Not paying attention to marketing

Before the emergence of mobile Internet, perhaps marketing propaganda was not important for catering enterprises. But now catering enterprises can't become bigger without playing marketing propaganda.

A series of new catering brands, which rose after 2112, basically became popular by virtue of the Internet dividend. Baozu Meat Bags, Yidianqianqi, Pijiamenke, etc. all export their brands with the help of the Internet.

Marketing propaganda has become an inevitable factor for catering enterprises. With the help of marketing propaganda, catering enterprises can achieve geometric growth.

the reality is that the old catering thinking always despises marketing and attaches importance to promotion. Unwilling to blend in with consumers, which will inevitably affect brand output.

products are limited to? Food?

in the past, when I was a restaurant, my products were limited to? Food? In fact, the concept of catering products is not limited to? Food? . ? Service? Consumption scene? Consumption characteristics? The importance of intangible products such as? Food? In itself.

compared with the past, most of the current consumers are experiencing consumption, and what about consumption? Food? But? Culture? Waiting for something invisible. The new catering is to grasp the psychology of users and create unique IP and derivative products through various means.

why do some theme restaurants still have endless queues in front of their doors, even though the dishes taste ordinary? Because consumers are not only consuming food, but also consuming culture.

delve into the taste blindly

Maybe 21 years ago, if you opened a restaurant, it would be king if it was cheap and delicious. At that time, there were really not many catering concepts and marketing methods.

traditional diners still stick to that creed? Wine is not afraid of the deep alley? Think: we don't worry about becoming bigger and stronger when we make a good taste. However, it is found that the turnover rate of storefronts that are much worse than their own is several times that of their own. Because now, the concept of catering is by no means limited to? Smell? .

many food and beverage projects are not particularly outstanding in taste, but they can do well in many regional markets. Looks like? Smell? Is it not the fate of catering enterprises, and traditional catering people are still persistent? Smell? Nowadays, it is only one of the catering elements. It is often the blind spot of traditional catering enterprises to pursue management and marketing propaganda only without paying attention to taste.

The iteration speed is slow

Traditional catering pursues authentic and authentic tastes, so the motivation for upgrading the original dishes is low.

However, one of the characteristics of catering in the Internet age is the fast iteration speed, and the innovation in raw materials, production methods and so on, which makes the dishes spiral continuously. So as to keep consumers fresh, so as to have vitality.

soldiers are cunning. Shopping malls, like battlefields, can't be won without change. Follow the trend and improvise, and we can go further.

cooking? Gao Daquan? My thinking is deeply rooted.

I am a traditional cook, and I like comprehensive dishes and solemn decoration. For example, a Sichuan restaurant must include all kinds of Sichuan dishes, and it will take a long time for customers to read the names of the dishes once.

but now it's time to focus on single items, and customers are beginning to like them? Small but fine, small and beautiful? Brand. High and low stools Chongqing facets rely on focusing on specific categories. Do small things? And successful.

on the contrary, traditional catering always includes as many dishes as possible, which is not conducive to creating brand discrimination for consumers.

Don't know who your customers are

It takes one year to find customers and three years to form word of mouth, which is the basic routine of the traditional catering industry. In order to meet the needs of consumers, old catering people look around at patterns and products, and constantly change strategies with the popularity. In fact, they have not determined their target population in essence.

Today's consumer groups are much more complicated than before. In today's catering environment, we should not only define our target customers, but also segment them as much as possible. For example, one-person food, a specific target user service for single men and women, is now very popular.