Haidilao released its annual results for the first half of this year, with a pre-revenue of nearly 21 billion yuan. Haidilao's money mainly includes: intimate service, integration of science and technology with the times and horizontal development. One: caring service

When it comes to Haidilao, I believe all of us are familiar with it. In recent years, both funny bloggers and food bloggers have posted many videos of his family, as well as various hot searches for warm-hearted services. Haidilao is intimate throughout all links, from the unlimited supply of manicure shoes washing or snack drinks to the intimate delivery of small rubber bands, gloves, wet towels and snacks when you leave at last. Every link reveals the intention of Haidilao. If we go to eat hot pot alone, we sometimes feel lonely, and Haidilao will send a doll to accompany us. There are also cute little toys when you meet children, which hold the hearts of small customers. There is also the familiar birthday song, which is equally impressive. Two: integration of technology

In Haidilao, we feel not only intimate service, but also various scientific and technological equipment. Including using the tablet to order food a long time ago, as well as the most annoying waiting places when we usually go out to eat, we can also communicate in advance with our mobile phones when we go to Haidilao, and check the waiting situation in time on it. And due to the development of the take-away industry, online take-away service is launched, and you can enjoy Haidilao directly at home. Three: horizontal development

In addition to the profit of offline stores, Haidilao has other profits brought by horizontal development. When the concept of self-heating hot pot arose, Haidilao also launched Haidilao self-heating small hot pot in due course. And, we often find in food videos that many people will add hot pot bottom material to make the taste better and more charming when frying food. Haidilao also launched the sale of bottom materials, which developed horizontally from catering to seasoning. Moreover, Haidilao has not only developed very well in China, but also many chain Haidilao can be seen abroad. Therefore, we can see that the development of Haidilao is getting better and better, and the estimated income in the first half of the year is 21 billion.