opening report of logistics management
It is important to do a lot of basic work if you want to write a good opening report and research plan. The following is the opening report of logistics management I collected. Welcome to read it for reference.
opening report of logistics management 1
Graduation design topic:
Research and design on the present situation and countermeasures of third-party logistics development
1. Basis and significance of topic selection
With the continuous improvement of China's market economy system, third-party logistics has developed vigorously in China in recent years. However, due to the late start of the third-party logistics in China and the existence of some internal and external factors, there are many problems in the development of the third-party logistics industry, which seriously affect the development of the industry. Especially since China joined WTO, more and more foreign logistics enterprises have entered, which makes the international competition of China's logistics industry more intense. Therefore, whether for economic management departments or enterprises, in order to change the status quo and win development, we must analyze the status quo scientifically and reasonably, and take corresponding measures to carry out reform and innovation to meet new opportunities and challenges. This paper analyzes the problems existing in the development of third-party logistics in China according to relevant theories and practices, and puts forward corresponding countermeasures and suggestions.
2. Methods and main contents of design and implementation
(1) Research methods
This paper mainly adopts the methods of observation, interview, field investigation, etc. At the same time, it refers to relevant books and documents to collect the development status of third-party logistics and give suggestions.
(2) research contents
Introduction: The significance of this paper
1. Overview of third-party logistics
(1) Concept of third-party logistics
2. Development status of third-party logistics in China
(1) Overall scale is small and development potential is huge.
(2) the demand is unbalanced.
(3) the industry concentration is low.
Third, the problems existing in China's third-party logistics industry
(1) the infrastructure is not perfect
(2) the scale of enterprises is small and the service level is low
(3) there is a lack of modern logistics knowledge and professional logistics management personnel
(4) the laws and regulations of the country on logistics are not perfect
Fourth, the development countermeasures of China's third-party logistics
.
(3) Attach importance to the cultivation of talents and implement the talent strategy
(4) Relevant departments should improve laws and regulations
5. Conclusion:
The rise of the third-party logistics industry in China is an inevitable trend of social development, but there are many difficulties in the development of the third-party logistics in China, including the business concepts and business models of both the logistics supply and demand sides, and the obstacles in the logistics development environment and legal system. However, in the face of these problems, it is necessary for the government, enterprises and related intermediary organizations to cooperate organically. Government policies can truly meet the needs of enterprises, the external environment of enterprises can be optimized, and intermediary organizations can play their due role, improve and perfect the internal management of enterprises, and form the joint efforts of relevant organizations. Only in this way can third-party logistics enterprises occupy a place in the future development.
3. Expected results and completion progress
(1) Mid-October? Determine the topic of the thesis
(2) Prepare the opening report from early March to March 15
(3) Complete the opening report of the graduation thesis from March 16 to March 23
(4) Complete the first draft of the graduation thesis from March 24 to April 3
(5) Revise the first draft of the graduation thesis from April 3 to April 25. And finally finalized
(6) graduation thesis review on May 9-May 11. Opening report on logistics management 2
Research on supply chain management of Cikelong supermarket based on shortage phenomenon
1. Background and significance of topic selection
Zhejiang China Resources Cikelong Supermarket Co., Ltd. is a Sino-foreign joint venture under China Resources Group. Since its establishment in 198, it has entered the top 111 chain stores in China for seven consecutive years. At present, there are more than 71 direct-operated and franchised stores and 65 convenience stores in Cixi, Yuyao and other areas, and they are gradually expanding to surrounding counties and cities. It can be said that Cikelong Supermarket is in a monopoly position in these areas. China Resources Cikelong Supermarket has always adhered to the business purpose of "sincerely benefiting the public" and the corporate philosophy of "working with you to change your life", and has made every effort to create a clean shopping environment for ordinary people, providing perfect services and high-quality and low-priced goods. In 2115, since China Resources Group acquired Cikelong Supermarket, China Resources Group will make full efforts to build a modern chain enterprise with strong financial backing. The development of Cikelong is a typical example of the development of local retail industry, which can also explain the development trend of local retail industry. Therefore, it is very representative to take Cikelong as an example to explain the development status and development trend of local retail industry. Therefore, the research focus of this topic is to study the weaknesses and existing defects in the development of local retail industry, and make some discussions to get some inspiration.
Christopher, a British economist, believes that there are only supply chains without enterprises in the market. The real competition is not between enterprises, but between supply chains, and enterprises are only a part of the supply chain. Therefore, the competition in the 21th century is the competition of supply chain, and the construction of supply chain management system has become the key for enterprises to win.
The quality of supply chain management is a true measure of the management level of retail enterprises, and the problem of retail supply chain in China is very serious. At a certain time, there is always a shortage rate of 11%, which is equivalent to a sales loss of 8.3 million yuan for a store with an annual sales of 51 million yuan. Assuming that the shortage rate can be reduced to about 3% through optimized management, the store's annual sales can be increased by 5.9 million RMB.
According to the survey conducted by Roland Berger and China Chain Store & Franchise Association in September, 2113 on 12 hypermarkets of 5 chain retail enterprises in 3 cities in China, the shortage of goods in chain retail enterprises will lead to various reactions of consumers, which will eventually lead to the loss of sales of retail enterprises. 48% of people will buy substitutes of the same variety, 15% of consumers will stop buying them, and 31% of customers will go to another store to buy them. If the chain retail enterprises in the United States are out of stock, 61.5% consumers will buy the same kind of substitutes, 21.6% customers will stop buying, 14.8% customers will go to another store to buy, and the customer transfer rate is 17.9%. This research result means that supermarkets in China will lose more customers than those in the United States, and the average shortage rate of goods in the American market is 7.4%. However, the shortage rate of domestic retailers is about 11%, which is far from the international level. The report shows that the supermarket chains in China lose 83 billion yuan every year due to the shortage of goods.
The significance of the author's research on this topic lies in:
1. Shortage has become the bottleneck of domestic retail supply chain management. How to reduce the shortage rate is an important factor for retail enterprises to win in the competition. Shortage of goods will not only directly affect the sales and gross profit of retail enterprises, but also lead to additional manpower and inventory costs. At the same time, the shortage rate of goods is one of the most basic and important indicators reflecting the level of customer service and supply chain management. By tracing it, we can find many problems in supply chain management. Therefore. Studying the shortage phenomenon is actually studying the supply chain management, from which favorable conclusions can be drawn and implemented, which can enhance the core competitiveness of enterprises.
2. The local retail industry lacks awareness of the dangers of shortage, and is biased in how to solve the shortage problem, but only considers the development of the enterprise from the sales profit and the number of stores. Therefore, the author thinks that we should understand the important position of supply chain management in the operation of the whole retail enterprise from the understanding of shortage, strengthen the understanding of supply chain management, fundamentally solve the shortage problem and optimize supply chain management.
second, research content
(I) research framework
first, literature review
1. Theory of supply chain
second, supply chain management theory of supermarkets
second, domestic retail enterprises are out of stock and supply chain development status
third, general situation of Cikelong supermarket
fourth, Cikelong supermarket. Measures to improve the supply chain management of Cikelong Supermarket
1. Introducing ECR mode to optimize the supply chain management of Cikelong Supermarket
(1) Introducing ECR mode
(2) Areas affected by implementing ECR mode
(3) Using ECR mode to improve the supply chain management of Cikelong Supermarket
2. Incorporating business partners into their own systems by using management and business rules. Win the advantage of collaboration
(1) Establish information exchange and * * * sharing mechanism
(2) Establish a reasonable supplier incentive mechanism
(2) Focus and difficulty of research
Focus on the impact of out-of-stock phenomenon and how to reduce the out-of-stock rate, improve the supply chain management of local retail enterprises in essence, solve the bottleneck of retail enterprises in supply chain management, break through the current limitations, change the traditional concept, and change the traditional concept.
(III) Key Issues to be Solved
Since China's entry into WTO, the development of domestic retail industry has always been a hot topic of concern. Retail enterprises have made great efforts on how to improve their core competitiveness and scale, but have not paid enough attention to the impact of logistics on retail enterprises, and their concepts have not been updated. Why has supply chain management not been solved in local retail operations, and supermarkets have lost a lot of money, manpower and material resources in this area? The research of this topic studies the importance and urgency of supply chain management in supermarket management from the basic problem-shortage of goods.
III. Feasibility demonstration of the research
(1) I decided to write this topic from the beginning with the conditions
. The author has mastered the materials and information about supply chain management from many aspects, consulted reliable materials from many channels, libraries, networks, etc., mastered the first-hand data, possessed certain ability to analyze this problem, and had basic management knowledge, which also had advantages in studying this topic.
(2) Research methods
1. Collect information
Consult books, magazines, periodicals and materials in libraries, reading rooms and bookstores, and make full use of literature and materials; With the help of network resources, browse and collect relevant materials and information.
Make a field trip to Cikelong Supermarket and get the first-hand information for research and analysis.
2. research materials
comprehensively browse the collected materials and adopt different reading methods for different materials; When studying the data, make records of the data at the same time. Qualitative analysis is mainly used in the field research of this paper.
3. Clarify arguments and select materials
On the basis of research data, put forward your own views and opinions, establish basic arguments and sub-arguments according to the topic selection, and select materials.
4. Write
Select materials according to your own opinions, establish the framework of the outline paper, and complete the first draft.
5. Revise and supplement
pay attention to news and other publications, supplement useful and relevant information in a timely manner, and finally write them in writing.
(III) Schedule
The first stage (February 1
3-26, 2114, 2 weeks * * *): collect information, determine the topic of the paper and list the preliminary outline.
the second stage (February 27, 2114-October 6, 2115, 3 weeks): revise the outline, complete the literature review (in Chinese and English) and the opening report.
the third stage (February 1-February 28, winter vacation, 4 weeks): field investigation and analysis.
the fourth stage (March 1-March 8, * * * for 3 weeks): revising the literature summary and opening report.
the fifth stage (March 19-April 11, 3 weeks): complete the first draft of the paper.
the sixth stage (April 11-May 11, 4 weeks * * *): complete the revision of the paper, determine the final draft, write it and prepare the defense.
IV. Expected results
From a large number of documents and materials, the importance of supply chain in the whole supermarket operation is obtained, which fundamentally changes people's existing traditional concepts, solves the problems in supply chain management of local retail industry, strengthens weak links, and comprehensively optimizes supply chain management from solving the shortage phenomenon to create value for enterprises.
references
[1] Gong Guohua, Hu Jiali, Zhang Feng. Looking at the supply chain management of retail industry from the phenomenon of out-of-stock goods [J]. Logistics Technology, 2114,(5).
[2] Xiao Yi. Core competence of retail enterprises and supply chain management [M]. Shopping mall modernization, 2111, (7) Peng Diyun. Supply chain management: the strategic choice for the development of China's retail enterprises after China's entry into WTO [J]. Finance and Economy, 2112,(12).
[4] Xu Zhenyu, He Shudong. How to carry out supply chain management [J]. Peking University Press, 2113,(12).
[5] Wang Qian. 2116.
[6] Zeng Qingqiang. Crux of retail shortage [M]. Logistics era, 2116,(9).
[7] Chen Guang. Carrefour supermarket strategy [J]. Nanfang Daily Press, 2114,(6).
[8] Gong Guohua, Gong Yi. 1998.
[9] all prosper. Supply chain management is indispensable for retail industry [M]. Businessmen in China: business managers, 2113,(11).
[11] The shortage status of retail industry in China [M]. Entrepreneurs in China, 2114.(8).
[11]