This may explain why Renzhong Management Company is so concerned about the trademark infringement of Xiaolongkan. Perhaps it is precisely because of the continuous elimination of "cottage shops" that Xiaolongkan can make a comeback against the wind in the slightly tired hot pot market. The price of fake "Xiaolongkan" exceeds 3 million. Renzhong Management Company is the trademark owner ofNo. 18096479 "Xiaolongkan" trademark. According to China Trademark Network, Renzhong Management Company applied for the registration of the trademarkNo. 18096479 on June 20, 1965 +05+10/9, and the trademark was approved for use in 43 types of catering and accommodation services.
20 18 1.4, Renzhong Management Company announced in its official Weibo that it had successfully obtained the trademark of "Xiaolongkan". After obtaining the trademark of "Xiaolongkan", he began to defend his rights. In Chengdu, 63 infringing shops were replaced, and another 23 shops added suffixes to their names to show the difference. Then, Dianping.com and other gourmet group buying applications also removed most offline unauthorized Xiaolongkan restaurants.
Faced with such a severe situation, Renzhong Management Company launched a fierce lawsuit of "cleaning up fake shops", and the victory of 3 million yuan attracted people's attention. In the end, the case ended with the defendant Xiaolongkan Brand Company compensating Renzhong Management Company for 3 million yuan. Xiaolongkan brand company not only lost 3 million yuan, but also lost many franchisees and almost half of the hot pot market established in the name of Xiaolongkan.