Seven store activity planning schemes

Do you know how to plan the store activity planning scheme? Before writing the activity plan, you must know the requirements of the activity. The formulation of the activity plan can make the activity have a more detailed text explanation. Next, I will bring you the store activity planning scheme, and I hope you can like it.

1

1. Purpose of the activity

1. Grasp the business opportunities planned by the 521 promotion online shop to make customers feel fresh and stimulate their consumption desire.

2. Increase the number of online shop views and attract new customers.

3. Build the credibility of online stores and enhance customer loyalty.

second, the activity time

__ year x month x day-_ _ year x month x day.

third, the theme of the activity

I love you, and I am full of heart.

IV. Target audience

Female clients aged _ _ to _ _.

V. Activities

"I love you, my heart is beating" special event

Buyer's reality show, sharing beauty and winning gifts!

1 Share and get a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2 Lucky Advent Award. (x names per month)

3 Loyal customer award. (X names at the end of the year)

VI. Publicity of the event

1. Focus time of publicity: X days before the event; X days after 521;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, qq, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Pre-promotion work

1. Supply problem: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems are brought, and we should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. determination of customer groups: find the right consumer groups and make targeted promotion plans. Store activity planning scheme 2

1. Background of Mother's Day activities

In order to further enhance the popularity, enhance consumers' brand awareness of western restaurants, and promote sales with brands, we are planning a Mother's Day Thanksgiving theme activity with the help of the 21__ year Mother's Day holiday to remind consumers of their concern about Mother's Day, so that the theme of the activity can penetrate deep into consumers' emotions and trigger their "repay the kindness of parenting". And take this activity to improve the brand awareness of western restaurants.

second, the theme of the activity

__ western restaurant, "Thanksgiving" first-Mother's Day series activities

third, the activity goal

1, cater to the psychology of target consumers, meet emotional needs, and improve the named purchase rate of target consumers.

2. Raise the brand awareness of western restaurants in the region through Mother's Day activities.

IV. Activity time

21__ _ _ _ X _ day

V. Target customers

The target audience is 25 to 55 years old, private bosses, corporate executives and successful people in middle and high-level positions in government agencies. Due to busy affairs and little time with parents, most of them have the knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

VI. Activities

1. "Triple" Gift for Mother

Gift 1: The lady who consumed Chinese food that day presented a beauty dessert "iced peach dew";

Gift 2: All the ladies who consume Chinese food on that day will receive a bunch of carnations and a coupon with a discount of 8.8% (operating instructions: the discount coupon will be given when the guest checks out, which cannot be used at that time)

Gift 3: The lady who stays in the hotel on that day will enjoy a discount of 8.8% for Chinese food consumption (operating instructions: when the guest checks in, the front desk will give a coupon with a discount of 8.8%).

2. Thanksgiving package of "Mama Cuisine" health food festival: A: 2981/ table B: 3581/ table zero restaurant "Mama Cuisine" special promotion: the dishes are mainly health care, and the names of the dishes need to cater to the theme of Mother's Day, such as "Mother and child are deeply attached" and "kindness is as heavy as a mountain".

VII. Activity process

1. Activity warm-up period

(1) Advertising.

(2) Material preparation for activities.

(3) Activity operation training.

2. Activity execution period

(1) Operating specifications of guest room front desk;

(2) operating specifications of the catering department;

(3) Distribution and supervision of gifts

VIII. Publicity and promotion

(omitted)

IX. Gifts

Carnation: 111 bundles of x21 yuan = 2,111 yuan

X. Atmosphere decoration (simple decoration)

Dining rooms, bars, and western restaurants have carnation flowers on their desktops (.

second, the theme of the event

predestined x521 carnival purchase.

III. Contents of the activity

1. Shopping gives romantic feelings

During the activity, if the total amount of shopping reaches X yuan on the day of X, one rose flower (price (gold jewelry reaches X yuan), one chocolate with deep affection (value of X yuan) or rose value of X yuan) will be given

If the total amount of shopping reaches X yuan on the day, one cash coupon for Laoshu Coffee will be given. (Gifts are not allowed to be enjoyed repeatedly, and only one invoice is allowed)

2. Confession of true feelings, romantic hand in hand

During the activity, X internal broadcast opened an on-demand hotline, and couples can express their feelings to him or her through confession of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it regularly for you. The X studio is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, what a romantic and emotional thing it is to play your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.

3. Atmosphere creation

During the activity, all the music in the store will play some love songs and X's Valentine's Day promotion activities, and from time to time, X's wishes for lovers in the world will be sent out to remind people who walk into X that it is time to choose a souvenir for their loved ones, thus promoting sales during the activity.

IV. Event promotion

1. Television, radio, newspapers and publicity

2. SMS promotion

3. Event stop board

5. Expense budget

1. Gift expense: estimated X million yuan (flowers/chocolates estimated X copies/day, Package is expected to be x copies/day)

2. SMS fee: X yuan

3. Other expenses: X yuan store activity planning plan 4

1. Activity time:

May 12 -13

2. Venue:

Yongli Food City, Yongli Seafood City and Yongli Seafood Plaza. Give a bunch of carnations (6 pieces/bunch) free of charge when you book an E-meal for more than 388 yuan, give four sets of playing cards for Yong Li E-meal for more than 688 yuan, and give a vip member gold card for Yong Li E-meal for more than 888 yuan. All stores should register and keep financial records.

2. On Mother's Day, you can get 1 free carnations when you order a Yong Li signboard to burn sea cucumbers. All stores should make registration and keep financial records.

3. During May 12 -13, several Mother's Day love packages were launched by the kitchen department of each store. The price of each store can be determined according to its own specific situation, and the dishes are mainly healthy and nutritious.

4. Each store can order carnations according to the actual situation, and a number of takeaways of carnations are prominently placed in the lobby, and the price is doubled from the ordering price (to be determined); On-the-job mother's day planning activity plan

5. During the activity, the planning department will uniformly carve banners and hang them in all stores, with the contents as follows: Thanksgiving for Mother's Day, courage and love for peers;

6. The Planning Department uses SMS platform to send Mother's Day blessing messages to customers: Thanksgiving Mother's Day, Yong Li loves her peers, and a variety of love packages are warmly launched. Yong Li Restaurant wishes all mothers in the world a happy holiday and eternal youth!

Special note:

1. The planning department of the company is responsible for the production of holiday banners in each store and the sending of blessing short messages during the holiday. The holiday banners will be sent to each store before May 11, and the short messages will be sent on May 2.

2. the kitchen administration department arranges the production of dishes during the activities of each store.

3. In-store training on the activities of employees and communication blessing to customers should be strengthened.

4. At the same time, the existing activities in the store, such as "Give 21 for over 111" and "Scorecard", are carried out. Shop activity planning scheme 5

-traditional festivals-

1. Preface

The main traditional festivals in China have a long history and are enduring from generation to generation. Like Shenzhen, an immigrant city, most people come from all corners of the country. On holidays, people are more established and celebrate with the whole world. Every major festival, customers' consumption is much higher than usual. Therefore, whether we can seize the opportunity and highlight the atmosphere layout of holiday stores is of great significance to attract customers to the store and enhance holiday sales.

2. Brief introduction of major traditional festivals and their atmosphere promotion schemes

1. Spring Festival-the first day of the first lunar month

The beginning of the lunar calendar, people celebrate the Spring Festival from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. The event of more than one month before and after the Spring Festival is the peak period of sales throughout the year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store should also be implemented in all directions.

The event segment of its atmosphere promotion is:

February 26th (one day after Christmas)-the 15th day of the first month (Lantern Festival)

The contents are as follows:

1) Theme display

Commodities: New Year's goods (large-scale New Year's goods are displayed in one street), fruits, gift baskets, cleaning supplies, etc.

Accessories: lanterns.

2) Media promotion and manual promotion

Newspapers, radio stations, shopping magazines, etc. are selected by the media for publicity, and the marketing department will make unified planning. The publicity contents are mainly large-scale promotional activities for the Spring Festival, special sales of new year's goods, etc.

Hand-made goods are mainly new year's goods and cleaning products, which are related to theme display.

3) Flags, banners

Spring Festival flags and New Year banners, together with the theme display of the store, make the whole store full of festive atmosphere.

4) wall newspaper, poster and broadcast

The store wall newspaper can choose the culture and customs of the Spring Festival, the promotional products of the store and the large-scale promotional contents of the store. Posters and broadcasts mainly focus on commodities, and the contents of promotional activities can also be briefly explained.

2. Lantern Festival-On the fifteenth day of the first lunar month

The Lantern Festival customs mainly include solve riddles on the lanterns and eating glutinous rice balls, especially in the south. Every household generally has the habit of eating glutinous rice balls on the Lantern Festival.

The pre-Lantern Festival is a promotion event for the Spring Festival, so there is no need to do large-scale promotion and special theme display for the Lantern Festival. Commodities can be promoted with special price of glutinous rice balls, hand-strokes, posters, radio and so on. The event in solve riddles on the lanterns can be defined as: the 13th (or 14th) of the first month-the 15th (Lantern Festival) of the first month.

In addition, Lantern Festival, also known as China Valentine's Day, can properly promote chocolate, candy and flowers.

promotion time of atmosphere: 13th (or 14th) of the first month-15th (Lantern Festival) of the first month

3. Tomb-Sweeping Day-April 5th of Gregorian calendar

April 5th of Gregorian calendar, Tomb-Sweeping Day. The traditional custom is to worship ancestors, and some people in Shenzhen will go back to their hometowns to worship their ancestors. However, because the festival is not a big festival and there is no public holiday, there is no need to do much promotion and publicity. Suckling pigs for ancestor worship and candy, biscuits and small gifts for returning home can be launched in time.

Atmosphere promotion time: March 26th (11 days in advance)-April 5th (Tomb-Sweeping Day)

The atmosphere promotion of the store can be done as follows:

1) Hand-picked

Suckling pigs, sweets, biscuits and small gifts can be selected as promotional products.

2) Wall newspapers, posters and broadcasts

Wall newspapers can publicize Qingming knowledge, offer special prices for suckling pigs, etc., and posters and service desk broadcasts at the store door can also focus on suckling pigs.

4. Dragon Boat Festival-the fifth day of the fifth lunar month

On the traditional festival day, the Dragon Boat Festival is the earliest festival, and it has always been a big festival in China, especially in the south, and it is paid more attention to by people, even regarded as a big day of reunion and celebration. Dragon Boat Festival customs mainly include eating zongzi and dragon boat racing.

the time period of its atmosphere promotion is:

April 15th of the lunar calendar (21 days in advance)-the fifth day of the fifth lunar month (Dragon Boat Festival)

The contents are as follows:

1) Theme display

Zongzi and its ingredients are selected for commodities, and large-scale dragon boat display or a street of Zongzi can be made in branches with conditions, and simple Zongzi stacking display can be made in branches with conditions. The ingredients used to wrap zongzi can be picked out and displayed next to the pile head of zongzi to achieve the effect of associated display.

2) Hand-held strokes and flag-raising publicity

In addition to the special price, zongzi can also be advertised by hand-held strokes and flag-raising, and the supplier's publicity fee will be charged accordingly.

3) wall newspaper, poster and radio publicity

The wall newspaper mainly focuses on the knowledge of the Dragon Boat Festival and the method of making zongzi, while the poster broadcast mainly focuses on the special price of zongzi, with a brief publicity on the Dragon Boat Festival.

5. Chinese Valentine's Day —— The seventh day of the seventh lunar month

Altair and Vega are closest to each other on the seventh day of the seventh lunar month. People compare it to the meeting of the cowherd and the weaver girl. In rural areas, women in Chinese Valentine's Day like to wear needles to soak their hair, while young people like to look at the stars and clouds, and more people choose to get engaged and hold weddings in Chinese Valentine's Day. However, Chinese Valentine's Day is a festival that is not paid much attention to in Shenzhen, so the company can only make posters or remind customers by hand in the early stage of Chinese Valentine's Day, and it can also be used as a small publicity theme in early July.

You can choose candy, biscuits, chocolate, flowers, etc.

promotion time of atmosphere: the first day of the seventh lunar month (7 days in advance)-the seventh day of the seventh lunar month (Chinese Valentine's Day)

6. Mid-Autumn Festival-the 15th day of the eighth lunar month

Among traditional festivals, apart from the Spring Festival, the second largest festival is the Mid-Autumn Festival. Mid-Autumn Festival is regarded as the most beautiful festival, and the festival customs are all around the full moon, such as Yue Bai, enjoying the moon, visiting the lake, visiting the tower, solve riddles on the lanterns, hanging lanterns and eating moon cakes. In Shenzhen, every household in Mid-Autumn Festival has many reunions, dinners, gifts and visits. Mid-Autumn Festival is a high retail sales every year.