In real life, whether we buy clothes, eat or buy all kinds of things, we will choose brand-name things. Because the brand looks more trustworthy and his reputation is better, he feels that it has been tested by the market for such a long time, but the brand may not be absolutely fine. He just has a great possibility that it will be fine. Brand can only represent its good quality and large market share to a certain extent. There are many things to trust and many customers. Compared with other brands, it is easier for people to buy. But brands also have many problems.

There are many reasons for brand problems. First, in fact, it is easy for brands to have some small problems behind their backs, because they have a large market share and are affected by many people, so sometimes they will be a little crooked. Even if they have some minor problems, it may only affect their performance in the short term, but it will not have a great impact on them. So it is possible that they are lucky to reduce the cost, so they will do something that is not very beneficial to their customers. Second, there are many stores and chain stores under the brand, and there are also many small employees below. Due to management problems, brand headquarters may not guarantee that all its stores and employees will not have any problems. After all, the management concept of the headquarters may be fine, but employees may also be tempted. Secretly change some materials or something. Third, the brand has been established for too long, and there will be no problems. It may be that the competitors are not good, or it may be that the brand itself has some problems that it has not noticed. In short, the brand is also likely to have problems.

Especially in the catering industry, the catering industry is prone to problems. There has always been a problem of food safety. Its threshold is very low, the cost is not too high, and the customer may not have a high degree of solution to his problem, so it is easy to have problems.

But brands must learn to avoid problems if they want to maintain customer trust and market share all the time.