development mode of green exhibition
At present, more and more large-scale exhibitions advocate the concept of green energy saving. This paper tries to discuss the development mode of green exhibition from three cases: Beijing Olympic Games, Shanghai World Expo and Xi 'an World Expo, hoping to provide reference for the development of green exhibition.
3.1 Beijing Olympic mode
? Green Olympics? It is one of the three major themes of the 2118 Beijing Olympic Games. Its connotation is to guide the construction, market development, procurement, logistics, accommodation, catering and large-scale activities of the Games with the idea of sustainable development of protecting the environment, resources and ecological balance, so as to minimize the negative impact on the environment and ecosystem. The Beijing Olympic Games made full use of the influence of the Olympic Movement, carried out publicity and education on environmental protection, promoted public participation in environmental protection work, and raised the environmental awareness of the whole people.
The green model of Beijing Olympic Games is to run the concept of sustainable development through the whole process of preparation, holding and post-games utilization. This is the first time in previous large-scale activities that the concept of green has been clearly put forward and implemented as the theme. After the Olympic Games, an Olympic Forest Park was left for Beijing, which left a vast green world for Beijing residents and greatly improved the city appearance of Beijing. Beijing Olympic Games has always practiced the concept of green. For example, all kinds of seats in Forest Park are made of recycled waste milk cartons.
Through the green model of Beijing Olympic Games, we can see: high-profile promotion before the meeting, active exploration during the meeting, and leaving green space after the meeting.
3.2 Shanghai World Expo Mode
Following the green concept of Beijing Olympic Games, Shanghai World Expo has also made a big fuss about green and environmental protection. In the early stage, through holding various forums to brainstorm, such as with GE (explain? ) held? Green ideas? Cities make life better? Activities, leading the whole Expo to create the concept of orderly Expo, safe Expo, environmental Expo and green Expo, such as focusing on the implementation of green energy-saving and environmental protection industry strategy in venue construction. Through this series of construction, it fully embodies? Better city, better life? The deep meaning of.
Shanghai World Expo * * * has built more than 211 exhibition venues. Regarding the requirements of venue construction, the organizing committee proposed to choose energy-saving materials, and clearly only gave the green light to energy conservation. Not only the concept of energy-saving is used in the construction of venues in various countries, but also the landmark buildings of the World Expo make full use of energy-saving materials, among which the design of the Expo axis is an energy-saving axis. As the largest landscape axis in the Expo site, the lighting related facilities of the Expo axis not only use new technology and energy-saving materials, but also boldly adopt? Sunshine valley? Design. Six giant ones? Sunshine valley? Arranged in the axis of the Expo, it guides the sunlight to tilt down naturally, and uses the gift of nature to maximize energy saving. With the demonstration of Shanghai World Expo, the use of energy-saving buildings and materials has been vigorously promoted.
Through the green model of Shanghai World Expo, we can see that: actively discuss before the meeting, focus on energy conservation during the meeting, and promote the industry after the meeting.
3.3 Xi' an World Garden Mode
Xi' an World Garden Expo is another major international event held in Chinese mainland after Beijing Olympic Games and Shanghai World Expo. Xi' an World Expo will be held? Heaven and man Chang' an? Creative and natural? Harmony between city and nature? As the theme, to? Green leads fashion? Advocating for ideas? Simple but not extravagant, low carbon bid farewell to high consumption, return to nature, do not carve, green life has become the pursuit of fashion? . This is the first time in all previous large-scale exhibitions that green is the purpose of organizing the meeting and a new exhibition mode is advocated.
Xi' an World Expo has put forward ten concepts of green living, namely? Green ten? From the aspects of architecture, transportation, electricity consumption, food and drink, consumption, water use, office, disposable goods, shopping, tree planting, etc., people are urged to save energy, protect the environment, care for human beings and actively practice? I promote, I practice, I change? Take green and low-carbon life as a life philosophy and attitude, and form a positive and beneficial green fashion and green culture in the whole society. ? Green ten? Starting from the subtleties, it advocates human beings to respect and fear nature, leads people to return to simplicity and advocates simplicity, and promotes green as a culture, which greatly shocks people's hearts in today's society. Xi 'an World Expo will definitely change people's impetuous psychology in modern society and leave precious green cultural ideas for mankind.
Through the green model of the Xi 'an World Expo, we can see that we advocate green culture before the Expo, practice green activities during the Expo, and change our lifestyle after the Expo.
iv. development strategy of green exhibition
green exhibition is bound to be one of the development trends of the exhibition industry in the future and will also become a new bright spot of the exhibition industry. How to develop green exhibition better, adopting reasonable strategy is the primary factor. This paper tries to elaborate the development strategy of green exhibition from four aspects: planning first, theme planning, outstanding activities and event influence.
4.1 planning first
To develop a green exhibition, the decision-makers of the organizers must attach great importance to it, and they should take the initiative to put green into the purpose of organizing the exhibition, so that such an exhibition can be called a green exhibition. Humans have lived on the earth for hundreds of millions of years. When we look at the earth from the air, the large-scale projects built by human beings look very small, and only green is the theme color of the earth. Green is eternal, and only the development of green industry can meet the eternal pursuit of mankind. From this perspective, green exhibition industry is not only a trend, but also an eternal truth!
exhibitions originated from human gatherings. There were temple fairs in China in ancient times, and this ancient exhibition form is still preserved in the countryside. People walk to the temple fair concentrated area, simply exchange the needed goods, share their labor achievements, wait for the next transaction, and the city will be formed. With the continuous expansion of the city scale, on the one hand, the importance of the exhibition industry will become increasingly prominent, on the other hand, the exhibition industry will eventually become larger and smaller, smaller and more refined, and it will be derived into an industry with green exhibitions as the mainstream. The development of green exhibition must become the eternal theme of exhibition industry in the planning stage, so that future exhibitions will become platforms to promote green and low-carbon life. Every exhibition employee should take green factors into account in planning exhibition gardens, setting up exhibition halls, holding exhibitions and other activities in advance, because human beings have vitality only when they have green, and exhibitions have life only when they have green.
4.2 Theme Planning
Large-scale exhibition activities need to define the main body, and green is bound to be the same topic for human beings. If we can plan according to the actual situation, it will certainly arouse people's voices, so as to achieve the purpose of understanding the theme.
The Beijing Olympic Games has three major themes, one of which is the Green Olympics. Such a theme can lead people to easily associate sports with health, sports with green, naturally produce participation psychology, and make the Beijing Olympic Games achieve the effect of entering the global vision. Xi' an World Horticultural Exposition proposed? Green leads fashion? The theme slogan aims to set off a popular storm of green life, let people take green behavior and green lifestyle as beauty, and perfectly reflect the core value of green exhibition.
4.3 activities highlight
to highlight green planning and green theme in exhibitions, there must be corresponding organizational activities to carry it. Planning and theme are only abstract ideas, and how to realize them needs to be promoted and spread through interaction with the public.
the core performance of green exhibition is activity. Through a series of green activities, people's recognition and attention to the exhibition can be quickly realized. Has the Beijing Olympic Games been launched? Welcome the Olympics, stress civilization and foster a new style? Activities have brought a new green trend to the people. Starting from the concept of green Olympics, this activity implanted the green concept into people's daily life, which not only improved the overall quality of the people, but also greatly enhanced people's recognition of the Olympics. Up to now, its influence on the public remains undiminished. Xi' an World Expo will be held? Green leads fashion? For the slogan, organized a series of activities with the theme of green, among which? Green ten? As the core, it advocates that citizens should take green and simple life as beauty and return to the fine traditional lifestyle of the Chinese nation.