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College Students' Entrepreneurship Plan 1
Project:
University diet alliance
Entrepreneur:
Department of Information Science and Technology, Taishan University Zhang X Zhu X Yang Li X Lu X Wave
Reasons for starting a business project:
What has been criticized in universities is the food in the university cafeteria. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. The diet situation in some universities is worrying, and even some university canteens have been poisoned collectively.
This plan is based on this. In order to ensure college students' food safety and improve their food quality, the College Students' Food Alliance was established to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Entrepreneurial organization settings:
The headquarters of the college catering alliance, the college recruits graduates through examinations, signs a one-year work contract training, and establishes a college catering branch in its university.
The University Catering Alliance has set up vegetable planting bases, fruit planting bases and livestock farms in appropriate locations throughout the country, and established a distribution fleet to uniformly produce and distribute food raw materials such as vegetables and fruits for university branches. And cooperate with agricultural research institutions to continuously improve the quality of raw materials and reduce costs through high technology.
The management training department is set up in the headquarters of the university catering alliance, and each university catering branch chooses to recruit senior non-graduate students as the management personnel of their universities and send them to the training department for training.
The university catering alliance recruits chefs from the chef training school for proper training, and then sends them to the catering department of colleges and universities as chefs. At the same time, the catering departments of major universities recruit students or laid-off workers to be window attendants.
The headquarters of the University Catering Alliance conducts random quality checks in colleges and universities from time to time to ensure the quality and quantity of services provided by the University Catering Alliance.
Entrepreneurial details:
1. The causal scope of the college food alliance is special food, such as Shandong cuisine, Sichuan cuisine, Guangdong cuisine and other local famous foods, and the students' places of origin are investigated, and the collocation of various cuisines and local famous foods is appropriately adjusted according to the geographical location of colleges and universities, so that students in different places can eat meals suitable for their own tastes.
2. The business philosophy of College Students' Diet Alliance is: Everything is for college students to eat better.
3. The university catering alliance negotiated with the university on the condition of providing student posts and paying a certain canteen rent, paving the way for the development of the university catering alliance. The unified production and distribution of food raw materials by university catering alliance can reduce the cost of food raw materials and ensure the high quality and safety of food raw materials.
4. The management personnel recruited by the College Diet Alliance are all non-graduate students in our school, so that college students who suffer from poor quality of college diet can supervise the work of employees and effectively ensure the food safety and quality provided by the College Diet Alliance.
College Students' Entrepreneurship Plan II
market strategy
In order to improve the reputation of Jia delicious snack bar and let customers better enjoy our quality service, our store has formulated a series of sales methods and marketing plans.
1. As a new snack bar, the first thing to do is to let everyone know about this store, so
It is necessary to increase students' understanding of our snack bar and improve their visibility. Such as putting up posters and distributing leaflets to attract customers. Because the breadth and intensity of information transmission among students are great, and our main consumer group is students, we should increase publicity among students.
2. In the trial operation stage, a series of preferential activities can be carried out, such as discounts, small gifts, and
Offer something to taste for free. Add some new businesses to attract a large number of consumers and improve the competitiveness of small stores. For example, in the form of class dinner, provide materials for them to make various snacks in our store.
3. Provide quality service for customers, and provide take-away and ordering services. The snack bar will also
Introduce the delivery service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales. This is economic mass sales.
Although the number of tourists will drop sharply during the summer vacation, after all, some students still stay in school and nearby residents are playing.
Workers, at this time, can take measures such as reducing production and shifting the focus of service to improve their business conditions in summer. You can consider studying for a month in winter vacation, which reduces unnecessary costs.
The market economy has developed rapidly, changed greatly and is full of vitality. You should look at me from a long-term perspective.
The development of our store can be analyzed according to PDCA cycle (pdsa), and we can make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations, and gradually build our own brands, which can develop into a snack industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Considering the market segmentation, we should distinguish the marketing strategies of small shops from other small shops to attract customers.
College Students' Entrepreneurship Plan 3
market analysis
The catering industry is one of the most competitive industries. At present, snack bars are all over the country, and there are different snack bars in different places. Most of them reflect local customs. As far as the current real market is concerned, snack bars are still quite popular. From the perspective of consumer acceptance, with the continuous improvement of people's living standards, snacks
The price is relatively cheap, and most people are willing to spend it. Snacks belong to food. Although it can't be compared with rice, most people still tend to eat snacks for breakfast. Sometimes people feel depressed or don't want to eat for other reasons. They can also eat snacks to stimulate their appetite, so snacks have great potential at present.
Strength analysis: Starting from our surrounding environment, there is a common phenomenon in snack bars at present, that is, they only make local snacks. And the snacks we are making now are just to overcome this shortcoming, try to diversify and collect snacks from all over the world. We provide high-quality service, bring home-like warmth to our customers, and meet their various needs as much as possible. At the same time, our specialty snacks follow the mass line, are cheap and good, and can be deeply loved by the majority of students. Simple and comfortable decoration will be a major feature of snack bars, and students generally like to enjoy food in a quiet and tidy environment. Dishes and services will be the core competitiveness of our snack bar. As a student, it is easier for me to grasp students' consumption psychology, keep up with students' consumption fashion in time and launch competitive products and services.
Disadvantage analysis: Just entering the market, the snack bar is small in scale, limited in manpower and material resources, and very weak in service quality and service items. For example, we only have two waiters, so when the business is good, it is likely that the order will not be placed in time and the serving speed will be slow. The competition inside and outside the campus is also fierce, and it is difficult to form its own competitiveness. On the other hand, the school holidays are fixed, and the number of tourists in winter and summer vacations will drop sharply, which will increase our entrepreneurial cost to a certain extent, and it is difficult for the project to develop and grow. Because it is a comprehensive snack bar, it is difficult to find a "all-round" chef, so it may increase our chef recruitment cost.
Opportunity analysis: According to our market survey and analysis, our products have a broad consumer market and a certain core competitiveness-diversified specialty dishes and excellent services. Entrepreneurial team members are all learning management, with keen insight and information collection ability. We have grasped the consumption psychology of students now and understood what products and services customers need. From these aspects, there should be a good chance to squeeze into the catering industry.
Threat analysis: the service and product quality of snack bar are directly related to the operating cost, so the product price will not be lower than that of competitors. Although the overall price is not too high, it lacks competitive advantage in price. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. In addition, the possibility of providing diversified and cross-regional specialty foods is also worthy of our in-depth consideration. Cross-regional procurement of raw materials will greatly increase our production costs. How to make local snacks perfectly is also a big problem. Because of the different customs and eating habits, can most customers recognize and be satisfied with the products? At the same time, there is the possibility that the business model will be copied, which also needs to be tested.
market forecasting
Although there are snack bars in our school, none of them can accommodate all kinds of special snacks, but the business model is single. At present, snacks can't meet the needs of customers, so our specialty snack bar will have a certain market and demand.
Competitive analysis
Our competitors are school canteens and other sashimi and snack bars. They entered the market earlier than us and have a certain market share. Our project is a blank in the market, and it has not yet arisen in this university town. Just started, the market development stage needs to bear certain pressure. Moreover, there are a lot of substitutes in the region, so the demand elasticity is greater. This is more difficult for us to open up the market.
College Students' Entrepreneurship Plan 4
Reasons for choosing entrepreneurial opportunities
According to my experience since I went to college, I feel that the catering industry is a market with great development potential. It is said that "food is the most important thing for the people", which is true, so I want to open a special snack bar in Chenggong University Town, where there are many students and strong consumption power, so we chose this snack to start a business because:
1. Located in the university town, students have strong spending power and a broad consumer market.
2. Although there are many snack bars in China, there are few real snacks, and they are all single local snacks, and none of them are diversified and multi-featured.
3. The catering industry is small in scale, low in operational risk, easy in capital turnover, easy in team management, quick in return, and does not need long-term investment, so it is an easy-to-operate project.
4. Opening a snack bar does not require high external conditions and does not rely on bad environment. Flexible management, easy to change, insensitive to traffic climate, convenient for production and management.
5. It is suitable for team entrepreneurship, and everyone can share the risks together.
6. It caters to the consumption psychology of contemporary college students and is easy to open the market.
Opening a special snack bar is a blank market and an opportunity. Entrepreneurship is a very difficult thing, with great risks. Especially for our students, venture capital is in short supply, and the ability of resource integration needs to be improved. We must be cautious and not blindly participate in market competition. The catering industry is more suitable for us to start a business, because it pays more attention to service, the operation mode is easier to operate, the scale is smaller, the business risk is smaller, the capital turnover is faster, and it is easy to withdraw from the market.
Engineering analysis
The development prospect of opening special snack bars in Chenggong University Town is getting better and better. Because Chenggong is far away from the urban area, the characteristic restaurants around the Golden Campus are all regional, and there is no snack bar that integrates local characteristics. But our snack bar is a collection of snacks from all over the world, and it is a comprehensive snack bar. It makes up for this vacancy and is a blank in the market. The development of this project has the following advantages:
(1) Facing the vast market, it is close to a large number of consumers. The students in the university town come from all corners of the country. They are far away from home and eat snacks in different places to reduce the influence of acclimatization.
(2) Formulated differentiated marketing strategies. Diversified and cross-regional snacks are very attractive to students who have long been dissatisfied with the meals in the school cafeteria.
(3) It has the advantage of leading the cost. Our snack bar specially hired chefs who are proficient in local specialty snacks, which saved costs to some extent. At the same time, our snacks are cheap and affordable, which is within the tolerance of students.
To sum up, opening specialty snack bars in our school has a good consumer market and development prospects.
Address selection plays an important role in the operation of restaurants. The size, location and cost of the store directly affect the target market, marketing strategy and product composition of our specialty store. According to the actual situation of the university town, many students are accustomed to the "three-point-one-line" lifestyle. Many times, in order to save time, they will choose the nearest place, not the far place, so the geographical location should be closer to the dormitory area.
Project prospect analysis
As the comprehensive specialty snack bar is the first to open in the Golden Campus, it can seize the opportunity to open up the market in the Golden Campus. The members of our team are all students majoring in management. They have a strong sense of teamwork and can creatively integrate various resources, such as organizational leadership, communication skills and insight into market and customer needs. It can provide strategies for the development of small shops. Provide novel management mode and excellent service, innovate constantly, expand the market, and promote the better and faster development of specialty stores.
College Students' Entrepreneurship Plan 5
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students.
First, the restaurant name:
_____。 Description of naming rules: low-key, simple, easy to remember, distinctive (the characteristic here does not mean directly reflecting the flavor) but not eccentric, no more than four words, without Xiang characters. At present, the booking form is "_ _ _ _ _ restaurant" or "_ _ _ _ _ house".
Second, the restaurant flavor: mainly the peasant flavor in eastern Hunan.
3. Estimated dining area: 280~350m2.
Fourth, the target city: Guangzhou
Five, site selection requirements:
1. There must be at least one medium-sized residential area around 1, and a certain amount of floating population around should be the target area for white-collar workers to come and go or rent houses;
2. If the condition can't reach 1 minute, the location needs convenient transportation, and people with a certain number of private cars and spending power can clearly see the location of the restaurant;
3. The rent should not exceed 60 yuan /m2, and 40 yuan /m2 is 1 floor, with an approach pavement of about 10m2, and the main business area is on the second floor;
4. The restaurant itself needs to have the ability to park 7~ 10 family cars, or there is a parking lot not exceeding 200m nearby.
Overall evaluation of site selection, because the novice investment should not be too large, the restaurant should not be located in a place that is already very prosperous today, but I hope that there will be more people coming and going, and I can attract old customers through the flavor characteristics of the restaurant, requiring a profit of 6,543.8+0,000 yuan/month after three months.
6. Restaurant layout requirements: 4 people 12~ 15 tables, 4 tables 10 people and 4~5 boxes 16m2 (4_4m in size) are required in the hall. (But it depends on the layout of the store. )
Seven, restaurant opening budget:
1. Rent: buy one and get one free, calculated at 300m2, with an estimated 50 yuan per m2, paid in a lump sum of 45,000 yuan; Different areas, in any case, can not exceed 50 thousand.
2. Decoration design fee: 800 yuan.
3. Decoration cost:
A. The exterior decoration of the fa? ade can be distinctive and conspicuous, but not exaggerated. Cost _ yuan;
B. The decoration style of the interior hall is mainly to highlight the peasant flavor, and the decoration is general, but it is required that there is no peculiar smell after the decoration, and the cost is _ yuan;
C. The kitchen covers an area of 40㎡, and the decoration emphasizes sewage discharge and ventilation, with a cost of _ yuan;
D. There are two toilets, the men's toilet 1.5m2 and the women's toilet 1m2, which require ventilation. Other toilets have no special needs, and the decoration is RMB _. Buy your own materials, and the total amount is estimated to be 80,000.
4. Registration fee: fire protection, environmental protection, hygiene license and business license are required, and the cost is expected to be 60,000 yuan.
5. The cost of purchasing electrical appliances:
A 3 5p air conditioners, 4 small 1p air conditioners in the box, RMB * * * (central air conditioners can also be used);
B. Ten ceiling fans or wall fans, * * * 3,000 yuan,
C. Two refrigerators, two freezers and one disinfection cabinet, totaling 1 1,000 yuan;
D. Kitchenware, * * * 45,000 yuan;
E. table and stool, ***5000 yuan;
F others (please refer to the list), * * * is 2000 yuan,
G. 1 automatic washing machine, 1000 yuan.
6. Other unforeseen expenses, 2000 yuan.
Eight, restaurant decoration style description:
1. The facade decoration should be conspicuous, distinctive, not exaggerated and concise, which can reflect its consumption level.
2. Description of the hall:
A. The tables and chairs shall be square tables and benches in log color, or large and small round tables with relatively strong appearance, and the large and small round tables shall be covered with relatively good beige tablecloths;
B. The walls and hall bodies of the original columns below1㎡ adopt dark tiles, and the self-supporting columns in the hall are mainly dark for decoration. Tianhua board is not completely decorated, but uses spotlights. The ceiling above the spotlights is painted black, and the lighting in the hall is soft, but the desktop is bright. This is just my idea, which is actually based on the final design.
The decoration of the box is the same as that of the hall.
4. There are no other special requirements.
Nine, staffing:
1. Kitchen: **6 people, 1 chef, 2 deputy chefs, 1 side dishes, 1 washing personnel, 1 washing/selecting personnel.
2. Box: 5 boxes, 5 waiters,
3. Hall: 5 people, every four tables 1.
4. Others: 1 temporary workers (mainly used for the rotation of service breaks) and 1 shop assistant.
X. breakdown of operating expenses:
1. Property management fee: no more than 2 yuan/month per square meter, and 300m2*** is 600 yuan/month.
2. Sewage charges: 600 yuan/month.
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