1. Demonstrate the strength of the enterprise, so that franchisees understand the past of the enterprise.
First of all, let the franchisee understand the development history of the enterprise. Franchisees are strangers to the enterprise, to allow franchisees to rest assured that the distribution of enterprise products, it is necessary to allow franchisees to generate trust in the enterprise. How to let the franchisee trust our business, relying solely on the enterprise that is far from enough, to have persuasive investment tools. Such as the honors received by the enterprise, the media for the enterprise's reports and so on.
Establishment of star model
2. Establishment of model market, so that franchisees can see their future.
Enterprises in the investment process, China to eat network catering franchise experts believe that only rely on an investment advertisement and business personnel lobbying is far from enough, we have to let the franchisee to see the actual thing. This requires enterprises to establish a sample market, for the sample market enterprises to do a good job of strict management, from the construction of the store to the shopper's training must be standardized, to make the sample store become the image of the enterprise store. At the same time in the investment meeting, you can take the franchisee to visit the prototype store, so that the franchisee from the prototype store feel that this is their future.
Demonstrate the development prospects
3. Do a good job of long-term planning, so that the franchisee to see the prospects for development.
At the meeting, the enterprise should do a good job of long-term planning, the prospects of the enterprise to do a depiction, to establish a long-term development of the corporate image. Let the franchisee feel that this is a very potential for development of the enterprise, with such an enterprise cooperation, there is a future.
Executable and operable business model
4. Establish an operable business model, so that franchisees can rest assured that the distribution.
Franchisees to establish an operable and simple distribution model, from the store's decoration, product placement, shopper training, business management, promotions and other promotions to form a model. This model is simple, easy to operate, as long as the franchisee according to this model operation, you can have a good income. Usually, the franchisee is not worried about the investment is too high, but into the goods after how to sell out. Distribution model allows franchisees to feel that the enterprise is not letting the franchisee to sell, but the enterprise is helping them to sell together, so that the franchisee to eliminate worries.