As an ancient capital and tourist city with a history of thousands of years, Hangzhou will naturally not lag behind in terms of food. However, the catering industry in Hangzhou is highly competitive, and many old shops are constantly innovating. So, if the Hangzhou government is allowed to invest, what areas will they invest in?

First, new retail

At present, the new retail in China is developing rapidly, and many traditional enterprises are beginning to combine online and offline. As a city with developed Internet economy, Hangzhou has great potential in the new retail market, which is worth exploring.

Second, the cultural tourism industry

With the continuous improvement of domestic residents' consumption level, people's demand for tourism is also growing. According to relevant statistics, in 20021year, the total number of tourists in China reached 35 1 1 billion, up 9.04% year-on-year. It is estimated that by 2025, the total number of tourists in China will exceed 6 billion, of which Zhejiang people will account for more than 30%, making it the largest tourism market in China.

Third, "network celebrity" food

In recent years, with the development of e-commerce forms such as live broadcast with goods, some online celebrity brands have gradually entered people's sight and been loved by more and more people. Therefore, in the future, "Internet celebrity" food will become the main part of people's daily diet.

Fourth, "non-legacy" snacks

In recent years, the state has vigorously supported intangible culture, and many regions have begun to actively declare intangible cultural heritage. Therefore, it is a good choice to develop special snacks for those areas with profound cultural heritage. Moreover, the prices of these snacks are generally low, which is suitable for mass consumers.