Case:

Chengdu "the first graduate student noodle shop" opened. Since ancient times, the gentleman is far from the kitchen. December 24 last year, the city's another university food science department six graduate students claimed self-funding 200,000 yuan, in Chengdu's famous landscape --- qintai the old trail side opened "six flavors of the noodle shop".

The first store has not yet opened, the six shareholders have set their sights on five years later. At present, due to the long time in the noodle shop in no one manages and poor management situation, the investors have been ready to public transfer. The restaurant, which was known as the "first postgraduate noodle shop" in Chengdu, had to close down after only four months of operation.

Analysis of the reasons for the failure of the business

1, the business is not booming, and there is confusion in the management, six graduate students said their homework is busy, and often no one manages the store.

2. Nearby businesses: "The taste is bad, the portion is not enough to eat." The street where the noodle shop is located is not a busy commercial downtown.

3, the monthly expenditure is huge, can not make ends meet.

Students as China's young senior intellectual population, has a relatively rich knowledge base and compared to other senior intellectuals lack of creativity, is in line with the 13th Five-Year Plan in China's entrepreneurship main population.

But because of the lack of practical social experience and ability of this group of college students, and the success of entrepreneurial elements of the contradiction, resulting in the majority of college students in the early stage of entrepreneurship in their own death, so that college students entrepreneurship has become a national social **** with the topic of concern.