the price of scenic spots is higher than other places, which is reasonable, but it should not be beyond the scope of common sense.
from the perspective of scenic spot operators, due to the high traffic cost and the fluctuation of tourists' measuring tools, it is necessary to make profits in the peak season to balance the losses in the off-season. In addition, protecting the natural environment also requires input costs. Therefore, it is understandable that it is appropriately higher than the market price.
but there should be a limit to the high price. The price beyond the general acceptable level seriously affects the tourist experience and is not conducive to the long-term development of the scenic spot.
I think the following points should be considered when pricing scenic spots:
1. The price should not be too much higher than the market price of similar products or services, for example, mineral water should not exceed three to five times outside the store.
2. The affordability of the target customers should be considered, and excessive prices will hinder the participation of the general public.
3. The pricing should balance the protection cost and reasonable profit, and should not only aim at profit.
4. state subsidies or differential pricing can be used to provide key services at affordable prices.
through reasonable planning in many ways, scenic spots can not only earn moderate income, but also let ordinary tourists share the beauty of nature. Making a scientific price strategy requires the joint efforts of scenic spots and government departments to make the beautiful scenery not only belong to a few people.