For friends who often drink coffee outside, many people are no strangers to Starbucks, and some even regard Starbucks as a high-end brand. It is also for this reason that everyone has a good impression of Starbucks, and it is hard to believe that there will be food safety problems in Starbucks, so this issue has aroused widespread concern.
First, Starbucks has food safety problems.
This is an act that is hard for everyone to believe, so it is mainly because Starbucks' brand positioning itself is relatively high-end and Starbucks' food price is relatively expensive. This happened in two Starbucks stores in Wuxi. The two stores were exposed to delay the use of ingredients, and Starbucks staff also changed the labels of ingredients privately to deceive consumers in this way. After this incident, consumers not only expressed great shock, but also hoped to get an official response from Starbucks.
Second, Starbucks officials have made a formal response.
After this incident, Weibo, the official Starbucks, has made a formal response: Starbucks is shocked by this situation and has closed two Starbucks stores in Wuxi urgently. At the same time, at least the behavior of employees in these two stores can be investigated. Starbucks will severely punish the two stores if they are found to have deliberately deceived consumers.
3. What is my personal opinion?
Although I am not a loyal consumer of Starbucks, and I can't often talk about the consumption in Starbucks, I personally think that brands like Starbucks need to set an excellent example. Starbucks itself is a high-end brand, and it is hard to imagine that such a brand will cause harm to consumers. At the same time, food safety is an issue that many catering brands need to focus on. If consumers can't even guarantee basic safety issues, brands will lose the trust of consumers.