1. According to the mode of operation and the degree of industrialization, it can be divided into traditional chain fast food restaurants and modern chain fast food restaurants.

2. According to the flavor of the dishes, it can be divided into Chinese fast food chains, Western fast food chains, Chinese and Western fast food chains and other fast food chains.

3. According to the variety form, it can be divided into single variety chain fast food restaurants and combined variety chain fast food restaurants. Chain fast food restaurants can be divided into franchise chain fast food restaurants (a chain system formed by franchising) and direct chain fast food restaurants (directly invested and managed by the company headquarters). The former is an advanced form of chain operation.

The difference between franchise chain and direct chain

1. Property right relationship

Franchise chain (franchise chain) is a contractual relationship between independent entities, and the capital of each franchise store is independent of each other, and there is no asset bond with the headquarters; The direct chain stores are all owned by the same capital, and each chain store is owned by the headquarters and directly operated and centrally managed. This is the most essential difference between franchise chain and direct chain. Franchise headquarters needs less funds because it uses other people's funds to rapidly expand the market share of products. In contrast, the development of direct chain stores is more easily restricted by funds and personnel.

2. Legal relationship

The relationship between the franchisor (headquarters) and the franchisee (franchise store) in franchise chain (franchise chain) is a contractual relationship. The two parties establish the relationship by concluding a franchise contract, and define their respective rights and obligations through the contract. The relationship between headquarters and branches in direct chain stores is adjusted by internal management system.

3. Management mode

The core of franchise chain (franchise chain) is the transfer of franchise rights, the franchisor (headquarters) is the transferor and the franchisee (franchise store) is the receiver. The franchise system is formed by signing a franchise contract between the franchisor and the franchisee. The personnel and financial relations of each franchise store are independent of each other, and the franchisor has no right to interfere. In the direct chain operation, the headquarters owns all the branches and has the right to decide all the specific affairs in the branch operation. As an employee of the headquarters, the branch manager acts according to the will of the headquarters.

4. Business field

The scope of direct chain is generally limited to commerce and service industry, while the scope of franchise chain (franchise chain) is much broader. Besides commerce, retail, service industry, catering industry, manufacturing industry and high-tech information industry, it is also widely used in manufacturing industry. 1. The development of Chinese fast food has changed from perceptual knowledge to rational accumulation.

(1) The development thinking tends to be more objective, paying more attention to proceeding from objective reality and reducing blindness and impulsiveness in development;

(2) Capital investment tends to be more rational, enterprises stress practical results, investment pays attention to return, development pays attention to foundation, and expansion pays attention to survival;

(3) The market connection is closer, and the enterprise positioning is closer to the market to meet the diversified needs of the market;

(4) The distribution of stores tends to be more regional, and most enterprises first base themselves on local and regional expansion, and adopt the strategy of step-by-step and gradual advancement to achieve practical results;

(5) Internal accumulation tends to be deeper, strengthening its own infrastructure construction and management support system, continuously accumulating internal accumulation, and pursuing and maintaining the sustainable development of enterprises;

(6) The development of enterprises tends to be more stable, and the phenomenon of ups and downs and excessive speculation is obviously weakened, and it is important to be steady, steady and continuous.

2. The social and industrial status of fast food has been established and its role has become more prominent.

with the development of social economy and the continuous improvement of people's living standards, people's concept of catering consumption has gradually changed, eating out has become more regular and rational, selectivity has been enhanced, consumption quality requirements have been continuously improved, and brand quality, taste characteristics, hygiene and safety, nutrition and health, simplicity and convenience have been pursued. The social demand of fast food is expanding, and the characteristics of popularity and basic demand of market consumption are more fully manifested. The concepts of standardized operation, factory distribution, large-scale chain and scientific management of modern fast food have been widely accepted and recognized through the deepening process from discussion to practice, and have expanded from fast food industry to catering industry, becoming an important development goal and direction of catering modernization in China. As a new force in China's catering industry and a vanguard of modern catering, fast food has become an important representative force in the development of modern catering, which has played an increasingly prominent role in promoting and driving the whole industry and made positive contributions to the development of society and the industry.

3. The scale of industries and enterprises continued to expand, and the quality and level of development improved significantly.

According to the National Bureau of Statistics, in 2114, the catering industry in China achieved a turnover of 748.6 billion yuan, an increase of 21.6% over the previous year. There are more than 4 million catering outlets in China, with more than 21 million employees. The development speed of the industry continues to increase by a large margin, and its contribution rate to the national economy continues to increase. According to preliminary estimates, there are more than 1 million fast food chain outlets in China, and the annual turnover can reach 151 billion yuan, which will account for about 22% and 21% of the catering industry respectively. The scale of the fast food industry continues to expand. From the statistical survey of the top 111 enterprises in the catering industry, fast food enterprises account for one-third of the top 111 enterprises in the catering industry: in 2111, 12 fast food enterprises were shortlisted, accounting for 31.1% of the turnover; In 2113, there were 18 fast food enterprises in the top 111 catering enterprises, accounting for 33.29% of the turnover; In 2114, there were 21 fast food companies in the top 111 catering enterprises, accounting for about 33% of the turnover.

4. Western-style fast food chain stores are expanding rapidly, and the trend of integration of Chinese and western foods is increasing.

The international fast food brand enterprises represented by KFC and McDonald's are expanding rapidly in China, and their development speed is obviously accelerated. By the end of 2114, there were 1,211 chain stores in China KFC and more than 611 McDonald's, about 811 and 311 more than in 2111 respectively, with an average annual opening of 211 and 81 stores. The annual business scale exceeded RMB 11 billion and RMB 6 billion respectively, and the average annual turnover of a single store was over RMB 8 million, making it a leading enterprise in the fast food and catering industry in China, and its role and influence on the development of the industry continued to expand. From the characteristics of its development, it extends from the first and second class cities in China to the third and fourth class cities, and from the eastern cities to the western cities; The strategic layout, system construction and localization concept of enterprise development have been basically completed, and the idea of "based on China and integrated into life" has been established;

5. The field of fast food is constantly innovating, and the development space continues to expand.

From the development of China's fast food industry, it is believed that the demand for fast food is diversified, the business space of fast food enterprises is expanding, the extension is expanding day by day, and the service field is broader: (1) Fast food chain stores are developing continuously, and the store style is more abundant. I suggest that you promote the chain operation steadily. (2) Group catering has sprung up everywhere, and professional companies have continued to grow and become a new bright spot in the market. (3) Breakfast projects have been started everywhere, and a number of fast food chain enterprises have taken the lead and risen rapidly. (4) The development of food delivery and take-away is strong, the market demand is constantly increasing, and the prospects are broad. (5) The development of fast food processing has been accelerated, and it has been welcomed to actively explore family-oriented demand services. (6) The leisure and light meals of fast food have been strengthened.

6. The association between related industries has deepened, and industrial connections have gradually formed.

with the expansion of industry scale and the enhancement of enterprise strength, the industrialization process of fast food industry has taken a new step, which has laid a foundation for the development of fast food enterprises. Mainly manifested in the following aspects: the construction of raw material procurement, planting and breeding bases and catering and distribution centers of fast food enterprises has increased, and the ability to connect agricultural production, logistics circulation and factory production, processing and distribution has increased; Cooperation with related equipment development and production suppliers is more common, and the development of special technical equipment is further promoted; The combination of enterprises and educational institutions has started, and initial results have been achieved in entrusting and cultivating professionals in colleges and universities;