A team is the most important atmosphere, an upward, full of fighting spirit of the atmosphere is very important, a good atmosphere is far more important than a person struggling to hold on to the importance of hardship. We can imagine, a team of people fighting to be the first to fight and in a team of low morale and whining all over the world, which team of individuals more likely to win?
So as a team leader, how do you create a good atmosphere?
First of all, the hard and soft environments. I start from two points, each citing an example: hard environment due to the original branch location in disrepair, chaotic management, resulting in dirty, employees depressed, to visit the customer all lost single. We change the place after a big change, in fact, more happy is our rent is only half of the original. On this basis we also enriched the wall culture, chalkboard culture, the office of the modification and layout, natural mood, motivation also came up.
Soft environment mainly refers to the development of a set of simple and clear, easy to implement the system, the system is for the team needs to solve the problem and set up, such as the development of the office system, reward system, punishment system, project operation guide, etc., so that everyone will understand what to do? What not to do? What are the rewards for doing a good job? What responsibility should we take if we do it wrong? Once the system has been developed, it is necessary to strictly enforce, otherwise it will be empty talk, for example, we issued the first ticket is my smoking in the office was fined 5 yuan, the second is any supervisor because the chair did not return to the position in a timely manner was fined 5 yuan, starting from a high place, do not engage in specialization, the system naturally implement the smooth and convincing everyone.
The second is to have a goal, the goal of the whole team, the goal of each team member. This goal is very important, to be big enough, big enough to everyone have the courage to fight, but also to have a specific quantitative, quantitative to everyone can see the possibility of implementation. A classic advertisement of the central station I appreciate: "How big is the heart, how big is the stage", so if you are the leader of a team, then you must give the team's goal and quantify the time of implementation, and strive to achieve it. This goal and the interests of the entire team members are closely related to each step, we will see their own financial rewards, but also to see their ability to improve. Think about it, how can such a team not be demoralized? People with goals will have internal motivation, will always motivate themselves. That's why goals are so important. At this point we developed for each of the actual situation of the "2007 sales plan decomposition", to seek the views of everyone and regularly give encouragement, supervision and inspection.
Two, confidence
To bring a good sales team to pay attention to shaping the confidence of the team as a whole, but also to shape the confidence of each member of the team.
How to shape the team's confidence? It is to cleanly achieve several battle victories. The first battle must win, this is an iron law, if there is no grasp of the war, do not start the war, to choose the competitors are not the place to start the war, and the first battle must be invested in your hands the largest resources, no matter how much material resources manpower to win, so that the morale of the entire team is very important, if you choose the wrong battlefield or choose the wrong time to start the war, the first battle was lost, the morale of the entire team is a blow! The morale of the whole team will be greatly affected. Then continue your thinking, winning the first few well-planned battles, after your work will be a lot easier, because the entire team members will take the winner's confidence to fight, confident sales and no confidence in the sales effect difference is very significant. For example, I took office at the beginning, as the end of the year, faced with heavy payback task, but there is no choice but to face, then, I will pay back as the first battle, want to do everything possible, and we *** with efforts to complete this difficult work, the results we made, including some of the original no hope of the money also came back, we have the confidence of nature.
Three, training
A company should have the company's cultural training, sales skills training, product knowledge training, this training is necessary. Because in the actual work I found a lot of employees on the product knowledge, information collection, transportation ideas are not skilled, there is no hard basic skills, how to talk about sales?
The training I'm talking about here does not refer to these, I think the best way to train is to "teach the soldiers, the soldiers teach the officers, the soldiers teach the soldiers", the whole staff to participate in the training of basic skills, we fight while practicing, fighting while summing up, the leadership is not necessarily better than the staff, the staff is not necessarily as good as the leadership, the whole staff to summarize the fight, this is the best training. The best training. We all have a sense of participation within this team, every battle down have improved, team cohesion and combat effectiveness is also invariably enhanced. Although I said quite good, but in practice there are many worthy of strengthening and improving the place, a lot of aspects of what we do is still very insufficient, but also under a great deal of effort to achieve greater results.
Four, incentives
Here the incentives to have material and spiritual incentives, both hands should be hard, do not waste any side.
The main point of the material incentives is to be clear and timely, when we make a breakthrough to make progress, we must immediately material incentives to cash, team members of the team to make every contribution to the team to try to do quantifiable incentives.
Also pay attention to the spirit of motivation, I am preparing to implement a way: the establishment of the team's honor hall of fame. Put the team's outstanding characters put in, or posted in the office of the most notable place, do not hesitate to set him or her as a hero, placed in the Hall of Fame of Honor in a prominent position, to give him or her enough glory, in addition to a certain degree of privilege, everyone is envious of the privilege. The power of example is endless, so that the team's morale will be guided in the direction you want it to go, and morale will be high.
Fifth, the leader
The culture within the enterprise is the shadow of the extension of the business leader, so the team's morale and the team leader's words and ideas are closely related. The first thing team leaders should do is to firmly comply with their own system, set an example, if the blame is strict and blame yourself wide then all systems and regulations amount to a piece of paper, as long as there is a loophole when we will not comply, because we know that the leaders do not take it seriously.
Leaders pay attention to words and deeds, but also pay attention to do not easily open, because we must do what we say, we must do, so do not just think of what we say, if you always say something you can not do, your prestige will be greatly reduced, so the team's execution will also be a problem, because we no longer believe in what you say.
Leaders should also pay attention to the grasp of each detail, keeping in mind the proverb "the devil is in the details", all the success or failure in the details of the sculpture, the details of the grasp of the different will lead to the difference between success and failure. Who will not be ambitious far strategy? Who won't make a big statement? But not everyone can grasp the details. Team management, sales process of these details team leaders must double the mind, only then, in order to lead the team.
Leaders also need to pay attention to be firm, to be decisive, encounter difficulties do not be the whole team's atmosphere of frustration around, first to hold on to, and then to think of ways. Clausewitz said that generals should use the inner light of reason to illuminate the situation of Hundun and lead the team to the front, I often meditate on this sentence, the process of achieving a career will encounter difficulties, where there is a smooth career, where there is a smooth life? So be firm, don't doubt yourself, don't hesitate, make a decisive judgment and take action.
Six, staffing
As a team leader, how many of their team members have a say. What kind of personnel is suitable for your team? Suitable for your current period, the current location, the current environment is suitable for your talent, so do not look at the external halo, do not look at the education do not look at the previous brilliant resume, those are not your choice of his or her main basis, not to mention the lack of integrity at the time of the current cost of counterfeiting is too low.
Personnel selection I would choose those who are intrinsically motivated, those who have expectations of themselves. Hard working and thinkers.
The choice of personnel and pay attention to the sense of hierarchy, do not ask for a full range of military and civilian talent, each brought to the Guan Yu Zhang Fei each of the brave champion, first of all, do not report on their own luck so much expectation, and secondly, such a good talent to run to you there, others still live or not live? More practical point of the idea or to use some of the potential talent, with the heart to carve out. This personnel's sense of belonging and cohesion will be much stronger.
Members of the configuration should also have a sense of hierarchy, there can run errands, there can be offensive, there can be firm. Don't have one standard for everyone, they all need to be all-rounders.
Staffing levels on the meaning of the sense that there should be skilled hands while training raw hands, which implies the flavor of the first-line corps and reserve corps. This available material will be a steady stream.
Seven, planning, control, inspection, assessment and summary
The success or failure of a thing depends largely on the beginning of the plan, the team leader must pay attention to the plan, the more details to consider the more you do this thing the greater the hope of success, to do things to control the pace to do to be able to put away freely. Do things when you try to configure a person to check the process and progress of this thing. So that the discipline to make mistakes will be much smaller, especially some low-level errors. The importance of the assessment of the summary I will not say more, if we can do Yan Hui's "not two over", I think our performance enhancement will be water to the drain, in fact, I am also standing and talking, because the implementation of the poor, the results are not yet very obvious, but also because of this, I realized the importance of it, only determined to resolutely implement and correct. Correction.
Eight, culture
The importance of culture is self-evident, it is a continuous power, it is the key factor in the enterprise to create miracles and enduring. Anyone who has been to Yuanda air-conditioning will be attracted by its culture, shocked and intoxicated, because of its unique corporate culture has created today's Yuanda. If you want to have your own team culture and a vibrant atmosphere, you have to work hard to run it. In a combat team to implement the concept does not need democracy, to establish a culture to have good results, the prerequisites to have two, the first you have to believe in what you follow through, you sincerely believe, do not expect to fool others. The second is to have a good track record to back it up, so that it creates a frenetic atmosphere.
1, prestige ----- A leader's prestige is very important in a team. It directly affects the decision-making down, implementation and effect. If no staff to listen to you (convinced), then your decision-making how to be fact? Does it all rely on dogmatic rules and regulations? Worth reflecting on.
2, responsibility and transparency ------ employees do not have certain rights, then he will not bear the relative responsibility. Give employees certain rights, can increase their motivation, work motivation, so that they understand: the work is not just dead dry brute force, but also can play their talents, improve the work of consciousness and efficiency and better performance of their own, and more importantly: gives them a workout, development of their own space.
3, words and deeds ------ do things out of turn, words and deeds of the leadership will give employees a delusion: follow the leadership with "out of turn", but also reduces the prestige of the leadership. Employees are to see how the leader to do what he did.
4, leadership charisma ------ rich work experience, mature personal charisma as a leader is the most important and the most basic. Oh, speaking from experience, I hope it will be useful to you. Finally, I wish you good work and success!