Before opening a shop, the first step you need to do is to position the hot pot products. Generally, the main consumer groups of hot pot are located near the commercial complex where people are concentrated, and the consumers are mainly white-collar workers, middle-and high-income groups and college students.
Step 2: Shop location and market survey.
1) First, select an alternate address business circle. If you choose a good storefront, the success rate of hot pot restaurants will exceed 50%. However, it takes a lot of time and energy to locate the site, because the mature business district has been occupied and the new business district is relatively immature, which needs time to "raise". At the same time, we investigate the flow and composition of people in the business circle, so as to analyze how much effective flow this location can convert to our target customers.
2) Analyze customer's consumption behavior: consumption is a comprehensive concept, including consumption level, consumption structure, consumption mode and consumption habits.
3) Analysis of customer's consumption level: The consumption level is directly related to the customer's economic affordability, reflecting the customer's ability to pay and the degree of demand satisfaction corresponding to this ability, and directly showing the customer's choice of the grade and type of hot pot restaurant.
Step 3: certificate processing.
1) Health certificate: Bring bareheaded color photos to the local CDC to apply for employee health certificate, which is required after the hot pot restaurant recruits employees.
2) Name Pre-approval Notice: After determining the name of your own hot pot restaurant, you should go to the industrial and commercial department to get the name pre-approval notice, and you should also ask how much area the hot pot restaurant needs to handle the food and beverage fire-fighting related documents.
3) Catering business license and food hygiene license: original and photocopy of materials such as pre-approval notice with name (house lease contract or real estate license and photocopy of hot pot restaurant business premises, original and photocopy of health certificate of person in charge, photos, etc. ) Apply for the Catering Business License (food hygiene license) from the local health and epidemic prevention department. If you need to handle fire control, you need to apply for fire control acceptance opinions at the local fire station.
4) Industrial and commercial business license: After handling the catering business license and fire inspection qualified opinions, go to the industrial and commercial department to handle the industrial and commercial business license. Required information: photo, original and photocopy of ID card, copy of house lease contract or real estate license and hot pot restaurant business premises, catering business license and fire inspection qualified opinions, etc.
5) Tax registration certificate: Within 30 days after the business license comes down, go to the local local tax and national tax department to handle the tax registration certificate. Required materials: business license, house lease contract or real estate license and its copy, lease contract, ID card and its copy of the hot pot restaurant.
Step 4: Hot pot restaurant decoration.
The environment will affect people's mood, thus subtly affecting the taste of hot pot. In the past, the popular hot pot in 30 yuan often only focused on the taste, ignoring the environment. Earthen stoves, earthen pots, earthen benches and the same shops are boring and even frustrating. The beautifully decorated hot pot restaurant is rich in themes and connotations, and customers can feel the unique cultural edification and emotional appeal. It is characterized by the combination of eating and music, strong sense of participation and relaxed and harmonious atmosphere. In particular, hot pot restaurants with an area of 100-300 square meters usually need to install 1-3 months. When renting a house, you must tell the landlord that it will be rent-free during the three-month renovation period. In addition, the clothing of hot pot restaurant staff must be consistent with the decoration style.
Step 5: Staff recruitment and training.
Catering is a labor-intensive industry, and it is difficult to recruit and the staff are not skilled, so the hot pot restaurant with a square meter of 100-300 should prepare about 25 employees. And in order to save time, we have to recruit and train employees while decorating.
First of all, recruit management personnel, including store manager, front office manager, supervisor, chef, finance, warehouse management, procurement, work experience and experience as far as possible in the place where they have worked. After the management personnel are determined, they will recruit greeters, bar staff, waiters, food delivery staff, chefs, parking attendants, cashiers, cleaning staff and other personnel. After the employees are recruited, they have to solve the problem of food and shelter. Need to rent several houses near the hot pot restaurant, 25 employees, high and low beds. Generally, a three-apartment house can accommodate 10- 15 people; Cook staff meals or buy lunch boxes while eating.
Step 6: Prepare yourself physically and mentally.
If you want to run a hot pot restaurant well, besides the necessary basic procedures, Bian Xiang Xiao tells you that you must be mentally prepared. Don't think hot pot restaurants are easy to operate. There is still a lot of knowledge in it, waiting for you to explore. The second is to take good care of your body, which is the capital of everything, and you can't be too tired!