The catering industry, as one of the four basic needs of life to meet the residents of the "food, clothing, housing and transportation" industry, with the improvement of the economic level, people are also very concerned about the "food". In recent years, the development of "frozen food" occupies a billion market capacity, has become the catering industry is very popular industry.
With the improvement of the living standard of the residents, the continuous development of refrigeration equipment, more and more frozen food into the lives of ordinary people, and increasingly become one of the mainstream food of urban families. In this context, the frozen food industry ushered in a vigorous development.
At present, consumption is increasingly upgraded, driven by the rapid development of the catering industry, and frozen food in the catering industry occupies a larger capacity. Frozen food industry has become one of China's fast-growing food industry, the future has ushered in 20-30 years of "golden period of development", according to relevant data, in 2012 China's cold food industry, retail channel sales of 7.9 billion yuan, to 2016 China's frozen food industry Retail channel sales reached 10.8 billion yuan in 2016, China's frozen food industry retail channel sales of 11.3 billion yuan in 2017, an increase of 4.4%, frozen hot pot food products industry in recent years to maintain a 10% growth rate.
The rapid development of frozen food in recent years has played a role in the catering market that should not be underestimated. Therefore, after carefully analyzing the needs of exhibitors, the promotion team of Shenyang Catering Exhibition, from December 05 to December 22, 2018, they visited the major catering markets and catering stores in the eastern provinces one after another with tens of thousands of invitations to the exhibition and tens of thousands of promotional calendars, and after half a month of analyzing the catering market, they gained a lot of valuable information. Market research shows that frozen food in the three eastern provinces of the catering market accounted for the capacity is still relatively large.