1. Copywriting consists of title, subtitle, text, advertising language, advertiser's name, communication, etc.

2, requirements, concise language, catchy and easy to remember.

3. Standardize the content and point out the theme.

4. use the "nine-square thinking method" to conceive the structure of the PPT for the project or speech.

5. use the "point extension method" to extend according to the characteristics of goods.

6. Use the "three-stage writing method". The first paragraph concentrates the sales words of the full text, the second paragraph explains the characteristics of the goods, and the third paragraph strengthens the sales advantages of the goods.

7. When writing a copy, don't ignore the company strategy, user perspective and commodity strategy.