1, the promotion theme must be prominent. I want to attract people through the characteristics of a product, attractive activities, or the price that has fallen to the bottom. Therefore, before making a poster, the most important thing is to understand what the central idea is, and then show it in the form of enlargement, aggravation and deformation on the screen.
2, the information should not be much, stop here. Under normal circumstances, there will be many detailed rules for "promotional activities", but there should not be too many characters on the poster. Promotion is just a gimmick, as long as the preferential information of the promotion theme is highlighted. If it is a spike class, you can highlight the time; If it is a product category, you can highlight the product.
3, the picture has a sense of hierarchy. In order to consider different levels of content such as the theme and activity rules of the screen, the screen also needs to be divided into different levels.
4. Bold and leave blank. Where do you want others to see most, just leave a blank around the first element. There should also be spaces between words. Compact and difficult to read will make the letters look messy from a distance.
5, the picture is infectious. The purpose of each poster is to show people the content. Most of these "contacts" call on people to take action, such as coming to buy and scanning the code to receive the prize. Unlike web design, it is not easy to call for action on posters.
6. Don't be too naked. I saw a lot of promotional information on the website, all of which were naked dissemination, such as 50% off and 30% off, aimed at users in need. If users have no demand for this thing, then the promoted content will only cause disgust, so they can only use viral and emotional content to attract users.
7. Consider the poster scene. The visual effect of the poster will give people a preconceived feeling. In addition to all kinds of "programmed" copywriting, there is this ghostly gif that quickly attracts people's attention.
How to write a special poster? Why should I listen to you? Grab customers with eye-catching headlines. )
2. Why should I buy your product? (Educate customers, list at least five advantages and form selling points)
3, increase the guarantee (reverse the risk of customers)
4. How to prove that what you said is true? (The best methods are celebrity witness, customer witness, successful case, physical display, expert testimony, visual proof of pictures, statistics, publicity reports and so on. )
5. attack the weaknesses of competitors? Anthony robbins, a potential master, is the rule of success in 30 days. Matthew Shiwei, a hypnotist, said that our success is solved in one minute, not as long as 30 days. )
6. Why do you want to buy your products today? Provide strategies for immediate action and provide consequences for not taking immediate action. )
Headline strategy: grab customers with eye-catching headlines.
You must write a title that can catch the eye and stimulate the reader's desire to read. Therefore, the title you create should clearly and accurately tell your consumers what products or services you will provide.
Almost all copywriting, advertisements, promotional POPs, leaflets, posters, newspaper advertisements, magazine advertisements, investment advertisements, e-mails, exhibitions, news articles, website home pages and book titles use the title strategy.
Ladies and gentlemen, 80% of the results of leaflets or sales letters are determined by the title, and the remaining 20% of the chances of success are determined by your content.
A little modification of the title will make your potential customers have more responses; The advertise master say that people who read that headlines are five times as many as those who read the text.
What is a title? Is to give customers the greatest benefit. What are subtitles? Is the second biggest benefit to customers.
Strong words can have a strong effect.
The two most valuable words in advertising headlines should be "free" and "brand-new". Advertising colleagues summed up a set of words that can attract people's attention, such as:
"Free" (free trial, free trial, free dissatisfaction);
Brand-new (brand-new business strategy, brand-new whitening effect);
"Announce" (announce a new plan and announce the advent of Virgin Cola);
"New" (new professionalism, new larded, new calcium in calcium, new Contek);
"Now" and "Finally" (China astronauts finally went to heaven);
"Price reduction" (30% price reduction) (25% price reduction again);
"How to do it" (how to moisturize the skin and how to sleep better);
"How" (how to get rich successfully, how to improve your living standard, how to attract more beautiful girls);
Why (why his teeth are whiter than yours, and why this neighborhood is so clean.
Discount promotion in Beijing Wuyi Shopping Mall (20 1 1 latest)? ★. Cuiwei Mansion 20 1 1 May Day offers 6-20% discount on new expressions in spring.
Activity time: 04-22/05-02
Cuiwei Department Store Cuiwei Mansion Store 20 1 15438 is dedicated to May Day discount activities. "New expressions in spring experience new styles" and new clothes in summer rank first, and cosmetics score 4 times. Over 500,51yuan electronic red-envelope, 6.5% off jewelry, 10% off most watches and 6-8% off most women's shoes.
★. Cuiwei Peony Garden Store 20 1 1 May Day Discount Happy May Day 20% off.
Activity time: 04-22/05-02
Cuiwei Department Store Peony Garden Store 20 1 1 May Day preferential information "Happy May Day Gathering Peony Garden" offers a 20% discount for most goods, 40% discount for purchases over 200, and 30 electronic red-envelope for cosmetics from 200 yuan.
★. Beijing Cuiwei Longde Store offers a 20% discount on most May Day goods.
Activity time: 04-22/05-02
Cuiwei Department Store Tiantongyuan Longde Store 20 1 1 May Day discount "New clothes bloom-'in spring'" Most brands have a 20% discount, with a cumulative discount of 200 40 yuan, 70% discount for most jewelry, 200 minus 40, and 4 times points for cosmetics, 200 plus 30 electronic red-envelope.
★. dazzle the rainbow 20 1 1 May Day discount fashion dance Mayday
Activity time: 04-22/05-02
Xuanwu over Rainbow 20 1 1 May Day preferential activities fully launched "Fashion Dancing Mayday" clothing over 99 minus 60, Xuanwu over Rainbow 7 surprises grateful feedback.
Shijingshan Contemporary Mall will enjoy a 15% discount on the basis of 30% discount in the May Day wedding season.
Activity time: 04-22/05-02
Shijingshan Contemporary Mall Dingcheng Store 20 1 1 launched the "Spring Charming Wedding Season" on May 1st. Most products are 30% off, and members can enjoy a 15% discount when they apply for a card. Cosmetics 10 times points, Erdos, Kissing Cat, Tribeca and other best-selling brands are sold at a discount of 3-5%, and the food court is given a full coupon. Eligible members can apply for membership cards for free during the event.
★. Juntai Department Store 20 1 1 May Day Offer: Happy May Day 100 Province 55
Activity time: 04- 14/05-02
Juntai Department Store 20 1 15438 May Day discount activities were newly released, and the theme of "Happy May Day, Extraordinary Enjoy" was launched. Full store 100 yuan, the highest in 55 yuan! May Day special event planning gift, 7 floor special sale 3-5 fold.
★. After Rainbow International Exhibition 20 1 1 May Day discount, the latest promotional poster is 99 minus 60.
Activity time: 04-22/05-02
The latest poster "Over the Rainbow 20 1 15438" for the May Day discount of the international exhibition has made a new appearance. "Fashion Dancing May Day-May Day Passion Promotion of Rainbow Department Store" has been reduced from 99 to 60, and 50/40/30 yuan vouchers can be used to buy cosmetics and underwear in 200 yuan.
★. Fuxingmen Parkson 20 1 1 May Day offers a dazzling May Day shopping season.
Activity time: 04-22/05-02
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
★ Opening beads of Xidan Shopping Mall 20 1 1 May Day Discount Watch Jewelry Festival
Activity time: 04- 15/05-08
Xidan Shopping Mall's 20 1 1 May Day discount was fully launched. The theme of the event was "Time flies Xidan", and the seventh Watch and Jewelry Festival was grandly opened. 50% off domestic watches and 7.5% off imported watches! Full amount of six gifts, 50% off jewelry.
★ Fuchengmen BHG (formerly Beijing Hualian Fuchengmen Store) has a May Day discount.
Activity time: 04-22/05-05
BHG Fuchengmen Store (formerly Beijing Hualian Fuchengmen Store) 20 1 1 May Day special offer "Happy Festival14th Anniversary Third Wave", when the department store is full of 99 yuan minus 50 yuan, you can enjoy a gift card for 20 yuan Store Celebration when it is full of 100.
★.HQ Shangke Department Store Dazhong Temple Store has a May Day discount and is happy to buy.
Activity time: 04-22/05-02
HQ Shangke Department Store Dazhongsi Store offers 20 1 1 May Day "Happy Shopping Season", and new summer clothes will be listed first at RMB 100, with the highest discount in 50 yuan! Cosmetics card full 100 yuan 10 times points are given away, and Sao Paulo and puma have a special price of 2-5 fold.
Fuxingmen Parkson Shopping Center 20 1 1 May Day discount "dazzling May Day shopping season" clothing 200 yuan as 300 yuan flower, sports summer dress over 200 minus 40 yuan (partial single cabinet), cosmetics 18 times points (except in special circumstances) 4.22-4.24/4.29-5.3, jewelry part list.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Activity time: 2011April 23rd-May 3rd.
Category: TV, refrigerator, washing machine, air conditioner, range hood, cooker, water heater.
Gift location: 6th floor, North Building
Activity content:
1. Buy any products that participated in the activity that day and give away the "Lake" car vacuum cleaner or cooking machine worth 180 yuan;
2. On that day, the accumulated purchase amount of commodities participating in the activities reached more than 9,999 yuan, and a set of Yi Hui summer cool quilts with a value of 1 179 yuan was given away;
3. A total of 39,999 yuan was purchased on the same day, and "Sony" 24-inch color LCD TV with a value of 3 190 yuan and Chow Tai Fook gold jewelry with a value of 1330 yuan were presented.
Gift considerations:
1, single shopping list is limited to 1 gifts. Gifts are subject to the real thing, and the quantity is limited until the gifts last. Only on the day of consumption, not the next day.
2. You can't have all kinds of gifts, and you won't participate in other activities in the store.
Enjoy a golden gift on May Day.
Activity time: 2011April 21-May 3.
Participation: the whole audience (except gold, food and special products)
Pick-up location: Member Center, 6th floor, South Building
Activity content: During the activity, with the invitation SMS and my Parkson membership card, the cumulative number of participating brands and 990 yuan/household appliances reached 19 and 39 respectively, and 990 yuan could get a piece of Chow Tai Fook gold jewelry with the value of 1.330 yuan on the sixth floor of the South Building, with a daily limit of 20 pieces, with a daily limit of 1 piece per person.
Upgrade the old card and get a new one.
Activity time: 2011April 21-May 3.
Venue: Member Center, 6th Floor, South Building.
Activity: Puka members who are upgraded to a gold card on 20 10 can redeem a gold card for free at the member center on the sixth floor of the South Building; Before June 5438+February, 2009, the old card can be replaced with a new one.
China Industrial and Commercial Bank and Parkson Special Plan
Activity time: 2011April 21-May 3.
Exchange place: Member Center, 6th floor, South Building
Activity content: During the activity, peony series credit card holders use ICBC credit cards through ICBC POS in Parkson, and every 20,000 points can be redeemed for 50 yuan Parkson Gift Package.
Free parking discount for members shopping (underground parking)
Activity time: legal holidays
Activities: During legal holidays, Parkson members can enjoy free parking in the underground parking lot with their membership cards.
Fuxingmen Parkson Address: Parkson Building, Fuxingmen Inner Street 10 1
Fuxingmen Parkson Customer Service Tel: 0 10-66536688
Parkson Building, Fuxingmennei Street 10 1 Beijing
Fuxingmen Parkson Customer Service Tel: 0 10-66536688