The application of illustration elements in commercial posters! (Urgent) The concept of commercial illustration is that the author gives up the ownership of the work, only retains the right of signature, draws illustrations for enterprises or products, and gets related remuneration. This behavior is fundamentally different from our previous views on painting. Before art paintings are collected by individuals or institutions, they can be published or displayed in various media without restriction, and the author receives a small percentage of fees. However, commercial illustrations can only serve one commodity or one customer. Once paid, the author will give up the ownership of the work and get a larger proportion of the remuneration accordingly, which is the same as the result that artistic paintings are finally collected or auctioned. However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled! Commercial illustration has four components: (1) advertising commercial illustration; (2) cartoon mascot design; (3) illustrations of publications; (4) Electronic game art setting 1. Advertising commercial illustrations must serve commodities-they must have a strong sense of consumption, serve advertisers-they must have flexible values and serve the society-they must have a kind group responsibility; (2) Animation Mascot Design Product Mascot-Understand the product and find the combination of animation and product enterprises. -Tailor-made social mascots for enterprises according to enterprise CI standards-Analyze the characteristics of social activities, cater to them in time and extend them conveniently; 3. Illustrated publications-literature and art-children's books with good artistic accomplishment and literary skills-natural popular science with healthy and happy childlike interest and observation experience-solid artistic skills and extraordinary imagination-social humanities-colorful life experiences and dictation skills; 4. Video game art-image design-personality exchange. Emotional scene design-unique perspective, micro-macro restoration and comprehensive story script-there are certain rules for literary music to embody commercial illustrations in an artistic way, which must have the following three elements: (1) directly convey consumer demand; (2) accord with the public aesthetic taste; (3) Exaggerate and strengthen the characteristics of commodities. To have these three points, it depends on the comprehensive quality of illustrators. Express commodity information directly, because consumers will not take the time to understand the meaning of your painting. Because human consumption habits are quite persistent, in a dazzling shopping environment, if a consumer doesn't see or be attracted by your illustration within one second, I'm afraid he won't buy this product for a year or several years. Suppose consumers see your illustration, but they are rebellious about the color composition or image of the picture, which will also lead to the previous results. So; Conforming to the public aesthetic taste is the second hurdle for commercial illustrators. People who can spend with artistic vision are too rare! Your work is too artistic for others to understand, too vulgar for others to look down upon. Only if you can do this can you be considered a qualified commercial illustrator. With the attention of consumers, your work has entered the third level, compared with products all over the world. If the illustration does not strengthen and exaggerate the characteristics of the goods and is submerged by other goods, then the previous results will also be produced! In the supermarket, we often see the scene of picking it up and putting it down. A commercial illustration can only pass the test after checking out! Q: What is a commercial illustration? What's the difference between illustration and illustration? A: As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes. Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications. Figures: Illustration is based on figures, and it is easy to hit it off with consumers, because figures can best show cuteness and intimacy, and there is a lot of room for imaginative creation. First of all, the proportion of shaping is the key. In life, the head-to-body ratio of adults is 1:7 or 1:7.5, and that of children is about 1:4. The facial expression of the characters is the focus of the whole, so it is very important to describe the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh and feel happy, making the overall image clearer and more impressive. Animal image: Animals have a long history as cartoon images. In real life, many animals have become people's pets, and these animals are more popular as cartoon images. When creating animal images, we must attach great importance to creativity and personification. For example, one difference between animals and humans is that their faces don't smile for a long time. Anime images can give animals the same smile as human beings through personification, and humanize animal images. It is easy to be accepted by people to use animal schools that they know and love in their lives. Commodity image: it is the expansion of animal personification in the field of commodities, and anthropomorphic commodities give people a sense of intimacy. Personalized modeling has a refreshing feeling, thus deepening people's direct impression of goods. As far as the concept of commodity personification is concerned, it can be roughly divided into two categories: the first category is complete personification, that is, exaggerating commodities and personifying them by using their characteristics and modeling structure. The second category is semi-anthropomorphism, that is, adding hands, feet and heads unrelated to commodities as anthropomorphic characteristic elements. The above two anthropomorphic molding technologies make the goods humanized and personalized. Through the form of animation, emphasizing the characteristics of goods, its actions and words are directly related to goods, and the publicity effect is more obvious. Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. Poster poster explains according to its meaning that "move" is to guide attention, and "paste" is to post, that is, "to attract attention". The English name of poster is "poster", which means notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts. The earliest poster in the world is a 20cm×25cm advertisement for missing persons in Egypt 3000 years ago, which is about chasing an escaped slave. This poster is now in the London Museum. The earliest printed poster found in the world is an advertising poster that appeared in China AD 1 1 century (Song Dynasty) and is now in the Chinese History Museum. Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future. As a visual communication art, poster can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media. The establishment of international authoritative design institutions, the continuous holding of international poster exhibitions, and the publication of related poster design monographs and poster yearbooks have strongly promoted the development of modern posters to a higher level, making them still in the main position of visual expression. Important international poster exhibitions include: Warsaw International Poster Design Art Biennial; Czech Brno International Graphic Design Art Biennale; Colorado International Advertising Poster Invitation Biennale; Mexico International Advertising Design Art Biennale; Moscow International Advertising Design Biennale, Russia; Lahti International Advertising Design Art Biennale, Finland, etc. What is the prospect of commercial illustration? 1. What is the development prospect of illustration? It smells good.

Speaking of illustration, I believe everyone will be familiar with it. Illustration, writing in a golden age. Illustrators are also favored by many young people. Whether it is advertising, animation, publishing industry, or becoming a freelance illustrator, the salary is very optimistic.

Especially in recent years, with the rapid development of technology companies, the illustration market has expanded rapidly, and the demand for illustrations is growing! Judging from the development trend of illustration in the past hundred years and the environment of the Internet, the market demand for illustration will only increase in the next decade, and the demand will increase!

Diversified expression techniques make illustrations have strong ornamental value. The depth and breadth of the design theme make the content of illustrations rich enough to show more unique artistic charm. Images and scenes created by illustrations have also become common symbols in daily life.

In today's multimedia era with visual communication as the medium, illustration is a good choice among more communication methods. Diversified expression techniques make illustrations have strong ornamental value. The depth and breadth of the design theme make the content of illustrations rich enough to show more unique artistic charm. Images and scenes created by illustrations have also become common symbols in daily life.

Second, the thief has a dull pain in his heart.

Illustration has a bright future, but I want to ask, even if it is promising, does it have anything to do with you? No matter how promising you are, you won't come in vain. You can only be a spectator. Instead of being a witness of life, we should be a creator of history and improve our illustration ability. Even if there is no foundation, you can start from scratch. You have to study, and when the opportunity comes, you can show your talents. I feel awesome, really awesome. The two are two different things, and there is a big gap. The former is called self-righteousness, and the latter is called real kung fu.

If you want to really improve your illustration skills, you can learn from a great man I know. He teaches board drawing illustration, based on board drawing. This is also the mainstream direction of illustration. At eight o'clock every night, you will give a lecture for about two hours. Of course, it is a free live broadcast, which not only explains the knowledge of painting in an easy-to-understand way, but also tells you the thinking of painting, the concept of illustration and the whole logical design chain. Students who want to learn can go to Mr. Yu Rou's Wei Xin (homophonic): the first one is w9, and the last one is Kaka. Just combine the above two groups of letters in order.

Learn from powerful people and you will become a more powerful person.

Play with the strong, and you will become the strong.

Play with the weak, you can only be the weak,

How the people around you are determines the height of your development

Three φharrow knives

Commercial illustration, freelance illustration, poster design, publication design, animation design, web design and so on.

Can illustration become a lifelong career?

Whether a thing can last for a long time depends on whether the feedback from the external environment and the internal environment is good.

The external environment refers to whether painting illustrations can bring you ideal income, social recognition, career growth, self-worth recognition and so on. Internally, you are yourself, your talent, pattern, long-term development, etc. , including health, will affect the outcome of your problem. If we can maintain a good cycle, it can naturally become a lifelong career.

Five _ _ safety, the postal rate of silly pure tip source is reduced, and the silly pure tip planting is small

I think the employment prospects of illustrators are good. The free elements, passionate creativity, dazzling and fashionable colors and expression techniques contained in illustrations can infect people's emotions.

So that people can get visual pleasure and understanding of life while obtaining commodity information.

1, freelance illustrator.

At present, freelance illustrators occupy a large proportion in the illustration market.

Freelance illustrators mainly publish their works continuously on major illustration platforms.

The salary is about 4 thousand to 8 thousand.

2. Illustrator team.

Join the illustrator team, you can have a stable salary and communicate with designers in time.

Then the ability can be greatly improved! Illustrators are designers who use painting language as their design means. The best way for illustrators to achieve creative freedom is actually to realize the interoperability between products and designs.

To create a brand through an illustrator's personal work, the salary is about 6 thousand to 20 thousand.

3. Create a studio.

After joining the team, you will find that many things are involuntary, and your design concepts and ideas need to be adjusted according to the brand, so some illustrators have set up their own studios after accumulating certain contacts, resources and funds. However, the operation of the studio will cost you a lot of time and energy. After your personal works and some brands are authorized, make sure that you have a stable monthly income before you develop in this area. At this point, you are paying for yourself!

Six _ bed shooting, fat, real peach blocks, and folding.

Commercial illustration is for enterprises. The necessity of existence is that it is produced and served for some commercial purpose. Commercial illustration has a strong purpose, not simply expressing the designer's personality and mood, but serving a specific thing. Therefore, it has a very clear purpose, but also restricted by these purposes, requiring a clear theme of appeal.

In people's practical activities of seeking and using information, visual designers are required to consciously master and abide by design activities. When describing product features, some external features are easy to describe, while the internal concepts are vividly explained, that is, charts. Commercial illustration requires correctly handling the relationship between graphics and words. Only in this way can people easily understand and believe, and finally can people deepen their impression of this effect.

1. The theme is clear.

Commercial illustrators need to master a single purification method in the future, and designers need to organize things skillfully on the basis of observing the essence of things. All unnecessary factors are filtered out to meet the requirements of brevity and vividness. Let the theme of the design, that is, the specific information to be conveyed, be very clear and closely focus on the theme.

2. Unique creativity.

Creativity is the soul of commercial illustration. To sell goods in the fierce commercial war, we should have good ideas to attract consumers' attention and make them willing to accept the information conveyed by commercial illustrations. Creativity makes the commercial illustration present the designer's unique conception, unique perspective, unique interpretation and unique artistic technique, which makes the illustration attractive, and the prospect of the commercial illustrator arouses the interest of the audience, thus achieving the ultimate goal of transmitting information.

3. the truth.

The creativity of commercial illustrations should be honest. In order to persuade the audience to accept the goods or services provided, it is necessary to talk frankly with them according to their interests in order to gain their trust. The novelty of creativity is the first step to attract the audience, and the truth is the second step to win the trust of the audience.

4.*** Ming.

A creative commercial illustration can arouse the audience's interest. Only the creation based on reality can win the trust of the audience. Just doing this is not perfect, and it needs to be infectious enough to urge people to take action. Whether people take action or not depends on the attractiveness of the works after artistic treatment.

5 the pictures and texts are consistent.

The former is based on emotional induction to stimulate the interest of the audience and sing; The latter is based on rational persuasion. The supplement of words helps to guide the audience's thinking and clarify the designer's intention. Therefore, graphics and words should be organically coordinated and complement each other. It's hard for the audience to understand that we can't be apart from each other.

Now people's demands are not only material, but also spiritual. Therefore, in order to improve the competitiveness of commercial illustration, it is necessary to have clear description content and increase its aesthetic feeling. Beauty is more in line with modern people's aesthetic psychology and emotional needs. The simple expression is to summarize and integrate the object and highlight its basic characteristics. However, commercial illustration must have a distinct design theme and make it stand out through a single purification treatment. No matter what kind of media or expression is adopted, certain design criteria should be followed. For more basic knowledge about commercial illustrators, please.

The style of modern commercial illustration when most people's understanding of illustration is still limited to low-end cultural products such as picture books, comics and children's picture books, illustration has penetrated into all aspects of people's lives with lightning speed, from anime blockbusters that people talk about to the cover design of records at hand, and even random product logo in supermarkets. Illustrations and their derivatives are everywhere. People can experience the meaning of "illustration" every day without looking up the dictionary. We still need to clarify the concept of commercial illustration: "Commercial illustration is a commercial transaction in which the author gives up the ownership of the work and only retains the right to sign when drawing illustrations for enterprises or products and getting relevant remuneration." In fact, the power of illustrations in modern life comes from "art" and "business". As a form of advertising communication, commercial illustrations are an important part of modern commercial activities. Most commercial illustrations are commissioned and have a clear creative purpose; At the same time, with the development of printing technology, it has been copied in large quantities; Commercial illustration is inseparable from mass media, and it is destined to have a strong brand of the times and cultural characteristics. The popular culture of commercial illustration The prosperity of commercial illustration can be traced back to World War II, when European countries stopped the development of design industry due to the extreme lack of materials. At this time, American commercial design flourished. From the beginning, it showed a different starting point from European design-not only for the rich, but based on ordinary people and mass consumption. Noble and exquisite is no longer important, but changeable styles, exaggerated decorative techniques and low prices are what people pursue. Correspondingly, the publishing industry is booming. Readers' Digest, Life, Time Weekly and other publications are popular all over the world, with a circulation of more than one million copies. These magazines are printed more and more beautifully, and a large number of advertisements are instilled in consumers, which stimulates their desire for consumption and objectively stimulates the demand for commercial illustrations. In addition, the natural readability of graphic language makes the application of commercial illustration more and more extensive. The application of commercial illustration has also expanded from book inserts to various fashion magazines, outdoor advertisements, packaging design, film and television advertisements and so on. Popular culture is the main field of commercial illustration today. In the fifties and sixties, teenagers became the main consumers of popular culture, and in the seventies, they became the main force to promote social change in the West. This generation of young people grew up in an affluent era and received a good education. Their enthusiasm for new things and indifference to traditional values are completely different from their parents. They are more keen on rock music, pop art and hippie culture. During this period, commercial illustration has also been influenced by various popular cultures, forming a distinct style trend. At that time, many unconventional and distinctive things were quickly imitated, forming new consumption patterns, forms and fashions. Images such as "bull's-eye" and "national flag" created by American pop artist John often appear repeatedly in different commercial illustrations and become visual symbols representing pop style. In the hippie cultural movement, Wilson's font poster works with "Art Nouveau" style are difficult to identify because of excessive font deformation. However, because it reflects the anti-culture of hippie culture, it gives people a grotesque and wild feeling in form, which meets the emotional requirements of hippie youth, so it is also regarded as a symbol with strong symbolism. It is by absorbing and using different symbols of popular culture that commercial illustration has become a means for young people to express their personal views and a powerful weapon to distinguish different ideologies. Another force of popular culture comes from Japanese cartoon illustrations, which gradually matured after the 1980s and became popular among Asian teenagers. The rise of video games, animation and toy industries driven by animation illustrations has formed a cultural trend that affects our lives. The artistic form of commercial illustration The forms of modern commercial illustration are mainly classified through the media. Generally, it can be divided into three categories: first, print media, second, film and television media, and third, online media. Illustrations in print media are mainly divided into periodicals, newspapers, posters, product packaging and corporate image publicity materials. This kind of commercial illustration has a large circulation, wide circulation and short production cycle, which can involve all aspects of people's lives and is also the most common user. Illustrations in the form of film and television media are mainly distributed in TV and movies. The difference between them and film and television advertisements lies in the relative stability and stillness of the pictures. This form of illustration spreads quickly and contains a lot of information. As a film and television illustration, it is also a powerful media for manufacturers and enterprises to strengthen commodity promotion. Illustration in the form of network communication is a new illustration form developed with the development of computer network. Its main carrier is computer network, which is characterized by unique form, strong interaction and large spatial expression. As a new illustration form, illustration also has its limitations, that is, the audience level is uneven, but with the development of the times, this limitation will gradually disappear. Through the analysis of these three forms, we can see that commercial illustration, as a part of visual communication, must have its space, which is endowed by society, commerce and culture. From the very beginning, it is no longer a simple art form to spread specific information locally, but has developed into a visual communication element to spread information, spread influence and serve the society in time, space and audience. The expression techniques of commercial illustrations should pay attention to the popularity and practicality of illustrations, so most commercial illustrations use expression techniques to express objective things, which are mainly divided into three forms: realism, abstraction and mixing. The economic industry of commercial illustration For economic problems, we must first understand how illustration products are circulated. In fact, like any modern product, it needs to go through three steps in the process of entering the market: production-sales-consumption. 1. As a designer in the digital age, an illustrator must master several basic drawing tools and use them skillfully, such as Photoshop, Illustrator and flash. Because most illustrations are delivered in the form of electronic documents. At the same time, the work style of illustrators is more free and diversified. Designers can choose to work in a design company, set up their own studio, or work part-time. Due to the highly developed software, hardware and communication means, more and more illustrators tend to intervene in the market in a personal way. Some star illustrators are mostly freelancers. Good reputation and excellent talents make it easier for them to get business. In the Internet age, making a personal online portfolio website is a good way to obtain customer resources. Its advantage is that customers can see your website at any time, understand your work style and provide many potential customers for designers. 2. Sellers (sales channels) are in the traditional art sales channels. Art dealers have always played an important role, looking for painters' works with critical eyes and looking for buyers to profit from them. Although illustrators have direct business contact with customers, it still takes a lot of time to find customers. Therefore, many people choose professional agencies to represent their works and contact related businesses and exhibitions. These companies actually play the role of art dealers. 3. People who consume illustrations will have the difference between enthusiastic consumers and accidental consumers among the people who consume illustrations. Different people like the same illustration product to different degrees. For example, an old cartoon during the Cultural Revolution. Older people will show a strong love for it, while young people have no interest, mainly because young people have no relevant cultural experience in this old cartoon. This cultural experience makes people interested in the symbolic meaning of illustration works, thus producing enthusiastic consumers. Moreover, the more consumers like this kind of products, the more concerned they are, and the more relevant experience and knowledge they have accumulated. Compared with those leisure consumers, they have different views on the works. Commercial illustration is different from general commodities, and it is a cultural industry. Its operation is different from the rules of other industries. Kevin Weiss, an American economist, put forward the vertical and horizontal differences of cultural products in Economics of Creative Industries. He pointed out that "cultural products are also different in characteristics, tone and style, which are independent of the buyer's evaluation of product quality." Economically, they have horizontal differences. When horizontally different products are sold at the same price, people's preferences are different. Creative products are usually a mixture of vertical and horizontal differences. "It is this characteristic of cultural products that constitutes its types and consumers benefit from it. Commercial illustration design often shows the characteristics of cooperation between different cultural industries, and popular comic works are not only distributed as printed publications in large quantities. It is also likely to be adapted into cartoons, even movies and TV series. This phenomenon has evolved into a trend. Other related industries caused or spawned by illustration design can be called "added value", and the operation of added value of this cultural product should also be regarded as part of the long-term profit of illustration. In this regard, Disney's experience is worth learning. The image of Mickey Mouse has moved from comic books to the screen. And become the image representative of magazines, clothing, websites and other cultural products, and become the image representative of today's multi-billion-dollar entertainment empire. However, it is a new problem for the commercial illustration industry that how to sign a contract to accurately define illustration and its added value profit sharing in other industries. Although some people still disdain the combination of art and commerce, it is undeniable that their combination has yielded fruitful results, and this trend is irreversible. Just like the bright and short appearance of commercial illustrations, the attitude of this era is exciting and thought-provoking.