1. What are the new media technologies? 2. What are the majors of new media technologies? 3. What are the new media technologies? 4. What are the new media technologies?

What are the new media technologies?

Mobile media includes mobile media and IPTV, among which mobile phone is the most popular and accepted mobile media at present. It is inevitable that people choose to use mobile phones as a medium to receive information. Although mobile phones are small, they have many functions.

digital audio-visual technology: including digital image technology, digital animation technology, digital audio technology, digital video technology, etc.

mobile communication technology: it is divided into first generation mobile communication technology, second generation mobile communication technology and third generation mobile communication technology.

information security technology: including firewall technology, virus protection technology, security scanning technology, digital cryptography technology, digital authentication technology, etc.

information storage technology: including optical disk storage technology, network storage technology and other network storage technologies.

introduction of new media technology

new media technology is mainly to cultivate high-level, innovative and compound talents who meet the application needs of new media and content industries and have professional technical knowledge such as communication, computer, artificial intelligence, big data and media technology. After study and training, graduates majoring in new media mainly engage in media work related to the media industry in various related media units such as online media, mobile media and press and publication. What does the new media technology major study

The course contents of the new media technology major include introduction to planning, general knowledge, analysis and application of new media data, new media technology and application, digital image collection and production, video synthesis and editing, reading guide of works in the digital age, news interview and writing.

The new media technology means that the new media based on Internet technology has inherent technical advantages and information service function as a media, and it is the best choice to realize the connection between network economy and media industry. Change from one-way communication to interactive communication; From PC single terminal to PC, mobile phone, IP TV and car TV multi-terminal; From exploratory management to large-scale formal management.

from domestic coverage to global coverage. CCTV's new media is becoming a powerful arm of CCTV's career and industrial development. Taking CCTV's new media as the research sample, this paper systematically discusses and studies its new media development and innovation model from three aspects: network resource integration, multi-terminal communication alliance and business strategic space expansion.

Employment direction of new media technology major

1. Technology category: including copywriter (yes, copywriting is a technology), designer, programmer, etc.

2. Operation category: including WeChat official account operation, Weibo operation and website operation.

3. Media category: including online promotion, store promotion, online advertising, etc.

4. Management category: including new media director, new media manager, network marketing director, etc.

5. Planning category: including Internet product planning, event planning and event planning. What is New Media technology

New media refers to the environment in which everything is media at present. Simply put, new media is an environment.

new media covers new media technologies and all digital media forms. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.

a relative concept is a new media form developed after traditional media such as newspapers, radio and television, including network media, mobile phone media and digital television.

New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.

1. Terminal diversification brought by triple play will further enhance the value of network video.

A major impact of triple play is the diversification of video transmission channels. In the past, TV was the main carrier of video information, and TV stations only needed to catch the attention of TV viewers as much as possible. With the implementation of triple play, the audience can get video information through wired networks, Internet, IPTV and mobile phones, and the transmission terminals gradually spread from TV sets to computers, mobile phones, outdoor screens and building TVs. The network platform will become the main content carrier of these video transmission channels, and network TV will become the mainstream platform for video transmission.

2. Internet TV advertising will become the fastest growing segment of the advertising industry.

With the growth of Internet users and the increase of Internet bandwidth in China, the audience size of online videos (Internet TV stations, video sharing and P2P video software) is growing rapidly.

according to the statistics of CNNIC, the number of online video users in China reached 241 million in 2119, an increase of 38.44 million.

At the same time, the status of TV as a home entertainment center is gradually fading. According to the data in the database, 78.3% of online video users reduced the time of watching traditional TV with new media technology.

3. It is an inevitable choice for CCTV to vigorously develop new online media.

The rapid rise of online video in China has attracted the attention of the state and government. In order to seize the commanding heights of online video and give full play to the country's role in the field of online video.

4. Using new online media will be the most popular promotion channel for enterprises.

Compared with traditional media, the advantage of new media is that it can break the boundaries of time and space to a great extent, and the appearance of a new product will be quickly spread on the Internet, further spreading the traditional word-of-mouth effect, and the user's experience of the product will be infinitely amplified in a viral way. Many enterprises have taken a fancy to this opportunity, and have changed the form of conveying product information and brand information to users, from newspapers, magazines, television and other traditional forms to operating their own media, namely, network, blog, podcast, official website and so on. Youtuo Interactive emphasizes that only by meeting customers' needs and adopting new media technologies will they spread word of mouth for you consciously and voluntarily. The information you want to share can be spread quickly and the timeliness is greatly increased. What is new media technology

Question 1: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, the new media is called "the fifth media" figuratively. The definition of new media by Wired magazine in the United States is "the communication of all people to all people." Professor Xiong Chengyu, School of Journalism and Communication, Tsinghua University: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary-General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is to face a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of some goods or brands." Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of the new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers and communications), dissolving the boundaries between countries, communities and industries, and dissolving the boundaries between information senders and receivers, and so on." Wei Wuhui, vice president and chief operating officer of BlogBus, defines: "The audience can participate extensively and deeply (mainly through digital mode) in the form of media." Huang Shengmin, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, unlimited demand, unlimited transmission and unlimited production. -understanding at the level of social relations. What is certain is that "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally reflected in technology, but also in form. Some new media are brand new than the Internet. And some are media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time, and it is a media in which communicators and receivers merge into equal communicators, and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.

question 2: what does new media mainly mean?

question 3: what does new media mean? what is new media?

let me talk about this problem first. When you see people brushing their mobile phones in the subway, on the bus, in restaurants, on the road, in your living room and in your bed, you should realize that there are rivers and lakes where there are people. Bah, there are new media where there is social interaction-there are more people gathered here and there are more convenient channels of communication.

When new media makes it

convenient for people to transmit information;

When making extensive social contacts;

When openly expressing emotions and discussing the same thing;

the era of new media is coming.

in this era, everyone is a producer and everyone is a communicator.

a long time ago, people learned about the world through traditional media, and spread it one to zero. At this time, traditional media only had the function of information transmission, but there was no social function.

When there are one-to-one media tools, such as QQ, Email, WeChat and SNS, people can maintain their relationship with some individuals.

With the development of one-to-many communication methods, such as Weibo, friends circle, Facebook, etc., people completed the construction of online identity through social means and found a sense of collective belonging.

this is the charm of new media.

Although Trump is ready to use Twitter to govern the country. Although the new media is a small helper to save money, people and costs. But it doesn't have to be. It may make the performance better. But not everyone is suitable for new media.

I have a friend who is engaged in the medical equipment industry. She often complains to me that she goes to the hospital to visit the directors and representatives every day. When she meets and chats, she bows her head and laughs, but they don't appreciate it. One day, she asked me if I could solve this problem through new media. I said categorically that I can't. Medical device sales is a traditional one-to-one communication mode. You need to keep communicating with customers and constantly show the functions of the devices. Your goal is clear, and your center is the medical representative and the attending physician. The new media is a decentralized form of communication.

I also have a friend who runs a Tmall store. Originally, I just wanted to open a Tmall store, selling clothes and 21W fans, which is also quite good. We had a chat, and he complained that it was tiring to be a shopkeeper. I had to deal with photographers and models every day, and I had to do a good job of after-sales. After that, I didn't know how to maintain relations with these people except the shop. One day the store disappeared, and so did the 21W people. I told him that you might as well build a micro-signal, do it yourself first, I will show you how to divert the flow, you can also sell goods on WeChat, and you usually send some original small and fresh literary articles. It took him three months to import most of Tmall's users into WeChat, and insisted on tweeting. After having a certain base, he began to sell. The current performance is about 211W per month.

Marketing is the truth of new media, but quality is the basic law of new media. You must insist on originality and typesetting. Don't market because of marketing, but know how to socialize. And content is a good way to socialize.

well, we finally come to the real point: how to do a good job in new media content?

my experience: what is good content? Everyone says good content should involve human nature. There are not many projects that have been done out of line, but a rule has been summed up. New media in different industries have their own hidden rules in content and form. For example, the education, publishing, and book industries take high-quality original articles and offline forum course salons as their daily core, while the real estate industry takes serial posters and creative hotspots as the standard, and collections, handicrafts, and luxury goods take cultural communication, preferential activities, and holiday topics as the leading factors. Therefore, your industry must have your operating rules, but new media has broken these boundaries. This is why many bosses began to pursue cross-border marketing.

For examples of good content of new media, you can add me

Question 4: What is the new media major? A new media is a media that can provide personalized content to the public at the same time, and it is a media where communicators and recipients can merge into equal communicators, and countless communicators can communicate with each other at the same time. The new media major of Peking People's University should be the leading major and learn from the central host.

Question 5: What are the characteristics of the technology of new internet media? The timeliness of information dissemination has four stages of development: timing, immediacy, real-time and full-time. Full-time dissemination means that information can be released at any time.

2. Global propagation. There are fewer and fewer geographical and spatial restrictions, and information can be released only by equipment and transmission signals.

3. spread to the whole people. Communication is no longer the business of institutions and media units, and everyone can participate in it, anyone may be a reporter or editor.

4. spread at full speed. The communication speed is faster than the old media, and the communication activities can be carried out at the same time as the incident.

5. All media communication. The spread information is not only words or pictures, but also audio, video and other multi-touch channels.

6. Omni-channel communication. Diversified clients, such as computers, mobile phones, short messages, etc., can publish information.

7. Full interactive communication. All users have the opportunity to participate in a series of activities such as news clue collection, interview and distribution, and can comment afterwards.

8. Decentralized communication. There is no such situation as "front page headlines", and different audiences can choose many topics for discussion. On the other hand, it also shows that new media makes news diversified.

9. Go to the agenda to set up communication. Information dissemination is no longer a relatively fixed word pattern, and different news publishers can use their own language habits to spread.

11. Self-purification propagation. Although the spread area of negative information is four times that of positive information in the spread process of new media, there will be relevant personnel to clarify the gossip, so the misunderstanding caused can basically be effectively contained.

Question 6: What are the functions of new media and new technologies? 1. Renewing educational concepts, strengthening innovative consciousness and having strong integration ability

The curriculum reform emphasizes students' independent participation and cooperative learning. New media and new technology take network technology as a learning tool, which provides students with rich learning resources. Students use network technology to collect, process and communicate to explore and learn, so as to acquire knowledge. This learning mode highlights students as the main body, emphasizes students' independent participation in learning, and truly breaks through the teacher-centered teaching mode.

under the background of the new curriculum, updating the educational concept is a problem that every teacher can't ignore. We should strengthen our sense of innovation. Facing the challenge of the rapid development of science and technology in the world, we must raise the enhancement of national innovation spirit to a height related to the rise and fall of the Chinese nation. Education is cultivating innovative spirit and cultivating