Factors considered in store location 1. Is this regional business circle suitable for the industry you want to run?
2. If it is a market that needs mass consumption, you can consider the first-class business district with convenient transportation and continuous flow of people to increase the visitor rate and increase business income. However, if it is a niche consumer market that needs to emphasize loyalty, then you can consider operating in a secondary business circle to reduce the cost burden such as rent.
3. Industries with long business hours can choose to operate in busy business districts where people gather, and increase their business income through long business hours.
4. If you want to open a community store, because the consumption pattern in the community is relatively closed, you must consider the market saturation of the commodity in the community and the market share of existing businesses.
5. Is the working capital for starting a business enough to pay the rent burden of the place?
6. Is the number of stores in this location enough to expand equipment or goods in the future?
7. The population and families in this business district are rising, falling or even.
Whether the main residents in this area are old people or young people.
9. Is this community an old community or a new community?
10. Does the location of the industry you want to operate comply with local regulations?
Conditions for store location (1) The location should be forward-looking. Store location is a long-term investment, which is related to the future of enterprise operation and development. For an enterprise, the newly selected store location must have certain commercial development potential and competitive advantage in this respect, so as to ensure profitability in a certain period of time. However, the situation in the area where the outlets are located is changing at any time, the traffic conditions are changing, competitors in the same industry are peeping, and the surrounding environment is constantly changing and developing. If there is a change in the municipal planning, there may be a situation where there is no door in the bustling area. When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes in the external environment, but once the location of the store is determined, it is difficult to change. This requires us to be forward-looking, not only to study the current situation, but also to learn more about the future development and possible variables in this area, so as to correctly predict the future.
(2) There should be a large-scale target customer base around the store site. A good storefront can not be separated from a group of stable consumers, which is an important condition to ensure its operation to reach a certain scale. Many shops are located in areas with high population density and certain purchasing power, and one of the important reasons is to ensure their sustained and vigorous vitality. For any store, its target customer base may change at any time. Municipal planning, changes in consumption habits, etc. Can cause the increase or decrease of customer base. Obviously, when measuring the future target customers, businesses must consider the changes of these external environments and understand the income status, demographic structure, occupational distribution and consumption characteristics of their respective residents or specific target public in the central circle, secondary circle and marginal circle of their business circle. Only in this way can we have a more accurate understanding of the quantity and quality of customers and provide a reliable reference for the location of shops.
(3) The store should be close to the smooth access roads. A good store location is bound to be close to the smooth access road, because the smooth access road will not only affect the safety of goods, but also affect the arrival time and transportation cost of goods. Only by opening a shop in a place with convenient transportation can we provide convenience to consumers and attract more customers. Generally speaking, the streets related to shops should be as convenient as possible, with wide roads, and it is best to have stations and large parking lots near shops. Shops located near the intersection of several stations often attract a large number of customers to shop. There is a large parking lot in front of the store, which can accept long-distance customers and expand their business circle, which is especially important for large comprehensive supermarkets or warehouse shopping malls. Therefore, businesses must investigate the traffic conditions between regions and within cities, and analyze the traffic network of shops and business districts. Special attention should be paid to urban planning such as street development, road widening, subway, light rail, expressway and elevated highway construction, and the influence of regional development planning on the customer base of shops. Enterprises must timely and accurately capture and grasp the development trend in this respect. How to choose the standard of location, the next step is the specific operation. South Korea's Park Xiuxiu Group has a history of more than 65,438+000 years, and has more than10,000 jewelry terminal stores in the world. There is a professional department responsible for long-term research and site selection, and the site selection success rate is almost 100%, which is one of the core competitiveness of Park Xiuxiu brand.
Elements in the location (1) area of the store with high commercial activity frequency.
Such areas are also commercial centers and downtown areas. Frequent business activities will inevitably lead to higher turnover. What is the so-called store address? Land of gold? . In such areas, logistics is fast, and for the clothing industry, the trend of clothing is also fast. If the goods flow slowly, it may be out of date before the clothes are sold, so the area with frequent business activities is an excellent location for clothing stores.
(2) Areas with high population density
If you open a shop near a residential area, the population is relatively concentrated and the population density is high, then the frequency of people's cloud stores is relatively high and business is easy to do. In such areas, people of all ages and social classes have it. It is easier to choose which style or type of clothes to sell, and more customers will come. Moreover, because the flow of people has always been very large, it is easy to know the daily sales, so the sales will not suddenly rise and fall, which can ensure the stable and rich income of the store.
(3) Streets with heavy traffic
Shops are all in this street, with a large flow of people and relatively more customers patronizing the shops. However, it is necessary to consider which side of the street has a large passenger flow and the influence of some topography or efficiency before choosing the best location. It is not a good choice for some clothing stores with large passenger flow, but because it is a traffic artery and the passenger flow is a commuting place.
(4) Areas with convenient transportation
Only when the traffic is convenient, customers are willing to patronize and go by car. Generally speaking, it is best to have a bus stop nearby, or a shop where customers can walk for 20 minutes.
(5) Places where people gather or get together.
For example, near theaters, cinemas and other places of entertainment, sometimes people who are leisure and entertaining will be attracted to hang out in the store, and many people will buy it. Clothing is popular quickly and has many styles. As long as people can buy clothes with unique styles, people will? If you can't buy it anywhere else, buy it. Moreover, most of the people who come to this entertainment place are young people, and they have a strong psychology of pursuing fashion. So opening a fashion clothing store in these places will attract a large number of young customers who follow suit.