased rapidly. In 2119, there were nearly 91 million people living alone, and the rate of living alone reached 18.5%, that is, there were about 1 families living alone in every five families in China, which did not include those living alone in shared houses.

Under the trend of the times, living alone is no longer connected with "empty nest", but represents freedom, independence, privacy and quietness, but the progress of the times should be reflected not only in the forward movement of young people, but also in their care.

Nowadays, the increase of urban youth living alone poses a great challenge to housing supply and living style. Under the trend of population gathering in big cities, housing is generally faced with the problems of insufficient supply and high housing prices, which is difficult to meet the housing needs of young people living alone. The improvement of the solitary rate will profoundly affect the future housing supply mode and bring more development opportunities to the market.

The housing problem of urban youth living alone

The urban youth living alone group is composed of two parts, one is the group living alone passively due to family reasons or periodic income reasons, and the other is the group of unmarried and single youth who actively choose to live alone. However, whether they choose to live alone passively or actively, their housing needs are obviously different from those of their families.

However, the existing family-oriented housing supply mode can't cover diversified living forms well, and it is difficult to provide diversified products, which leads to many difficulties for young people living alone when choosing living products.

First of all, the supply of quality small-sized products is less, and the rental cost is higher. RealData believes that the supply of existing residential products is mainly based on family demand, and small-sized and low-rent products are scarce. From 2111 to 2119, there were about 21 million new one-bedroom houses in China, and the number of people living alone increased by about 61 million. The overall market demand is obviously in short supply. In terms of rent, Beijing, for example, has the highest rent cost for a one-bedroom apartment. In 2121, the monthly rent for a one-bedroom apartment in Beijing is 96.1 yuan/square meter, and the average monthly rent for a flat is 5141.7 yuan/flat, which is equivalent to 81% of the monthly disposable income of urban residents in Beijing.

"Young people living alone in cities are highly sensitive to traffic, while the newly added supply in cities is generally far away and large in size, so they can only choose from old houses in urban areas." RealData said that the poor living quality and irregular trading services made it difficult to live alone. Taking Beijing single people renting houses as an example, according to the data of RealData, 38.9% of the houses rented by single tenants in 2119-2121 are over 21 years old, and 42.5% are between 11 and 21 years old, which are generally dilapidated and have poor infrastructure. At the same time, the leasing market is not standardized, and there are many pain points in the leasing market, such as false housing information, no responsibility for maintenance, malicious rent increase, and deduction of deposit.

Different from the division of housework and cooperation in family living, urban youth living alone tend to meet their living needs through professional services. However, urban community living services are often difficult to guarantee, and the basic property services are weak, and community safety services need to be improved, especially for women living alone.

In addition, because the solitary people have low rent tolerance, live in relatively remote areas, or in old communities, there are few social places, and many communities basically have no supporting social places, which makes it difficult to meet the strong social needs of solitary people. The contradiction between social needs and service supply is also a key problem that solitary youth expect to solve.

Who knows the "pain" of living for young people living alone?

based on the research on the experience of developed countries whose solitary rate far exceeds that of China, RealData believes that it is an important measure to ensure the balance between supply and demand and social stability in the future property market by providing a healthy living market and an orderly rental environment for solitary people through government guidance and enterprise efforts.

RealData said that China will build a residential industrial chain around its residential needs, and form a multi-level quality solitary community, covering solitary groups of different ages and income levels.

in this process, enterprises can provide living products and services for young people living alone, and find their own development opportunities while solving the housing problems of young people living alone.

RealData said that enterprises can deeply cultivate and lay out small-sized products in key cities. "The distribution of people living alone in China is characterized by concentration in cities. Among the 52 key cities, Chongqing, Beijing, Shanghai, Shenzhen and Guangzhou have the largest number of people living alone, while the population living alone is characterized by' young cities and old villages'."

RealData mentioned in the Report that the long-term rental industry is in the stage of specialization and refinement. For housing rental enterprises, it is necessary to further locate the target population, provide targeted residential products and improve their profitability. Therefore, long-term rental enterprises can focus on cities with a large gap between housing supply and demand for solitary people, and provide small-sized products for solitary people.

In addition, enterprises should also increase the supply of small-area, low-rent and high-quality rental housing. In view of the problem of old-fashioned and high-rent small-sized housing in the market, housing rental enterprises can realize low-rent and high-quality housing by reducing living space but increasing supporting services.

As for the living experience of young people living alone, RealData believes that enterprises can take various measures to ensure the basic living safety of young people living alone, and increase the security renovation of old communities and villages in the city, promote the construction of smart communities, and cooperate with the government in managing the floating population. At the same time, enterprises can provide water, electricity and gas fault alarm equipment for solitary groups, and emergency call facilities are connected to the social security network.

how to improve the mismatch between social needs and service provision? RealData suggested that enterprises can enhance the brand stickiness of young tenants living alone by improving community life service and social interaction, enhance their living experience through diversified living life services, and at the same time, rationally plan public space, provide social places, gyms, etc., organize various activities to meet the social needs of solitary people, and also help single people to "get rid of their bills". How to solve the housing problem of young people living alone 2

The Report on Consumer Behavior Survey and Economic Trend Analysis of Single Groups in China in 2121 was released. According to the report, in Q2, 2121, the number of single people in China has reached 73.11%, and 43.61% of them have been single for more than three years.

The growing number of people living alone means that the demand for dining alone has soared, which has also laid the foundation for the development of the "one-person food" economy. According to the survey conducted by Ai Media Consulting, 68.1% of singles said it was common for them to eat alone, and 32.9% of them even said that they also ate alone outside working days. In the case of one person's food, the single group who chooses to take out food accounts for the highest proportion, accounting for 45.7%, followed by eating convenience food, accounting for 42.7%.

"The personality of the new generation is very self-centered, and its consumption thinking and behavior determine that' one person eating' will become a trend in the future, which will also give birth to more formats and models." China food industry analyst Zhu Danpeng said.

in fact, when "one person eats" gradually becomes a personalized concept, many enterprises have already laid out their plans. White elephant food, an old pasta giant, is one of them. In order to create more convenient and high-quality healthy foods suitable for consumers' needs, the company uses technology to restore the taste of family kitchens and continues to launch explosive products. As a continuation of bone soup instant noodles, Baixiang soup is delicious and focuses on the development of bone soup. "Say goodbye to the traditional powder sauce bag, just cook the bone soup bag", without adding any preservatives. By carefully selecting ingredients and simmering for 6 hours, the original flavor and nutrition of the soup are effectively guaranteed. White elephant soup delicious series products have sold well over 511 million copies since they were listed in 2118. The latest white elephant bubble rice not only achieves the super-high reduction of the taste of the original rice, but also has four flavors: "Slow-boiled six-hour big bone soup rice", "Golden soup beef rice with lemon", "Japanese seaweed pork floss bibimbap" and "real beef Japanese curry rice", which provides consumers with rich choices.

In addition, in today's fast-paced life background, single, distinctive and strong features enhance the recognition of products, cater to the needs of young consumers for "new, exotic and unique" flavors, and support the innovative development of convenience foods and related products. Take the Dalajiao brand of Baixiang as an example. Since its launch in 2116, the product has focused on spicy fast food and constantly updated and iterated. In 2118, Dalajiao quickly aimed at the trendy spicy market, accurately targeted the consumers, got a place in the spicy food track with an annual market share of 61 billion yuan for instant noodles, selected the most popular and socially-oriented online celebrity product turkey noodles, positioned the mainstream price band, and gave full play to the advantages of the traditional channels under the Baixiang line. The number of terminal outlets reached 511,111, which solved the problem of "affordable, available and where" for consumers, and the cumulative sales exceeded 2.

It can be seen that the solid "basic skills" of White Elephant in R&D and production are the key to its share of the "one-person food" market dividend. While deeply cultivating "a bowl of delicious noodles", the company constantly optimizes and enriches the product structure, from quick-frozen food to self-heating hot pot, from healthy buckwheat noodles to universal soup base, to lazy cooking bag, from turkey noodles to bone soup soaked rice ... and makes all-round innovations in raw materials, taste and technology.

It is worth mentioning that, for contemporary young people, diet is not only an appetite, but also a quiet solitude and a warm comfort to the soul. With the "one-person food" economy booming, it will be a long-term test for market participants to grasp the unique needs of consumers in sub-sectors from "heart" to "stomach" and continue to effectively transform them. How to solve the housing problem of young people living alone 3

As a new consumption force, single groups are promoting the rise of the single economy. Recently, iiMedia Research released the Report on the Consumption Behavior Survey and the Trend Analysis of the Single Economy in China in 2121 (hereinafter referred to as the "Research Report"), which analyzes and interprets the driving force of the development of the single economy in China, the research on the living consumption of single groups, and the development prospects and trends of the single economy.

The number of singles keeps growing, and the number of people living alone in China will exceed 92 million

With the change of people's living environment and marriage concept, the number of singles keeps growing. Since 2119, the single population in major countries in the world has exceeded 21% of the total population, and the proportion of single population in Sweden is as high as 51%. In 2118, the single population in China was 241 million, which is close to the total population of the United States.

At present, the main feature of the single group in China is that the single time is generally longer, and correspondingly, the time spent alone will be longer. According to the data of iiMedia Research, in Q2, 2121, the number of singles in China has reached 73.11%, of which 43.61% have been single for more than 3 years. 7.1% people have no love experience.

According to the survey results of single reasons, active choice of enjoying single life/falling in love in a hurry is the most important single reason, accounting for 45.9%, followed by passive single reasons such as small social circle and busy work, accounting for 43.6% and 39.3% respectively. The controllable and uncontrollable reasons for singles mainly come from the increasing pressure from society and work. On the other hand, establishing a relationship with the opposite sex will increase the pressure on both sides to some extent.

According to the research report, with the change of people's ideas about love and marriage, the single population will probably continue to increase. It is estimated that in 2121, the number of people living alone in China will exceed 92 million. This has brought a fundamental driving force to the development of the single economy and promoted the sustainable development of the single economy.

There are differences in consumption structure between single groups and non-single groups

At present, there are some differences in daily consumption structure between single and non-single groups. Because non-single groups need to take care of their partners or families, the total consumption in areas just needed, such as daily necessities and catering, will be particularly prominent. Relatively speaking, the consumption of single people in various fields is relatively more average, and they are more willing to spend in areas such as non-need or entertainment.

At the same time, singles spend more on daily expenses. The ratio of monthly expenditure to income of non-single groups is mainly concentrated in the range of 21-41%, while that of single groups is relatively evenly distributed within 21-41% and 41-61%. Among them, the single group is significantly higher than the non-single group in the range of 41-61%, and the gap is close to 11%.

Looking at the needs of single groups in different fields, in terms of food consumption, single groups are more inclined to take-out food for one person and convenience food for one person than non-single groups. According to the data of the research report, 68.1% of singles said that it is common for them to eat alone, and 32.9% of them even said that they also eat alone outside working days. In the case of one person's food, the single group who chooses to take out food accounts for the highest proportion, accounting for 45.7%, followed by eating convenience food, accounting for 42.7%.

In terms of makeup and skin care, the consumption habits of different gender singles are similar, among which toiletries, hair care products and oral care products are the top three consumption areas, while female singles are more abundant in the choice of makeup and skin care products. At the same time, the consumption of cosmetics and skin care products by male singles is significantly lower than that by female singles, among which, the average consumption of cosmetics and skin care products by over 81% of male singles is lower than that of 611 yuan, while the average consumption of cosmetics and skin care products by female singles is concentrated in the range of 211-611 yuan, accounting for 57.6%.

In terms of buying a house, the research report data shows that the number of singles who have bought a house or have plans to buy a house increases with the age of the group, among which 61% of the post-71s singles said they have plans to buy a house, while 41% have already bought a property. The mature mentality with the growth of age is the main supporting reason for the current willingness to buy a house, and the pressure from friends around and society is also one of the main reasons.

In terms of leisure and entertainment, watching videos/chasing dramas is the most important online leisure and entertainment activity for singles, accounting for 66.7%. Other major activities include online listening to songs, game esports and watching live broadcasts. In terms of consumption, 71% of singles spend less than 1,111 yuan per month on leisure and entertainment activities, of which 36% spend 511-1,111 yuan per month.

According to the research report, the leisure and entertainment consumption of single people is still concentrated on low-priced activities such as watching dramas and movies.