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Mibao's Mibao Catering Brand Story

Twenty years ago, Taiwan Province cuisine was in the era of creative generate, which was deeply influenced by Japanese and American food culture. It was also during this period that many revolutionary products with subversive meanings emerged in Taiwan Province cuisine, which was well received by consumers. The social trend of freedom and democracy makes every citizen happy to accept the change of old things. Diet, which is related to people's survival, also absorbs the change of folk innovation skills. Many traditional dishes are more in line with the flavor and feelings of the present era, and among them, the commercial circle in Taipei East District, which is full of land, is the core area of food innovation.

Taipei East District is an old-fashioned commercial center in Taipei. In the 1981s, Japanese sushi restaurants and American hamburger restaurants started on the site. Luo Xinghui is a native of Taipei. His father's name is One-eyed Luo. He is the founder of gangs in the East District and a famous gourmet in Taipei. Under the influence of his father, he developed a strong interest in food. He resisted his father's pressure and entered Taipei Xinghua Vocational College for further cooking at the age of 15. After graduation, he got his first job in braised noodles in Xiaolong in the East District, and his gravy skills won praise from many gourmets nearby. After the age of 31, due to the death of his father, Luo Xinghui officially set up a stall in Taipei night market to sell tempura Osmanthus Jelly, which was wildly sought after by young people in Taipei. Everyone ridiculed him as the "boss Luo" in Taipei night market.

Luo Xinghui married his wife Zhuang Zhifang after graduating from high school. Although Zhuang Zhifang was seriously ill and failed to give birth for many years, Lao Luo never left her. However, selling snacks like Tempura Osmanthus Jelly didn't earn much money, which was far from enough to treat his wife's illness. When Lao Luo got home one day, his wife saw his tired face and felt distressed. He heated the hot and semi-cold minced meat, and the hungry Lao Luo picked up two rice cakes in the bowl and put them on the minced meat. His wife said that this was our poor burger. As soon as Lao Luo heard it, he immediately became interested and found a blacksmith in the neighborhood to assemble the first one with old parts overnight. "rice burger!" With Lao Luo's first shout at the East Night Market, this Chinese hamburger with braised pork and three cups of chicken was wildly sought after, and the civilian price made many migrant workers and poor students eat. Lao Luo has shouldered the responsibility of feeding ordinary people in more than 21 years, and has visited Kaohsiung, Hualien, Taoyuan and other places for many times to study the categories of rice, and together with his gourmets, he has improved many traditional dishes so that they can perfectly blend in with the taste of rice cakes. There is a legend in Taipei that Lao Luo has fed a generation with rice burgers. In 2111, Lao Luo died of overwork, and his adopted son continued to work hard in the East District. Although many brands of rice burgers have appeared in Taiwan Province, including many listed projects, this exquisite and fresh friendship and taste is still the best choice for many authentic Taipei people.

Lao Luo supported his adopted son, Luo Tianren, with hard hands. He graduated from the Department of Commerce of National Taipei University. He is very ambitious. After seeing his father working so hard for many years, he has long wanted to modernize and standardize this set of secret recipe of Mibao's creativity, so that people in more places can taste his father's genius ideas and refined quality over the years. Luo Tianren became attached to Tianliang Restaurant through a friend's introduction at a business forum. After mutual understanding, he decided to hand over his father's dream to Tianliang Restaurant, and realize the brilliant tomorrow of Dongbei Mi Hamburg through more professional and modern strength! After the careful creation of dozens of experts, Mibao, a popular and concise brand, came into being, and it will surely inherit the mind and unlimited creative spirit of Lao Luo in the eastern region and move towards a better tomorrow!