--China's senior professional catering personnel to enhance the base

Tsinghua University School of Continuing Education--Chinese Cuisine Association jointly organized

Course Date The third session of the course began: October 14, 2008 (Tuesday)

Course Fee ￥9,600

Course Introduction

The rapid and continuous development of the catering industry has gradually entered into a new stage of diversification of investment bodies, diversification of business formats, chainization of business models and industrialization of industry development. One of the obstacles facing the future development of catering enterprises is the lack of knowledge of both business management, capital operation, information technology and other aspects of knowledge-based, complex management personnel. Enterprise management course training mode is internationally recognized as an important way to train senior managers. Many catering business executives due to busy work, and not enough time to participate in off-the-job learning, but know that systematic learning of advanced management concepts and management methods is to improve the quality of personal management and the ability to create a new situation of competition in the enterprise is the only way.

"China's catering industry senior professional manager training course" is opened for the above needs, is the best fast program to enhance the ability of the overall. Through the study of 16 systematic courses and a series of interspersed boutique lectures, students can quickly and efficiently master the core essence of business management courses within three months, apply the knowledge gained flexibly to practice, improve the analytical ability of business management, decision-making ability and implementation ability, so as to make the catering enterprise professional manager's career to a higher level!

Course Objects

Chinese catering industry, restaurant industry, hotel industry engaged in catering management of the senior and middle-level professional managers;

Catering business successor;

Pre-intended to enter the catering industry of the relevant people.

Course Arrangement

The study period is 3 months, with 4 days of lectures per month (including double holidays), ****96 hours.

Course Benefits

※ Focus on the management practice of the catering industry, highlighting the course of the "hands-on", and can quickly bring tangible benefits for the students' enterprises;

※ College and combat teacher's attentive guidance, the combination of theory and practice, to master the concepts and methods of management of the modern catering enterprises, and effectively improve the overall management capabilities;

This is the first time that we have seen the results of this course, and it is a great opportunity for us to learn the concepts and methods of management.

※ Become a valuable member of Tsinghua University Catering Entrepreneurs Club, and the industry's leading **** with the study, seminars and exchanges, collective efforts, and in the learning to establish a broad network of people, enjoy lifelong.

Course content

This course will be closely around the modern catering business management professional managers will encounter in all aspects of the problem, the system training, so that students comprehensively improve the ability to think systematically and comprehensive management skills.

I. Catering Senior Professional Manager Quality Enhancement Topic

Objective: This topic involves a variety of capabilities that should be possessed by the executive level of the enterprise, and systematically learns the methods and techniques of team building, management communication, and human resource management, so as to comprehensively improve the leadership and overall quality of the catering professional manager.

Course content: excellent leadership enhancement, efficient team building, communication management

Professional manager stress management, human resource management

Two, catering enterprise comprehensive management topic

Objective: This topic covers all aspects of catering enterprise operation and management, combing and training for difficult problems, aiming to comprehensively improve the catering professional managers' professional knowledge and skills. professional knowledge and skills.

Course Content: Menu Design Catering Enterprise Refined Management

Catering Enterprise Cost Control Catering Enterprise How to Establish a Training System

Catering Enterprise Chain Operation Catering Enterprise Marketing and Brand Management

Catering Legal Practice and Case Study Food Hygiene and Nutritional Culinary

Three, Catering Practical Investigation Experience Topic

Objective: In-depth study of nationally renowned catering enterprise's operation and management.

Objective: To go deep into the interior of national famous catering enterprises, to understand the innovation of combining traditional Chinese culture and modern catering enterprise operation, to learn in-depth the specification of fine kitchen management, and the brand building of catering enterprises.

Theme of study: Chinese traditional culture and innovation of catering enterprise management

Kitchen refinement management

Corporate culture construction and brand building

Learning certification

Students who have completed all the courses and passed the examination will be awarded the "Senior Professional Manager Training Course for Chinese Catering Industry" by the Institute of Continuing Education of Tsinghua University and the China Culinary Industry Association jointly. Senior Professional Manager Training Program" certificate of completion, certificate stamped with the Tsinghua University education and training special steel seal, Tsinghua University School of Continuing Education and the China Culinary Association official seal, can be queried and certified on the Tsinghua website.

Tel: 010-52089410 63142480 Fax: 010-52089409