Jinniu Town is located in the middle of Binchuan County, which is the political, economic and cultural center of Binchuan County. Pingchuan Town in the east, Zhoucheng Town in the south, Daying Town in the west and Lijiao Town in the north. The town has seven neighborhood committees in Niujing, Daxin, Lixiang, Taihe, Sangyuan, Dalongge and Liujiawan, and there are 11 village committees in Cai Feng, Baita, Jindian, Guangang, Xinping, Guishan, Renhe, Dongsi, Luoguan, Jianggan and Jianfeng, 127 natural villages and 275 village (neighborhood) groups.