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The pricing of Xibei dishes is controversial. How high is the profit of the catering industry?

The profit of catering industry can be as high as 51%-71% or more. There are two kinds of catering profits, one is gross profit, and the selling price minus the cost of ingredients equals gross profit; The other is that the net profit is equal to the selling price MINUS the cost of ingredients MINUS the fixed expenses; Fixed expenses include labor, store rent, water and electricity, depreciation and so on. The net profit algorithm is not complicated, but the situation of each individual is different.

1. BBQ profit

BBQ profit can reach 71% or more. Of course, not all varieties of barbecue have such high profits, and there are also less than 71% single items. I am an average value here. For example: a roasted snail string, the operator goes to the market to wholesale, and each one goes from 1.6 to 1.8 yuan, and the normal selling price is from 3 to 3.5 yuan. Another high-profit product is oysters. The wholesale price is between one and two yuan. Even if the market goes up, it won't exceed three yuan at most. I'm talking about big oysters. The quality is not bad, but it's small or almost unnecessary. I have sold this kind of frozen seafood! Live fresh is slightly more expensive, that is, 3-4 yuan. Speaking of so many cost prices, plus garlic and pepper, grilled with charcoal, the selling price is 11-12 yuan, and the profit is also very high. Let's talk about another case: a restaurant is more than 611 square meters with about 31 employees. There is a barbecue shop across the street, which is 51-61 square meters. Usually, the tables are placed outside the shop for guests to eat, and at most a helper is invited. This small barbecue restaurant earned 1.2 million a year! At that time, when I heard this number pop out of the boss's mouth, I was stunned. I was full of tears when I said too much. I open such a big store myself, so many people are busy, and creating value is not as good as others' husband and wife stores, so I feel ashamed!

second, the profit of Chinese restaurant

The profit of Chinese restaurant is 51%-71%. Now, in fact, the profits of many Chinese restaurants are far below this figure. The reasons are fierce competition and rising costs. The normal gross profit of meals in restaurants is above 51%, and the profit of vegetables is slightly higher, but the profit rate of some big dishes and hard dishes is lower because of the high unit price. For example: live lobster all the time, the cost is 211-311 yuan, whether you steam it or bake it with cheese, some people will eat it if you sell it for 411-511 yuan. If you set the price at 611 to 711 yuan, the guests will feel expensive. At this time, although the profit rate of selling lobsters is low, the absolute value is high. You can earn more than 111 to 211 yuan per serving of lobster, which can cover the profits of 21 ordinary dishes. Of course, the loss of seafood is not low, which depends on the business philosophy and management model of the merchants. I have seen seafood shops evaluate sales, and they can make a profit of 211,111 to 311,111 a day. seafood pool sells short almost every day. I have also seen two pounds of lobsters bought back, which directly lost weight and finally closed down the business. Therefore, the profit rate is not absolute, and everyone has different business practices, so there is no exact value to refer to.

third, most of the catering profits

The profits of all categories in this big industry are around 51%. Up to now, I haven't found a store with a profit rate lower than this. It's very simple. If the profit is lower than 51%, it's basically difficult to leave a few money except for opening a store and renting labor. Hard work for half a day, and finally can't leave a few money, it is better to work comfortably! However, nothing is absolute. Nowadays, the industry is developing rapidly, and some industry revolutionaries with advanced ideas are subverting the existing traditional profit model.

The overall profit margin of the catering industry is still very high. As for how much money you can finally put in your pocket, it depends on your personal nature, and it is also related to the right time, the right place and the right people. Hard work may not have a result, but it will be no good if you don't work hard! The overall recession under the epidemic is only temporary. There is a saying that as long as you can breathe, nothing is a problem. Come on!