Marketing strategy is that enterprises take customer demand as the starting point, obtain information of customer demand and purchasing power according to experience and expectations of business circles, and organize various business activities in a planned way.
Product strategy, price strategy, channel strategy and promotion strategy, the process of providing customers with satisfactory goods and services and realizing enterprise goals. The formulation of marketing strategic plan is an interactive process; This is a process of creation and repetition.
Marketing strategy is a process in which an enterprise takes the customer's demand as the starting point, obtains the customer's demand and purchasing power information and the expectations of the business community according to experience, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy, thus realizing the enterprise's goals.