There are two main concepts of catering: one is catering, such as managing catering and providing catering. Second, it refers to the industry or institution that provides catering to meet the dietary needs of diners, so as to obtain corresponding service income. Due to the different eating habits and tastes of different people in different regions and cultures, restaurants around the world show diversified characteristics.

the so-called harmonious service is to express and embody the service style with the affection, skills, efficiency, knowledge and good cultivation of the waiter, which is a concentrated expression of the harmonious relationship between customers and customers. The concrete manifestations are: the unity of standard and personality, quickness and safety, enthusiasm and etiquette, kindness and elegance, and responsibility and flexibility. Extended information

Brand is a symbol of organizational image and a yardstick of economic strength, which can turn intangible into tangible and has powerful functions. First of all, consumers identify products through brand elements (name, logo, color, etc.) and their core values. Make it form a certain awareness in the hearts of consumers. Thereby forming brand memory, generating brand association and stabilizing the catering market.

Secondly, brand is the guarantee of the carrier quality of honesty. Buying brand products can reduce the multiple risks of consumers in physical, financial, social and psychological aspects, enhance consumers' satisfaction, and thus form brand loyalty. Finally, a brand is an important intangible asset of an enterprise, which can be bought, sold, transferred or lent as a commodity. And as long as it is well managed, the brand has a strong value-added function.

Therefore, the foundation of brand building is to establish the concept of brand marketing. Only when catering enterprises find and meet the changing needs of consumers can they design products, calculate costs and set prices according to the needs of consumers, thus establishing consumers' trust and loyalty to their products. Moreover, real brand marketing should meet the comprehensive needs of consumers and society, including not only the needs of target consumers, but also the needs of society.

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