With the vigorous development of tourism, more and more people choose to visit places of interest and museums during holidays. These places not only bring people the enjoyment of knowledge and history, but also become places for people to taste delicious food. As a unique food experience, Wenchuang ice cream has gradually become a must-have product in various scenic spots and museums. However, when the cultural and creative ice cream in various scenic spots tends to be homogeneous, it is easy to cause aesthetic fatigue to tourists.

Analysis:

Reasons-There are many reasons for the phenomenon of "ice cream rolling" in scenic spots. First, tourists are willing to punch in, and the plain ice cream has instantly become a "punching artifact" because of the blessing of scenic spots. Buy a wenchuang ice cream, concave shape, take photos and send friends circle, and you can immediately convey the message "I went to play in XX" without sending a copy and positioning. Second, the investment cost of scenic spots is low. In fact, Wenchuang ice cream is no longer a creative work of a single scenic spot, but a complete industrialized industrial chain: professional companies are responsible for design, mold opening and production, and scenic spots only need authorization, which can save a lot of energy. Thirdly, the scenic spots lack innovation in cultural creativity, blindly pursuing the hottest things at the moment, without paying attention to excavating the cultural connotation of local characteristics, which leads to the serious homogenization of Wenchuang ice cream in various scenic spots, and Wenchuang ice cream has to be rolled up desperately.

Transition:

In view of the above problems, it is suggested that the scenic spot should be improved from the following aspects:

Countermeasures:

① Dig deep into the cultural connotation of the scenic spot. Each scenic spot has its unique historical and cultural background and natural landscape resources. Only by digging these resources deeply can we create unique cultural tourism products. For example, the Palace Museum, as one of the largest ancient buildings in China, can dig deep into historical and cultural connotations, create unique cultural tourism products and attract more tourists to visit.

(2) Strengthen cultural and creative design and application of science and technology. Cultural creative design and technology application are one of the key elements of cultural tourism products. Only by strengthening cultural creative design and application of science and technology can we create unique cultural tourism products. For example, Old Town of Lijiang can create unique cultural tourism products such as light shows and live performances by strengthening cultural creative design and application of science and technology, so as to attract more tourists to visit.

③ Pay attention to the differentiated competition of cultural tourism products. The follow-up phenomenon of popular products such as Wenchuang ice cream reflects the homogenization competition between scenic spots. Only by paying attention to the differentiated competition of cultural tourism products can we form differentiated competitive advantages. For example, Huangshan can create a differentiated competitive advantage with other scenic spots and attract more tourists by developing special products such as mountaineering ropeways and peak hotels.

④ Strengthen the marketing and promotion of cultural tourism products. The marketing promotion of cultural tourism products is one of the keys to attract more tourists. Only by strengthening the marketing promotion of cultural tourism products can we improve the visibility and reputation of scenic spots.