"The world card. The "U Card First" jointly launched by Guangzhou Tourist Attractions Association and Guangdong International Travel Service was officially unveiled on August 29th, and a grand launching ceremony was held in Guangdong Art Museum. The reporter learned from the launching ceremony that this is the first joint card jointly issued by the Scenic Area Association and Guangdong International Travel Service, "Tianxia Card". "U Card First" became the first tourism co-branded card in China to realize the functions of transaction card, information card, network card, value-added card and four-in-one 1. Co-branded cards provide cardholders with more personalized services and exclusive courtesy through their unique functions. The insiders believe that the launch of co-branded cards is another important achievement of joint cooperation between tourist attractions (spots) and travel agencies. The awarding of the first batch of electronic scenic spots indicates that Guangzhou travel agencies and scenic spots have taken a big step in the development of tourism e-commerce. Travel agencies and scenic spots work together to create a new business card for Guangzhou tourism. According to reports, "Guangzhou travel discount card. "U Card First" is a beautiful business card of Guangzhou tourism, which takes the lead in providing a series of preferential and high-quality services for self-help tourists by combining the ticket discounts of most scenic spots in Guangzhou. Since its launch in 2006, it has been warmly welcomed by the general public, and nearly 200,000 cards have been issued. Gu Xuncai, president of Guangzhou Travel Agency Industry Association and managing director of Guangdong International Travel Service, said that the cooperation between Guangzhou Scenic Area Association and Guangdong International Travel Service has further created a new mode of deep integration of resources in Guangzhou tourism industry. Co-branded cards organically combine the Guangzhou Tourism Consumption Manual with the VIP membership system of Guangdong International Travel Service, realizing the integration of "U Card First" and Guangdong International Travel Service membership card: "Tianxia Card", forming a preferential network for special merchants with wide coverage and high credibility, providing cardholders with rich tourism consumption information and an all-round preferential platform. It plays an inestimable role in strengthening the publicity of Guangzhou tourism, broadening the publicity channels, better promoting the linkage consumption of Guangzhou tourism and attracting more domestic and foreign tourists to Guangzhou. Chen Xianming, general manager of the E-commerce Department of Guangdong International Travel Service, said that the co-branded card first upgraded and innovated the service preferential function of the original Guangzhi discount card U card. First, the number of franchise points has increased, and the preferential content has a wide coverage. At present, the number of participating scenic spots (spots) of co-branded cards has increased from the initial 43 to more than 100. Among them, there are AAAAA-level scenic spots Changlong, as well as new industry museums and new attractions. In addition to the scenic spots, 15 specialty catering enterprises from Guangzhou Top Ten Food Streets, Du Dong World and Food City also joined in, allowing tourists to "walk 100 meters along the corridor and taste the world's delicious food" with a discount card. The second is to increase the discount on business travel services. Cardholders can get points or price concessions, as well as value-added services such as spending points and redeeming gifts, travel consultants, market information, members' special issues, special merchants' concessions, and organizing regular membership activities when signing up for travel in Dalian Lock Store under Guangdong International Travel Service. Third, many merchants of Guangdong International Travel Service also support the discount of this card. Chen Xianming said in an interview, "The world is the best card. "U Card First" will be issued in Guangzhou first, and will be widely publicized, promoted and distributed to Guangzhou, Pearl River Delta region and even the whole country through news media, Internet, outlets of "Guangdong International Travel Service", tourist information centers, scenic spots and franchised merchants, and will be gradually promoted in other cities and regions in stages, with a planned circulation of not less than 6,543,800+copies. Chen Xianming, general manager of the e-commerce department of Guangdong International Travel Service, introduced the launch of the high-tech "four in one 1" tourist card "Tianxia Card". The "U Card First" co-branded card marks the real realization of "one card in hand, traveling in Guangzhou", and its other highlight is its high technology content. The card fully supports UnionPay network technology, which enables the card to realize many functions such as credit card consumption transaction and Internet payment transaction on UnionPay POS machine. In addition, the card is fully supported by China Mobile, which enables the card to realize unique functions such as payment transaction on the mobile phone platform, quick access to the mobile phone website, electronic identification of members' QR codes, etc. Coupled with the redemption of points provided by Guangdong International Travel Service and the roaming of members in international travel agencies all over the country, the all-in-one card has been truly realized: transaction card, information card, network card and value-added card. In an interview, Chen Xianming cited an example: users with this high-tech travel card can scan the QR code in the card with their mobile phones, and inquire about the detailed information of all preferential attractions and businesses on the mobile phone website, so that users can grasp the preferential consultation such as travel anytime and anywhere, and abandon the backward way of consulting manuals in the past. If the user forgets to bring his card, he only needs to send a short message to get the card number and verify it at any designated place, which can be completely equivalent to a physical card. To this end, Guangdong International Travel Service will open an Internet version and a mobile website version of "International Travel Mall". With the payment methods such as travel card payment, Guangzhou citizens can freely purchase travel products and services without leaving home, and they can also grasp the latest travel preferential information at the first time.