Why physical stores are using small programs, because small programs can bring a good service experience, and do not need to public number so long conversion cycle, but also from the nearby 5km range of traffic, the key is that it is small enough and light enough to rely on a cell phone can be played, naturally, as soon as it came out by the owners of the physical store favor.

The small program connects people and services by building a "field". Integrate the nearby small program, sweep, micro letter payment, social sharing and other capabilities, to create a set of member identification, self-service order, data precipitation, accurate marketing, service reminder as one of the small program retail model, to help merchants faster realize the members, stores, marketing and e-commerce through, at the same time to improve business efficiency and customer experience.