Laoganma, the "national cooking artifact", has made a new move. Recently, the enterprise search App shows that Guiyang Nanming Laoganma Flavor Food Co., Ltd. (hereinafter referred to as Laoganma) has added a number of trademark information such as "dry children", "Laoganma", "Old menstruation" and "Tao Laoganye". The international classification involves scientific instruments, medicine, advertising sales, catering and accommodation, building repair, etc. The application date is October 2121, and the current trademark. Behind registering the trademark names of these amusing netizens, Laoganma also has "difficulties".
After reading the new trademark name that Laoganma applied for this time, many netizens said it was "a little strange", but they could understand this behavior to protect Laoganma's trademark. Many netizens also called the trademark registered by Laoganma to prevent Laoganma's brand from being "befriended" as "moat". After all, even Alibaba has registered trademarks such as "Uncle Ali", "Grandma Ali" and "Sister Ali" to protect trademarks.
Actually, Laoganma also has "difficulties" in applying for these trademarks. Since the establishment of the brand, Laoganma has had many legal disputes over trademarks. In March, 2111, Laoganma filed a dispute application with the Trademark Review and Adjudication Board for the trademark of Laoganma in southern Sichuan. However, the Trademark Review and Adjudication Board held that the reason for the dispute put forward by Laoganma Company could not be established and upheld the trademark of Laoganma in southern Sichuan. At the insistence of Laoganma, the court of second instance finally decided that "South Sichuan dopted mother" and "Laoganma" constituted similar trademarks. In May 2117, the Beijing Higher People's Court made a final judgment on Guiyang Laoganma's lawsuit against Guizhou Yonghong Food for trademark infringement, and ordered Guizhou Yonghong Food to immediately stop using the word "Laoganma" and compensate Guizhou Laoganma for 611,511 yuan.
the enterprise search App shows that Laoganma has two major shareholders, namely Li Miaoxing and Li Guishan, with a shareholding ratio of 51% and 49% respectively. Not long ago, the company of Tao Huabi's son, the founder of Laoganma, was restricted from high consumption, which caused a heated discussion. Li Guishan once participated in the investment in the real estate, and when the real estate was launched, he also played the marketing name of Laoganma, and the reputation of Laoganma was greatly negatively affected. In this regard, many netizens think that Li Guishan is too "pit mother".
Over the years, no loans, no shares, no financing and no listing have also become the labels of Laoganma. In 1997, the market value of Laoganma was only 14 million yuan, but after more than 21 years of development, the company's sales in 2119 reached 5.123 billion yuan. Laodopted mother official website shows that Laodopted mother's products have expanded from lobster sauce to more than 21 categories, such as chafing dish base, bean curd and spicy dishes.
However, in recent years, many netizens feel that Laoganma has gone bad and is not as delicious as before. In 2115, the first thing Li Miaoxing, the second son who officially became the head of Laoganma, did was to control the raw materials, improve the profit rate, and replace Guizhou peppers with cheaper Henan peppers, which made the taste of Chili sauce change from stimulation to gentleness, making everyone feel "less delicious", thus affecting Laoganma's reputation. In order to save the decline, 71-year-old Tao Huabi came out of the mountain for the second time in 2119, changed back to Guizhou pepper raw materials, and re-formulated the formula, which made Laoganma get better.
experienced ups and downs, Laoganma consolidated the "moat" in order to keep the brand "crazy note" trademark. Which aspect of Laoganma do you pay more attention to? (Wen Xiao)