We often say that Internet giants are always ahead of us when the new era comes, so that when Ma Yun put forward the concept of "new retail" at the Yun Qi conference, most people were still puzzled. It wasn't until Ali, Tencent and JD.COM fought for the new retail layout that we realized that the new retail might really have come. Because Internet giants not only arrange some capital operations, but spend so much money to compete for the relevant layout of the new retail market, it can be seen that new retail is the future development direction.
Judging from the current situation, Internet giants represented by Ali, Tencent and JD.COM have expanded the scope of new retail layout to many levels such as capital, scene, technology and mode. It is very different from the routine of capital operation in the era of mobile Internet. The operation of new retail is more stereoscopic and diversified. This inconsistency in playing style makes us more sure that new retail will be the focus of future development. As a result, people continue to join the battle of new retail, trying to gain the power of sustained growth with the concept of new retail. The battle of new retail has evolved from the battle of the pattern between giants to the battle of competing forces.
Although the development of new retail is still relatively primary and primitive, it cannot be denied that it has strong development potential. It is precisely because of this potential that Ali, Tencent and JD.COM will continue to add new retail layouts. It is precisely because of this that we see these giants actively participate in the actual operation process of new retail for the layout of new retail, and constantly expand the share of new retail in their own ecosystem. Starting from the Internet giants represented by Ali, Tencent and JD.COM, a deeper and more stereoscopic new retail era is coming.
The layout of new retail is constantly diversified and extensive, mainly manifested in scenes, technologies and supply chains. As we all know, in the era of mobile internet, the layout of the major giants is mainly at the level of capital operation, and they are not deeply involved in the actual operation process. On the other hand, after entering the new retail era, the giants began to deeply participate in every process and link related to new retail, thus promoting and implementing the rapid landing and development of new retail.
In the early days, Internet giants represented by Ali, Tencent and JD.COM mainly cooperated strategically with traditional large retailers and constantly built new offline retail scenarios. Up to now, the giants have also penetrated into the technical fields related to new retail, such as Ali's establishment of Dharma Institute, Tencent's continuous overweight research institute, and the in-depth layout of artificial intelligence and big data in JD.COM ... All these show that the layout of new retail by Internet giants has penetrated into the technical field more.
In addition to scenes and technologies, new retail also tries to achieve the perfect unification of online and offline through the creation of supply chain. Whether it is factory direct supply, food traceability or personalized customization, it is actually trying to build an all-weather supply chain that covers online and offline and runs through commodity production and supply.
The platform is no longer limited to online, and the integration of online and offline is becoming the mainstream. The deep integration of Ali, Tencent, JD.COM, RT Mart, Yonghui Supermarket, Wal-Mart and other offline businesses is actually a direct manifestation of this trend. With the gradual deepening of the layout of Internet giants, the platform we know under the traditional thinking will undergo fundamental changes, and the mainstream of the platform will be the integration of online and offline.
When the new retail era comes, especially the end of traffic bonus, it is difficult to achieve real substantive results simply by traffic empowerment. Therefore, further expanding and innovating ways and means of empowerment is becoming the main embodiment of the business model represented by S2b. We can see that the Internet giants represented by Ali, Tencent and JD.COM are constantly expanding the ways and means of empowerment, and a diversified empowerment era with the characteristics of the new retail era is coming.
It seems more appropriate to use "layout" to describe the early stage of new retail, but now we may use "rooting" to describe new retail. Taking the preliminary layout as a breakthrough, putting new retail into practice has become a new way out. With the joint promotion of capital and internet giants, people's understanding of new retail is gradually comprehensive and profound. However, these understandings only stay in concept, and there are few successful cases of new retail really landing. If we can do a good job of new retail landing under the background of new retail landing, we can undoubtedly grasp the enthusiasm of the new retail landing stage.
After entering the new retail era, especially after the new retail begins to take root, a main development direction and opportunity is to transform traditional industries through new retail, change the production logic and supply logic of traditional industries, and find new development opportunities for themselves on the basis of improving the efficiency of traditional industries. The technology giants we are seeing now deeply empower traditional industries through new technologies, and then reshape the carbon of traditional industries, which is a direct manifestation of this trend. In the future, as more people join the team of new retail to empower traditional industries, this direction will also become a new outlet for the development of the new retail era.
Take big data, cloud computing and intelligent technology that we often mention as examples. In fact, these technologies still have a long way to go before they are truly mature and widely realized. Even the Internet giants represented by Ali, Tencent and JD.COM have this phenomenon. If we can enrich and improve these new technologies, and further land, we will undoubtedly be able to seize an excellent development opportunity and embrace a new way for new technologies to be applied to new retail.
Empower traditional industries with new retail and open new opportunities for the development of traditional industries. In the Internet age, Internet companies empower traditional industries through traffic transmission and disintermediation. Internet companies do not participate in the production and supply process of traditional industries, which leads to the fact that the Internet platform is only a sales channel for goods and does not really change the production itself.
When the Internet giant completed the layout of new retail, the development of the industry began to enter a new stage of development. For new retail, the key words running through the market began to change from "layout" to "landing". After the Internet giants represented by Ali, Tencent and JD.COM painted a wonderful new retail blueprint for us, how to turn these blueprints into reality may be a brand-new opportunity for those who try to fight the sky in the ocean of new retail.