1. Project background
China people love to eat jiaozi. Apart from its diverse tastes, the main reason is that jiaozi has become a kind of food with auspicious meanings in the development process of thousands of years.
For example, jiaozi's skin is round, and China people pray for reunion and perfection, which is very suitable for China people. The shape of jiaozi is oblate, which is very similar to that of an ancient gold ingot symbolizing wealth. Especially during the Chinese New Year, when we say goodbye to the old and welcome in the new, it means that in the new year, we can increase our wealth and live a better life. Then, what's more important is that it is stuffed in jiaozi, and all kinds of auspicious things can be packed in the stuffing. For example, when people get married, peanuts and chestnuts can be wrapped in dumpling stuffing, which means having a baby early.
Little jiaozi carries so many auspicious meanings that it is inextricably linked with the traditional customs of China. Since ancient times, there have been many folk customs of eating jiaozi, such as eating jiaozi on New Year's Eve, jiaozi on Friday, and jiaozi on the winter solstice. There are also many legends about the origin of jiaozi.
Although it's just a legend, eating jiaozi on the winter solstice has become the custom of ordinary people in the cold areas of northern China. After the winter solstice, it is nine cold days, and the coldest day of the year is coming. Old people often say that if you don't eat jiaozi on this day, you will freeze your ears. The hot jiaozi has driven away the cold in winter and added a warmth to people's hearts.
Second, the guiding ideology
Promote this delicious food to be hygienic, convenient, delicious and fast, and everyone loves it. This will bring new bright spots and selling points to the market. Because it is not a so-called advanced product, and it is closer to consumers with its ancient traditions, customs and flavors. Once it enters the market, it is more acceptable to people. This will make it have a strong vitality.
after years of research and development, we are constantly seeking. Finally, the latest scientific and technological product-instant kimchi was developed by using the high technology of modern food engineering. It inherits the traditional kimchi technology and formula for a hundred years, and is made of specially designed kimchi machinery and equipment, which not only replaces some extremely complicated procedures, but also can produce the required varieties according to the chronological order of kimchi at will. But also does not need other fishing tools, thus avoiding pollution and prolonging the preservation time; More particularly, due to its rapid brewing method and traditional secret recipe, its brewed dishes have the effects of promoting digestion, invigorating stomach, lowering blood pressure, promoting blood circulation, beautifying face and preventing cancer. Therefore, once listed, it will be favored by consumers, especially middle-aged and busy people.
Nowadays, instant kimchi is no longer a simple seasonal food, but a delicacy that can be eaten at any time all year round, and it will surely be favored by many consumers. It is indeed a good project for small and medium-sized investors to start a small business. Small pickles and big articles. There are many people who make a fortune by making kimchi. For example, as a professor of Tianjin Business College, he made a full profit of 4 million yuan in just two years when he went to the sea to do kimchi business. Now the 64-year-old professor will invest another 13 million yuan to build a truly industrialized kimchi factory.
the research and development of this project not only considers the interests of consumers, but also considers the feasibility of production. The investment in fixed assets is low, the rate of return is high, and the development prospect is good. The price of instant kimchi per catty is 7 yuan -11 yuan, but the cost is only 31%. Another example is a restaurant with a daily turnover of about 21xx yuan, which sells nearly 3 kilograms of kimchi every day. For example, some medium-sized and large cities and surrounding areas need 211,111 tons of kimchi every year according to the calculation of more than 41,111 catering enterprises (self-made annual output is about 51,111 tons). It can be seen that they need to buy 1.5 million tons from the market every year (market gap). Only this gap can show the potential of the market.
The technology of this project can be used to make instant pickles with various tastes and varieties. But also can be made into products with a shelf life of six months at normal temperature. Constantly create new bright spots and selling points for the market, bring rich profit returns to production and operation enterprises, and also bring many surprises and delicious food to consumers.
III. Capital investment
1. Fixed assets (this investment is a small-scale investment in advance): about RMB 91,111 [excluding factory buildings, pressure boilers (2T) and transportation].
2. The working capital is 31,111 yuan.
3. The preliminary preparation fund is RMB 1,111.
4. The package is 31,111 yuan.
5. marketing (marketing expenses) is 21,111 yuan.
6. Unforeseen expenses are 21,111 yuan.
IV. Main tasks and steps
(1) Preparing to set up an enterprise, from preparation to trial production for 3-6 months.
(2) capital and personnel can be invested in stages and in batches. From small expansion to gradual development. Principle: gradually increase sales, capital investment, plant expansion, equipment and personnel.
(3) Problems that should be paid attention to in the market (suggestions)
1. Multi-channel marketing (including e-commerce) can be adopted and promotion work should be done well. Strive to reach the breakeven point as soon as possible. As soon as possible, integrate all aspects of resources and distribution systems that enter the mainstream channels.
2. enter the leading stores as soon as possible, drive the secondary stores, and coordinate the agents. And gradually expand to form a sales network, and subdivide channels and markets.
3. Gradually promote the market and expand the market share (occupation rate).
4, gradually establish the brand and corporate image.
5. Further deepen, expand and deepen the market segmentation, and launch new products in a timely manner.
v. benefit analysis
(1) annual output: about 151 tons.
(2) annual output value: about 2 million yuan (calculated by selling price per catty of 7 yuan).
(3) annual net profit: about RMB 1 million.
(4) net interest rate: about 51%.
VI. Other requirements for the project
Personnel: 11 people
Factory building: more than 111 square meters
Water: T/h
Electricity: 21KW
VII. Risk prediction
This project belongs to modern food engineering. Features: long research and development period, high technical content and long self-protection period. In particular, it is more difficult to imitate, forge and counterfeit, so as to maintain strong competitiveness.
conclusion: the investment in fixed assets is small, the risk is small, the rate of return is large, and the market prospect is broad. Less competitors, faster results, and easy to form a monopoly of technology, monopoly of the market, monopoly of profits, this favorable situation.
VIII. Assumption of product development
1. An enterprise can start and develop as soon as possible and remain invincible without four elements. That is, marketing, capital, technology and team make it a platform and guarantee for enterprise entrepreneurship and development. With the resources, we should emphasize the word "fast" and occupy the market quickly, which can avoid some unnecessary competition and consumption.
2. The products mentioned above are aimed at mid-range consumer groups. Facing the current market situation of domestic cities, it is wise to position its products in hardcover, high quality and medium price.
3. It is advisable to put multiple eggs in multiple baskets. The variety, specifications and tastes of its products are diversified, thus forming a strong market impact and obtaining rich profit returns.