The total investment of this cloud hot pot reservation seems to be very high. After all, Ma Yun not only had a hot pot for 66 people in the main venue, but also invited VIA, Han Hong, Zhang Guoli and other stars to join him. There were more than 6,000 medical staff in Hubei, each of whom had a set of take-away hot pot packages.
But after careful calculation, it may actually be a public welfare activity in which many parties participate in the operation. As the main participant, Ma Yun didn't actually spend as much as he thought.
The first is the hot pot takeaway of more than 6 thousand people. The dishes and drinks are configured as follows:
1. Drinks: freshly squeezed Dendrobium juice (1 person/1 cup) and Jinzhai Royal Well Water (1 person/1 bottle).
2. Tea (4 people -2 red and 2 green): 2 cups of Luan melon slices and 2 cups of Qimen black tea (1 embellish, 1 Tianhong).
Fruit category: Santan loquat
Fourth, hot pot ingredients
1. Five kinds of meat dishes: beef and mutton, frozen shrimp, blood curd and fat sausage.
2. Six kinds of vegetable pasta: Anxin bean sprouts, jambalaya (spinach, baby dishes), white radish, fried bean rolls and egg noodles.
5. Other dishes: Huangshan stinky fish.
These dishes are the famous Haidilao in China. According to the estimation of people familiar with the matter, the price of this set of Haidilao New Year's Eve dinner should be around 300 yuan (including take-out fee), so the investment of this piece alone is 6,666 people ×300 yuan =199,800 yuan.
However, this fee may also be discounted, because Haidilao released a large number of photos of takeaway boxes with the words Haidilao during the event, which is equivalent to product placement. Generally speaking, merchants have to bleed when playing with implants. Although Haidilao won't give away all the dishes for free, a discount is necessary.
The cost of the main venue is difficult to determine, because there are many stars in it, and the price of stars can be zero or high, depending on Ma Zong's face. Suppose Zhang Guoli, Han Hong, Via, Zhang Dandan, etc. They are all public welfare appearances, but they just received a red envelope of about 50 ~ 65438+ 10,000 from Ma. Don't think too much. For a star,100000 yuan is just like nothing, splashing water ~
But there is a variety show embedded in it, which is Youku! It's hip-hop, and a main venue has been set up in the distance, with Jackson Wang, Yibo, Wallace Chung and LAY connecting the stars. Since the program is going to implant cloud hot pot propaganda, it is more or less interesting. It is estimated that all artists' appearance fees are paid by Youku, or at least bear most of them.
In terms of venue, Daoxianglou Hotel in Hefei may be free. On the one hand, it is a public welfare hot pot banquet, on the other hand, it is also a long-faced activity in Anhui Province, which has a very good advertising effect, and the secretary also participated in the hot pot banquet remotely, so it may be a cooperative public welfare activity between Ma Yun Foundation and Anhui Province. The rental fee for the main venue of the event should not be too high, or even free or subsidized. Therefore, it only counts the catering expenses of Haidilao at home. On-site meals, including drinks, are much better than 6000 takeout. There are quite a lot of scenes and equipment, and corresponding security facilities will be added, so it is estimated that the overall cost will be around 500 thousand.
In total, the total expenditure of this cloud hot pot is about 2 million to 2.5 million, which is really nothing for Ma Yun.
And the publicity effect of this activity is also first-class. First of all, the image of Anhui Province has been well publicized, and everyone has seen a happy and peaceful city full of positive energy. In addition, Ma Yun's Ma Yun Foundation, Alibaba, Hungry, etc. They have gained a lot of publicity opportunities for soft advertisements, and with the aura of public welfare, the publicity effect is much stronger than that of ordinary hard advertisements. Finally, Haidilao and Youku's "This is Street Dance" program. They also participated in this cloud hot pot and got the opportunity to promote themselves.
All participants in this cloud hot pot are beneficiaries. Even if Ma pays all the expenses, he will definitely make a fortune, not to mention that there are so many * * * paying the bill with the participants.