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How to operate the WeChat takeaway platform in the early stage?
There is no take-away platform in WeChat, and the take-away in WeChat is currently implemented through small programs. Both Meituan and Hungry have developed WeChat applets.

There are also many catering applets developed by merchants themselves, and there are also take-away functions. You can order food in their applets.

How to promote the catering applet? This should be what the subject wants to ask.

1. There is a catering applet with takeaway function.

The catering applet can be used not only for take-out, but also for ordering food in restaurants, which can improve the user experience, scan the code and order food directly, without the need for waiters to take orders, which can save labor costs.

2. Open a nearby applet

The nearby applet faces 5 kilometers nearby. After opening, customers walk nearby, open a small program nearby, and you can see your restaurant.

3. Open membership cards and coupons.

In the official WeChat account associated with the main body, the card voucher function was opened, and the membership card and coupons were used to attract customers to the store.

4. Open Society Poverty Reduction Fund

Social allowance is the allowance that users get after spending small programs, which helps to pull new products and keep new products. The next time they arrive at the store, they will use the allowance. Customers can take the initiative to share the reduction in the group, share it with friends and pull new stores.

The operation and promotion of catering applets need to be done far more than that, and there are many actions that can bring traffic to stores during the operation. The premise of all this is that there must be a catering applet first.