Clothing store may day activity planning scheme 1 1. theme:
Happiness throws the ball, and the next one belongs to you.
Second, the activity time:
165438+ starts at 0 am.
Third, the site preparation:
1, music playing (first of all, warm up the venue, create momentum with music, attract people, gather a certain crowd, and set off the atmosphere at the scene),
2. The sunshade is set and the staff is present.
3. hang up the propaganda slogan.
Four. Main activities
There is a particularly large T-shirt hanging above the store (the pattern depends on the store name and clothing characteristics), and the coat is filled with balloons to make it full. -attract passers-by to stay.
Two oversized pockets are designed under the clothes (let them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw paper balls from bottom to top, giving the winner a corresponding gift. (Requirements: Write your name and contact information on the paper ball, and several lucky people will be randomly selected from it after the activity. In the future, you can use this information to regularly send the latest preferential information of our store)-to attract students to participate and learn about the store information.
Finally, take the special coat as an artistic photo, write down the names of the students who participated in our activities this time, leave their names and contact information, and then post them on the shop wall. The purpose is to give consumers a chance to see their names, and have a sense of pride and belonging.
Rules and requirements:
Send to the left -5 yuan voucher (valid for one month).
Send it to the right-some daily necessities (such as washing powder, toothbrush, toothpaste, soap)
A gift for the lucky one-a pair of jeans or a fashionable T-shirt. (several)
The paper thrower should keep a certain distance from the empty pocket of the coat, and under the command of the staff, head the ball to grab the prize.
Special coating requirements:
1, with bright colors and obvious patterns;
2, the pocket should be big and deep;
You must hang up your coat before the activity (where to hang it is tentative)
Verb (abbreviation of verb) specific promotion plan
Option 1:
For one person, the original price of the first item is 20% off the second item. For two people, the first one is 10% off, and the second one is half price. More than three people (including three people) are all 60% off.
Option 2:
Consumers who buy clothes in our store on that day will give 10 yuan's clothing store vouchers (or membership cards, you can get 20% discount or 20% discount and points, and the higher the points, the lower the discount), so as to firmly grasp customers, firmly grasp customers' hearts and improve long-term repeat customers.
Planning scheme of May Day activities in clothing stores 21. Promotion purpose
Use the golden holiday to carry out large-scale promotional activities, increase product sales, digest inventory and seasonal products, stimulate channel activity, and effectively grasp the customer information of consumers.
Second, the promotion target
Target consumer groups of Xxx
Third, the promotion time.
On May 1-7, 20xx, the promotion interval can be advanced or extended as needed to ensure that the promotion activities reach consumers.
Fourth, promote cities.
National xxx retail store. Large-scale promotional activities are mainly located in third-tier markets and cities with poor sales performance, which can not only avoid large-scale damage to the brand image, but also greatly enhance xxx's local sales performance and popularity.
Popularization method of verb (abbreviation of verb)
Use powerful and effective price tools and multiple preferential combinations to create the momentum of color cotton revolution and popularization, and show the style of strong brand and strong marketing.
VI. Promotion theme
Shopping for seven days is fun, and I am very happy every day.
Subtitle: Four gifts for your surprise.
Seven, promotional products
Xxxx series special products
Eight. Promotion operation
(1) Promotion strategy:
In order to complete the seasonal clearance work years ago, this promotion activity takes giving profits to consumers as the main operation means; In order to show the integrity of xxx brand product line and convey the comprehensive image of first-line brands to consumers, this promotion will be aimed at all products sold at the terminal. According to the inventory progress of products, the discount of inventory products will be enlarged to generate enough sales, and the newly listed products will make appropriate profits, with the aim of contacting consumer terminals and generating certain sales;
(2) Promotion form:
This activity takes into account that during the Labor Day, major shopping malls will launch various themed promotions and low-price discounts for female consumers. In order to avoid being mixed with these activities, we will adopt a scheme of overlapping three promotional contents, with four gifts as the theme subtitle and multiple benefits to attract consumers to buy:
1, once you buy it, you must send it! (First Gift) If you have ever bought top-class melon products, you can use the accumulated shopping bill in 300 yuan to get a pair of colored cotton socks at the business outlets.
2, buy now, send it right away! (Second gift) On May 17, all designated products will enjoy the Happy May Day price! The new product is 8.8% off. See the price tag of May 1 day for details. Buy any top melon products and send a pair of underwear to 200 yuan, and then send them after folding!
3, special offer, special delivery! (The third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home, shirts and so on. The detailed list, supply price and market sales price of special products are provided by the customer service department.
4, even if you don't buy it, you can still send it! (Fourth gift): Attracting female consumers to buy and contact products with extra benefits that women are more interested in. At the same time, take a high-value beauty product as the first prize, strengthen the connection between promotional activities and the psychological needs of female target consumers, attract consumers to contact brands, and create the possibility of offline communication and trial purchase.
Rule setting: Even if you don't buy anything, you can participate in the lucky draw as long as you are willing to fill in the customer information.
Award setting: the first prize is beauty and skin care products worth xxx yuan.
Second prize xxxx colored cotton underwear or equivalent xxxx products.
A pair of third prize xxxx socks or a pair of equivalent xxxx products.
Note: the number of first prizes is set to three, but the specific implementation quantity and implementation price can be arranged according to the actual situation. This activity is aimed at female consumers.
The first prize is purchased locally by the dealer, the number of the second prize and the third prize is set by the dealer according to the local sales forecast, and the lottery box is purchased by the dealer. The customer information card for the lucky draw can be made into a business card with the same size and material as the business card, which is made by the customer himself.
Customer data card design (lottery card) reference:
Note: Those who buy special products will no longer participate in the gift-giving activities, and those who buy special products and participate in the gift-giving activities can also participate in the lucky draw. Buying gifts refers to buying genuine products, how many new products are available, and giving a set of underwear or sweaters. Some gifts can be selected from special products, which are specially used for giving gifts.
Requirements for the terminal:
1. Strong ability to organize customer activities, willing to invest and cooperate.
2. There are a lot of stocks before the May Day activities, and there are certain advertisements before the activities.
3. Strictly follow the promotion price set by the company. If you can't sell at the unified promotion price, the company will severely punish you.
Preparation of promotional materials (each activity point):
1, flag 16-20/10 square;
2.dm flyer 1000/ point
3. Poster 1/ point
Note: the company can make flags, dm sheets and posters in a unified way. The marketing manager should communicate with customers in advance, make statistics, and report each quantity to the company's customer service department before April 15, so that the company can arrange printing in time.
Nine. Preparation of large-scale promotion activities
1. During the activity, the activity site will send sales staff to distribute dm sheets at the gates of major shopping malls;
2. Activity point: When the shops or monopoly points are closed on April 30, the activity theme flags and posters are hung in the shops or monopoly points to attract consumers to stop and watch and set off the theme activity atmosphere;
3. Place a theme background and content description material (X-box or other materials) in an eye-catching position of each monopoly point;
4. The activity area should be at least 50 square meters. You can choose the open-air square in front of the mall or walk, or you can choose the activity square in the mall. Because there are many brands and manufacturers engaged in May Day activities, the venue should be negotiated in advance, and the sooner the better.
In order to enhance the attraction and atmosphere of the event, customers can hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue at the same time. To engage in these activities, we must be well prepared, and the setting of the live stage, the selection of the host, the determination of the actors and the selection of the content of entertainment activities should be meticulous and thoughtful.
Venue requirements: A T-shaped platform can be built in the center of the venue, and large-scale background paintings can be made behind it, and catwalks and performances can be performed. Several models are placed around the T-shaped platform, and there are buoys 10-20 sections around it. All the goods are placed between the float and the runway. All available places on the site should have top-level advertising inkjet to create a good atmosphere on the site.
X. personnel arrangement
This activity is operated by local distributors according to the plan. In order to ensure the smooth progress of this activity, there are two details that need to be assigned to special personnel during the implementation of the activity:
1, dispatch personnel on a single page
During the event, dm sheets will be distributed in the traffic passage of the event venue during business hours every day, which is responsible for transmitting the first-hand information of the event to female consumers. Requirements are: good image and temperament, neat dress, xxx obvious signs.
2. Lottery managers:
In order to ensure the orderly lottery, it is necessary to designate a special person to manage the lottery box, lottery tickets and prizes to avoid unnecessary disputes and affect the brand image.
3. Activity inspector:
During the execution of the incident, xxx sent personnel from all regions to check the incident. If it is found that there are deviations in the operation of dealers around the country, it will be adjusted immediately to ensure the synchronization of activities around the country.
XI。 Description of material production
The materials and media support required for May Day activities are as follows:
① Site support (more than 50 square meters)
② May Day poster
③ Wuyi X booth
④ Banner
⑤ Hang the flag.
⑥ Movable Backplane Inkjet Printing
⑦DM leaflet
Eight newspaper advertisements
Pet-name ruby TV subtitle advertisement
A lottery box for storing personal information left by consumers.
(Note: Please prepare the goods three days in advance, publish the advertisement one week in advance, and prepare the spray-painted props five days in advance. If necessary, dealers can add other ways, such as singing and dancing catwalks. )