recipes are not unfamiliar words to express printing companies, catering enterprises or catering individuals. The application of menu dishes in the catering industry can be said to be very popular, and its exquisite, convenient and practical features will not be repeated here. Here, let's talk about another topic: as a catering enterprise, how to reduce the cost of menu making?

as we know, recipe making can basically be divided into three steps: shooting, designing and typesetting, and printing. Let's first make an analysis of these three steps.

Shooting: Professional photographers shoot the dishes set in the kitchen according to the actual samples to reflect the unique characteristics of the restaurant. Generally speaking, large catering enterprises with certain brand influence will do this, keep original and reflect taste. At present, there are different standards of professional shooting fees on the market, some are shot with digital cameras, and some are shot with SLR cameras; Some use lights, and some directly use natural light; Generally speaking, the charge is based on the difficulty of shooting. My friend has done 41 yuan/Zhang's, and of course, there are also time-based charges. A cookbook, the shooting cost alone is four or five thousand yuan, and it is ten thousand yuan, which is common.

design and typesetting: arrange the pictures in a certain order, add some creative elements and edit them into a book. The charging standard of design depends on the level of design company and the requirements of customers. As far as design is concerned, some companies accept 31 yuan /P, some accept 311 yuan /P, and some charge several thousand yuan for a cover. In this way, the design cost of a set of recipes is as low as three or five hundred yuan and as high as several thousand yuan.

printing: the finished electronic documents are displayed on relevant substrates for easy browsing. There are two ways of printing, one is digital printing and the other is traditional printing. At present, it is rare to use traditional printing to make recipes. Unless it is a large chain catering enterprise, there are many branches, and more than 311 copies or even thousands of copies are printed at a time. The vast majority still use digital printing, and the advantages of digital printing as a recipe are very obvious, with low cost, convenience, high speed and printing at the same time.

So, in order to make a set of recipes, you may have to hire a photographer, run a design company and run a printing company.