Heytea's cost is first of all a cup of milk tea, cups, straws, etc., in the cost of about three yuan, the cost price of these things is generally in the 3-4 yuan, but a cup of milk tea sales price is really in the 15 yuan or so, the net profit margin could reach 80%.

In 2012, Hei Tea HEYTEA originated in an alley named Jiangbianli, formerly known as Royal Tea ROYALTEA.

In order to differentiate itself from the endless cottage brands, it was fully upgraded to the registered brand Hei Tea HEYTEA.

April 18, 2019, was awarded the Eighth China Food and Health Seven Star Award.

As of November 2020 Hei Tea has more than 660 stores in over 55 cities in Mainland China, Hong Kong, China and Singapore.

In October 2021, Hurun Research Institute released the "2021 Hurun Brand List - Searching for the Most Valuable Chinese Brands" list, in which Joy Tea was ranked 183rd.