A, flat illustration
Flat design style, has always been one of the most versatile style, such as we usually use social software - WeChat, APP start interface, animation, and even photography have flat style use. Flat style is simple and intuitive, the details of the weakening of this very beginner-friendly, but also the most effective way to make the picture out of the technique.
Two, gradient style
Similarly, the gradient style illustration is also in the flat style to do a certain extension. Relative to the flat style, gradient change is good at using the relationship between light and shadow, so it looks more "delicate", the picture style is realistic, visually stable atmosphere, the picture has a visual impact and sense of hierarchy.
Variant illustration is divided into two-color gradient, translucent gradient, network gradient, gradient blur and other forms
Generally speaking, the use of neighboring colors, before and after the virtual reality of the approach to make the picture a stronger sense of impact, and even use contrasting colors to emphasize the key points of the picture, the use of color bold, highlighting the creator's unique point.
Two, texture illustration
The texture illustration in the flat based on the integration of texture effect; usually through the color block of light and dark to distinguish between the various elements, add texture, particles, etc. to increase the level of illustration and three-dimensional sense, can be effectively portrayed in the details of the work; give a person a very simple feeling, more relaxed and casual; texture in the grain sense to increase the details of the picture, but also more enduring, and at the same time, also has a personal style. The texture of the grain in the texture increases the details of the picture, which is more durable, and also has a more personal style.
The most common is the noise illustration
Noise illustration is in the flat illustration on the basis of superimposed particles of texture illustration, can also be called particles of wind illustration, miscellaneous point illustration.
Four, hand-drawn illustration
Hand-drawn illustration needs to have a certain degree of skill, this style can best reflect the characteristics of the creator, the colorful place, the scope of application is also very wide.
Fifth, three-dimensional illustration
Three-dimensional illustration is a two-dimensional things with three-dimensional expression, so that the picture has a sense of perspective space, better convey the object. Last year's 2.5D illustration belongs to the three-dimensional illustration, in foreign countries is a very popular form of expressive illustration. Furthermore, this is now done with C4D.
Six, national tide illustration
National tide illustration in recent years is highly respected, especially with the Chinese zodiac as the theme of the poster ads a lot. National tide illustration is the collision of Western and Eastern aesthetics. It is the heritage of traditional culture, and also gives the brand a good cultural value, so as to achieve the purpose of marketing.
Chinese tide illustration style characteristicsChinese tide illustration style characteristics are as follows:
1. Common Chinese tide style illustration picture lines are rich and delicate, the picture color is more uniform, less saturated, the overall Chinese style is heavier, but it is very delicate and enduring, the use of a little wider range.
2. More lines in the picture, and the lines will be more fine, basically the lines for the skeleton, to shape each object, the color is more uniform.
3. Line is a very important part of the number of lines, determines the fine degree of your picture.
4. There are 1-3 general color schemes in a picture to make up an illustration.
5. The color is not fixed, can be light or bright, pay more attention to the ink sense of expression and the picture of the paper texture, so as to reflect the characteristics of the Chinese style.
6. The texture of rice paper or kraft paper base for the creation of the Chinese style will give people a stronger flavor, the background with the ink sense of treatment.
7. Picture color some partial ancient style, the overall color is less, low saturation, some colorful, high saturation, but the overall color will not be too much, there is a rough range of colors, to control the number of their own color.
Guochao style illustration is the use of Chinese elements and trend elements of the combination of illustration, the use of Chinese elements, to draw the current people and things, the picture of the color scheme, composition and elements should have a clear flavor of the Chinese style.
Chinese design is on the rise with the sudden explosion of Chinese fashion?If you walk down the street wearing "Chinese Li-Ning", spraying Great White Rabbit milk candy perfume, holding a cocktail flavored with floral water, and wearing Forbidden City lipstick, you'll probably get more attention. So, what exactly is "national fashion"? "National tide" style and what are the design characteristics?
One, bold and direct font
Chinese characters as a kind of hieroglyphics, itself has a cool sense of mystery. Take the "China Li Ning" print for example. When the four words "China Li Ning" are displayed in the form of Song font, does it remind you of Supreme, which is famous for its boxlogo? At the same time, such a boxlogo also reminds us of China's red Zhuyin. When "China Li-Ning" used traditional calligraphy font design, it is easy to evoke our memories of the 80s and 90s games, and can not help but make people feel "earth" and tide.
When the vintage style collides with the simplicity, the national trend will come out.
In addition to the clothing fonts that are full of national trends, the font design in the print posters is also very interesting. Xicha recently released a set of poster design on a large number of use of calligraphy body and black body. The retro fonts and colors are very trendy.
These fonts, no matter whether they are calligraphy or Song or bold, have thicker strokes to give people a sense of weight. At the same time, these fonts are also more direct typography, horizontal and vertical theme.
Two, highly saturated colors
Mention of the national trend of design colors, many people will be the first to associate the classic Chinese red, such as the above appeared in the "China Li Ning".
In addition to Chinese red, red and blue, red and green such retro full of classic color CP:
In fact, in addition to the red classic collocation, the national tide design will also use a variety of other colors, and these colors are more saturated.
For example, Chenguang and Fashion Bazaar launched a national stationery set:
The illustration color scheme used on the new packaging of Jianlibao:
Three, Chinese elements
The third feature of the national trend design is the use of elements with Chinese characteristics. For example, the 56 nationalities of the characteristics of the clothing and packaging of the combination of Wantzai milk:
Telensu milk will be painted on the packaging of Beijing embroidery:
The classic white rabbit printed on the packaging of the shower gel:
The New Year's Eve of the common firecrackers, New Year's Eve paintings, couplets to the posters:
There are also the classic Hong Kong-style signboards, neon signs and other elements can also be used in the graphic design:
The third feature of the national trend design is to use elements of Chinese characteristics. Graphic design: