Currently for similar hot pot restaurant such as the catering industry, network marketing has become an important way to absorb new customers, relying on the store roadside traffic of the store is no longer competitive. 1, group purchase, the current group purchase is still an important means of attracting new customers, through the launch of the group purchase package, and the group purchase package is released to the different group purchasing platforms, you will be able to attract a lot of new customers. At the same time, customers in the catering industry must focus on the cognition of the group purchase, the real role of the group purchase is not that the first business, the real value of the group purchase is to give themselves an opportunity to serve customers, to give customers an opportunity to experience, as long as the service and food to do the best, then the next repeat customers is the real source of profit; 2, WeChat, WeChat's number of users has exceeded 400 million, and every day to hundreds of thousands of The number of users of WeChat has exceeded 400 million, and every day by hundreds of thousands in the growth, WeChat is also a new and effective means of marketing for food and beverage, you can store near the effective delivery of information, as long as the design of the package to attract customers to come over, then it can be effectively realized through the function of WeChat on the promotion of potential customers. At the same time, WeChat is also an important means of retaining old customers, to be utilized; the consumer tendency, customer reviews can also be guided and controlled by certain means. JUZU marketing planning that the above three are currently very effective means to help a catering store to effectively enhance the number of new customers, while effectively retaining old customers.