Creative Marketing for Mother's Day
Creative Marketing for Mother's Day, the annual Mother's Day is coming. People always express their gratitude and love to their mothers in various ways in such a festival of praising maternal love, which undoubtedly brings business opportunities to the majority of businesses. Here are some creative marketing plans for Mother's Day. Mother's Day Creative Marketing 1
In order to enhance the restaurant's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, we call on children to express their love and blessings to their parents through the media, take advantage of the situation, strengthen family responsibilities, feed back their mothers, and offer filial piety. On the occasion of Mother's Day on May, we plan a special event with the theme of thanking their mothers for their eternal love. The specific plan is as follows:
1.
2. increase the purchase rate and consumption of the target consumer groups in restaurants;
3. Through activities, enhance the understanding and communication between restaurants and the public, create news clues and expand external image publicity.
II. Activity time
May _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (the second weekend in May)
III. Target group
The target group of Mother's Day activities is fashionable white-collar women aged between Due to the busy business or business, they usually spend less time with their families, especially with their parents. The complex of repaying the kindness of parenting can trigger their potential consumption possibilities and emotional needs.
IV. Activity theme
1. Advertising theme: Grateful for mother's eternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother. Dante (Divine Comedy)
V. Activities
1. Giving carnations: Every lady who goes to the store for consumption on May _ _ _ _ 21 will give 1 carnations.
2. Weibo lucky draw: you can get a free buffet coupon worth 228 yuan by spending photos in the store and @ restaurant official micro and three friends.
3. Birthday wishes: Any lady who has a birthday on May _ _ may can get a beautiful gift with her ID card.
4. ladies' nutrition menu: the food and beverage department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.
5. Preferential rewards: the original price during the event is 228 yuan for viewing buffet, and the exclusive Mother's Day package is _ _ _ _. _ _ _ Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
VI. Promotion of activities
1. Mass sending of short messages: Thanksgiving for mother's eternal maternal love! On May _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2. In-store POPs: one in the lobby, one in front of the restaurant and one in the elevator on the first floor.
3. Online promotion: Online promotion will be launched through the official Weibo and official V_, and the warm-up will start on May 2nd, and a 7-day online lottery will be launched on May 5th, so as to pay attention to the restaurant official micro-merger @3 friends and give out a free buffet coupon every day.
4. Mainstream media: May _ _ _, May _ _ _, with soft-text reports before and after the event. Creative Marketing for Mother's Day 2
1. Market Purpose:
The closing of Costume Culture Festival and the launch of Mother's Day activities coincided with the May Day holiday, and Mother's Day will surely bring the second sales climax in May. Nowadays, more and more attention is paid to filial piety and beauty. How to arouse filial piety and how to arouse women's instinct to love beauty is a problem that businesses must consider.
Mother's Day sales focus on cosmetics, accessories, women's clothing and women-related products. Strive to win sales with the advantages of commodity promotion and mother's day atmosphere.
second, the theme of the event:
Love
second, the event time: May 9 (Friday)-May 8 (Sunday)
third, the sales target: _ _ ten thousand yuan increase: 1
the promotion expense rate: 1.41%
fourth, the event content: <
contents of promotional activities:
(full-court activity plan 1)
1. Send domestic service in full, and send holiday relaxation for loving mother
Description of activities: Send 1 domestic service cards for 3 hours when shopping is over 1111 yuan (expensive goods are over 1111 yuan), and the balance of invoices for participating activities will not be accumulated.
designing or printing the card face by yourself, as a coupon or a full gift, feels warm and practical. And newsworthy.
activity purpose: to enrich shopping mall activities, encourage consumption, and make the overall promotion activities more full; 111 cards a day until they are delivered.
Budget: 111 _ 41 _ 3 = 12,111
(Full-court activity plan 2)
2. Send silver ornaments in full to wish the mother peace and happiness
Activity description: One silver ornament (1 out of 3, worth about 51 yuan) will be given when the total amount of clothing shopping exceeds 2,811. The balance of invoices that have participated in activities is not accumulated.
activity purpose: to enrich shopping mall activities, encourage consumption, and make the overall promotion activities more full; Auspicious, more acceptable. Goods in the department store or women's clothing department. )
Budget: 111_51_3=15111
3. Dress up Mother's Day with 111 special love gifts
Activity time: May 9-May 8 (three days)
Activity departments: department store, women's clothing department, leisure department
Description: launch 111 special Mother's Day products. Mainly to attract customers into the counter to find, through special goods to drive the sales of other goods. Every special offer should have a POP prompt "Mother's Day Special". In addition, some products can be recommended by various departments, prompting "Mother's Day recommendation", thus making the festive atmosphere of Mother's Day more intense.
5. Media support:
The _ _ Evening News has a two-way service of RMB 19,811, and news from websites, _ _ Business Daily and other media
6. The promotional atmosphere of the shopping mall is set off:
The "Mother's Day Price Gift" stickers on the counters, the light boxes in the foyer, the advertisements on both sides of the escalator and the gate are posted
7. The activity expense budget. Art layout: 1,511 yuan, activity and gift expenses: 1,511 yuan, total: 36,311 yuan. Mother's Day Creative Marketing 3
Activity Theme:
Thanksgiving for mother, eternal maternal love.
purpose of the activity.:
1. During Mother's Day, publicize the cultural connotation of the brand to customers, let people know that there is such a middle-aged and elderly clothing store, promote the brand, and improve the brand awareness and reputation.
2. Make use of Mother's Day activity plan to drive sales and attract popularity, and create momentum for later business.
Activity time: (5.5——5.13)
Activity warm-up:
Most people have never had the habit of "Mother's Day" and their popularity is not high, so it is risky to "cold start" the whole activity directly. In order to ensure that the activities have a greater effect, it is necessary to carry out relevant warm-up and guidance activities to pave the way for the official launch of the "Mother's Day" activities. Inform the public that "May 3 this year is Mother's Day", the activities to be done on the day of "Mother's Day" and the desire of consumers to participate in the activities during the activities.
preheating time: it can be 5.3-5.5 days in the week before the theme activity.
Activity content:
1. You can write a signboard at the door of the store, which reads "Today is _ _ _ _ days away from World Mother's Day", so as to remind passers-by that Mother's Day is coming. You should make good preparations for your mother's holiday.
2. During the activity, you can promote one or several kinds of clothes and introduce them to customers in detail through the shopping guide.
3. pop, posters, etc. with mothers as the main topic can be made in advance, and posted or hung at appropriate locations in the store. There are the following publicity methods, which can be treated according to the specific conditions of each store:
(1) Go to the street and downtown to send leaflets and explain the details of the activities.
(2) Set the telephone number of the store as "Thanksgiving Hotline", and welcome customers to consult. The operator can clearly tell customers on the phone that anyone who comes to the store to participate in activities will be given a good gift.
(3) For every friend who left a phone number in the store, if he hasn't come to the activity the day before Mother's Day, he can take the initiative to send a grateful blessing to wish him a happy Mother's Day.
(4) During the activity, the top ten middle-aged and elderly people who come to the store to buy clothes every day send a carnation and a happy holiday.
(5) You can participate in the lucky draw when you buy clothes. Set different prizes when you set the amount of shopping. The prizes are cooking oil, rice and washing powder for middle-aged and old friends.
(6) In addition, gifts that can't be present can be given to specific customers:
A. Filial piety: high-grade wooden comb;
B. Youth ceremony: bright carnations;
C. Longevity gift: exquisite birthday gift
Choose what gift is appropriate according to their consumption and status.
4. Problems that should be paid attention to during the activities of Mother's Day activity plan:
(1) Indoor environment
First, keep the indoor floor, walls, doors and windows and various activity boards clean during the activities, and check whether there is dust, damage and wrong or inappropriate slogans on them. If there is such a situation, it should be corrected immediately. So as not to affect the image of the store and destroy the atmosphere of the event.
(2) Clothing display
Check whether the clothing is well placed, whether there is dust and whether the tag is complete. In normal times, we should pay attention to the display of this piece. During the activity, the passenger flow will suddenly increase a lot, and we should pay more attention to the display of clothing.
through the usual experience, we can find out which kind of exhibition is more conducive to sales promotion and which kind of exhibition is more popular with customers. We can make targeted adjustments during the activity, or try to change the display style to give customers a brand-new feeling when they come.
(3) Layout of lighting, audio and other equipment
According to the customer positioning and brand concept of middle-aged and elderly clothing, the lighting can be appropriately arranged. Around a main push style, it can be decorated with different colors. You can also choose some soothing music in the store, so that the old people can feel like returning to the store.
(4) Personnel arrangement
During the activity, more personnel should be added to ensure that each piece is taken care of, so as to maintain the service during the activity.
5. In order to achieve the expected goal, we should also learn to analyze the psychology of customers.
There are thousands of types of customers, and the service methods vary from person to person. The so-called "knowing what you know" and "winning every battle".
(1) frugal customers
Features: love to bargain, choose things carefully, love to take advantage, and always ask the price.
countermeasures: emphasize the advantages of products in promotion, and choose cheaper products.
(2) vanity customers
Features: like to brag about their achievements, dress fashionably, and love to be praised by others.
countermeasures: try your best to focus on the basic interests, emphasize the fashion of products and attract her attention.
(3) conceited customers
Features: Dressing attracts attention, likes to talk about themselves and likes to chat.
countermeasure: pretend to worship her and pick up the topic.
(4) Stubborn customers
Features: strong subjective consciousness, unshakable, clear purchase intention and unwillingness to accept other people's opinions.
Countermeasures: Try to meet her wishes and try to be tactful when refuting her.
(5) Demanding customers
Features: they like to find fault, are not easily persuaded, and like to master the situation by themselves. Usually, these customers are very particular about their clothes.
countermeasures: seize her needs and introduce some high-value products.
(6) Expert customer
Features: She likes to revolve around professional knowledge, which makes the shopping guide unable to get off the stage.
countermeasures: don't argue with them too much about their professional knowledge, and try to change the subject.
(7) capricious customers
characteristics: emotional instability, capricious.
Countermeasures: Deal with it carefully, and determine the service according to her mood. When the other party is in a bad mood, the shopping guide should be more friendly.
during the activity, it is forbidden to pay attention to the atmosphere, and if necessary, you can invite professionals to give guidance, such as catwalk, singing and dancing to guide the atmosphere.
after the activity
we should pay attention to the work at the end of the activity, such as counting items and goods, canceling publicity slogans, pop, etc., so as to avoid unnecessary disputes.