1, the principle of wholeness, the requirements of e-commerce and chain of various parts of the enterprise must be a unified overall coordination of operations.

2, "1 +1 & gt; 2" scale principle, the two companies must follow the cooperation of the overall benefit must be greater than the cooperation of the two enterprises before the benefit of the sum.

3, the principle of complementary advantages, e-commerce and chain enterprises have their own advantages, in cooperation with the principle of maximizing economic benefits, without losing the principle of wholeness on the basis of retaining the original advantages, each holding the strengths of each take what they need, and seek **** with the development.

4, O2O, the integration of the two, 3D design these are available means and modes