Features:

1. Strong interactivity: In the new media era, information dissemination channels are diversified, and the audience can participate in the communication system independently, with strong interactivity.

2. The information carrying function of Shanghai Quantization and information fragmentation: With powerful technical means, the new media makes the information of Shanghai Quantization stored on the platform in a short and concise form, and the information dissemination is fragmented.

3. Availability of resources: On the Internet, for example, Baidu Library and Youku Video are a platform for sharing resources regardless of region, industry and age, and users can upload and download Internet resources.

4. Application of hypertext and hyperlink and multimedia support: New media supports many file formats, while hypertext and hyperlink enable netizens to use network resources conveniently and quickly.

5. strong personalization and initiative: netizens can actively search the information content they are interested in according to their own preferences, which is basically not limited by time and space and is highly personalized.

6. Virtual community: Social networking is developed after the rise of the Internet. It is to establish a virtual information dissemination environment on the Internet, and users form a virtual community.

new media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, the new media is called "the fifth media" figuratively.

using digital technology and network technology, through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals, information and entertainment services are provided to users.

Extended information:

Compared with traditional media, new media is a new media form developed after traditional media such as newspapers, radio, television, etc., which uses digital technology, network technology, mobile technology, through the Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones and digital televisions.

the media is a valuable information carrier. The carrier has a certain audience, the time for information transmission, the conditions for transmission, and the spatial conditions for transmitting the psychological reaction of the audience. These integrations form the basic value of media. This carrier has its own value, and the value of the information itself, * * * is the same as the value of completing the existence of the media.

this is the existence value of the media. Even if the new scientific and technological progress has a certain audience in concept and form, the media cost is much higher than the commercial benefits brought by the audience, and it cannot form the effective value of the media.

effect is a causal phenomenon formed by factors and results in a certain environment. New media must have the characteristics of forming specific effects. In other words, new media must have the characteristics of forming an updated effect. New media must have factors that affect the visual or auditory response of people in a specific area in a specific time, thus leading to corresponding results.

Baidu encyclopedia-new media