1. Social investment has decreased, and the development of the industry needs to be warmed up. After the hot development cycle of investment in the 1991s, due to the impact of investment returns and corporate mistakes, the investment performance of social capital in fast food industry tends to be cautious, the investment volume has decreased, and the confidence index of investment has dropped. On the one hand, it shows that the industry has entered the stage of relatively rational and mature development, and at the same time, it also shows that investors' confidence is relatively insufficient, their rational understanding of developing fast food is not strong, and their return on investment is not well grasped. It is urgent to strengthen the practical ability and rational guidance of fast food development, enhance investment confidence, and heat up the development of the industry.

2. The deep-seated factors that restrict the development of the industry need to be solved urgently. Over the years, the development of enterprises has been in a state of self-exploration, self-operation, self-accumulation and self-improvement, with the characteristics of low profit, heavy load, small support and difficult development. Enterprises are short of conditions in product standardization technology and equipment development, establishment of chain management system, training of professional talents, absorption of capital investment, theoretical guidance and information exchange, and there are deep-seated factors such as difficulties in technology development and equipment matching, management and talents, distribution channels and development funds, communication and cooperation, and weak industry platform and basic support, which have a great impact on enterprise development.

3. Development ideas, modes and approaches need to be further explored and broken through. While the development goal and direction of fast food have been recognized, the market demand has been continuously enhanced, the development field has been further broadened, and a number of brand representative enterprises have emerged and grown, there are still running-in and unity between positioning and mode, market and goal, speed and benefit, ideal and reality, and there are phenomena of similar modes and insufficient innovation in the development of enterprises. How to better solve the profit model and effective ways of successful development in enterprise development requires us to continue to practice and explore in depth in order to better meet the social needs and realize the steady and rapid development of enterprises.

4. The problem of theoretical lag is still outstanding. There is still an obvious gap between the theoretical research and professional guidance of fast food, especially how to meet the practical theoretical guidance of industries and enterprises. The existing theoretical achievements of fast food are few, and the existing ones are not strong in guidance and practicality. More enterprises learn from the theoretical achievements of traditional dinner restaurants, which is different from the laws and characteristics of fast food development. At the same time, the actual experience of enterprises lacks summarization, refinement and theoretical promotion, and the introduction and reference of international advanced fast food information and professional achievements need to be strengthened.

5. The role of enterprise alliances and industry organizations is not fully played. With the progress and development of the industry, more and more enterprises realize the positive role of cooperation and mutual benefit, joint interaction and * * * in cultivating the market, building an industry platform and * * * enjoying the benefits of scale, and the spontaneous demand is more urgent and intense. In reality, the problem of low degree of industry organization is still very prominent, and the phenomenon of enterprises fighting alone and being scattered and blocked is still common. Some * * * problems are solved by enterprises themselves, which is costly, difficult and long-term, and it is difficult to exert scale advantages and group effects. In terms of industry, some improvements have been made in combining industry strength, information exchange and communication, organizing training forums and strengthening internal and external ties. However, due to conditions, the development of deep-level organization and alliance is not enough, and the organizational role of the industry needs to be strengthened urgently.